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Nathalie LEFEVRE

Paris

En résumé

Business Unit Direction / Profit Center Direction
Sales and Development Direction
Change Management

Sales and Marketing seasoned executive in functions with highly strategic and HR dimensions :

- 3 very competitive markets : Luxury / Cosmetics and Perfumes, Telcos and FMCG
- Business development through highly operational sales and marketing functions and
with multi- channels distribution
- Strategy, project management, high level negotiation, P&L accountability
- Trade marketing and category management
- Large teams management, skills development, change management in companies in full
transformation and belonging to very different sectors and cultures

"The two most important things do not appear in the company's balance sheet : its reputation and its people"- Henry Ford

Mes compétences :
Communication
Négociation
Management
Gestion de projet
Télécommunications
Conduite du changement
Développement commercial
Stratégie
Marketing opérationnel
E-commerce
Travail en équipe
Développement des compétences
Luxe
Management transversal
Cosmétique
Biens de grande consommation

Entreprises

  • Clarins - SALES DIRECTOR FRANCE

    Paris 2012 - maintenant . Brands : Clarins (Skin Care and Make Up : 2/3 of sales), responsabilities extended to Mugler and Azzaro (Perfumes : 1/3 of sales) in May 2014
    . Networks concerned : selective distribution, department stores stands, Clarins beauty and spa institutes
    . Management of 10 direct employees, total team of 150 people
    . Executive Committee Member

    Builded and implemented commercial strategy within a declining market and while the company is merging Cosmetics and Perfumes activities
  • Bouygues Telecom - BOUYGUES TELECOM UNIVERSITY DIRECTOR

    Meudon 2009 - 2011 . Management of a team of 60 people
    . Volumetric : 7,000 customer facing employees
    . Networks concerned : call centers, Bouygues Telecom stores, sales force, Internet back office, customer service, wholesaler
    . Executive Committee Member

    Supported the change of corporate strategic orientation (launch of quadruple play offers : Bbox) by diffusing a new culture and new skills
  • Bouygues Telecom - MASS MARKET DEVELOPMENT DIRECTOR - Job Creation

    Meudon 2007 - 2009 . Sales and Customers Division : 11 millions customers and €5 billions turnover
    . Management of 4 people
    . Member of the Executive Committee of Sales and Customers Division

    Federate and aligned the Executive Committee of the Sales and Customer Division around a 3 years plan, deployed category management approach in mass retailing
  • Bouygues Telecom - RESPONSIBLE FOR CATEGORY MANAGEMENT - Job Creation

    Meudon 2006 - 2007 Renewed the commercial approach in distribution through building a Bouygues Telecom marketing policy for mobile and fixed line products categories
  • Danone - HEAD OF MISSION WITH THE COMMERCIAL DIRECTOR - Job Creation

    Paris 2005 - 2006 Strengthened the presence and competitivness of Danone brands through building and implementing new organization of the Sales Department to address the development of Hard Discount in France
  • Danone - DIRECTOR CARREFOUR GROUP

    Paris 2003 - 2005 . Carrefour Group : # 1 customer of Danone in France, 30% of Danone turnover
    . Management of 5 people


    Built, implemented and drove the Danone’s commercial and marketing strategy with Carrefour Group (Carrefour, Champion, Shopi, 8 à Huit, ED), negotiated French and European commercial agreements
  • Danone - DEVELOPMENT DIRECTOR FOOD MASS MARKET (EVIAN)

    Paris 2000 - 2003 . Management of a multi-skilled team of 20 people
    . Member of the commercial board
    . Organization of commercial and commercial and marketing committees

    Built, implemented and drove the commercial and marketing strategy in line with both Evian and Distributors strategies
  • Danone - PRODUCT MANAGER FOR TAILLEFINE BRAND

    Paris 1998 - 2000 . Leading brand in volume on the 1st market of ultra- fresh products


    Conducted 8 products development projects including 2 European launches and overhauled brand positioning
  • Danone - RESPONSIBLE FOR DOMESTIC CUSTOMERS AND EUROPEAN COORDINATOR

    Paris 1995 - 1998 Negotiated annual French (Carrefour, Promodès, Groupe Casino, Loceda) and European agreements (Carrefour), managed budget and roadmap consistency in Europe (for the merge of Carrefour and Promodès)
  • Danone - SALES MANAGER, REGIONAL TRAINER AND MERCHANDISER, AREA MANAGER (4 jobs)

    Paris 1990 - 1995

Formations

Réseau