Nicolas BABIN


En résumé

Agile growth hacker with international, multilingual and multicultural management experience.
Strong leader with working and living experiences in North America, UK, France, Benelux, Germany and Japan.
Proven track records in marketing, sales, communication and digital transformation.
Management experience of all European (East and West) countries.
Set up and management of international teams (Europe, US and Japan)
IPO experience on the Nasdaq and on NYSE Alternext, Paris.
Fund raising experience (more than 5).
M&A experience
Digital Transformation

Markets: Consumer Electronics, robotics, web analytics, gamification, online intelligence - data intelligence - big data (behavior analysis and data coherence), digital (ecommerce, online advertising, gaming, apps)

International business management
International marketing, advertising, events, product management
Business development (M&A)
Digital transformation
Innovation investment
On line marketing, SEO, SEM, e-commerce, web analytics, online intelligence
Communication, public speaking, press relations, internal communication, press releases, press strategy, crisis communication
P&L improvement and management
Contract negotiation
Team management and optimisation
Lecturer on Gamification:
- Bordeaux 3 University (France)
- Inseec Business School (Bordeaux France)
- Kedge Business School (Bordeaux, France)
- ESCEN business school (Bordeaux, Paris and San Francisco).


Mes compétences :
Business Development
Sécurité Web


  • My Job Glasses - Mentor

    Paris 2018 - maintenant Mentoring pour les étudiants
  • Linkedin - Contributeur et présentateur

    Paris 2018 - maintenant Contributeur et présentateur pour LinkedIn Learning
  • PixelGenio - Board member

    2018 - maintenant Membre du conseil d'administration pour le leader en video marketing. Basé en Floride et en Inde.
  • Ecole Supérieure du Digital - Intervenant et membre du board

    2018 - maintenant Intervenant dans les sujets du digital et membre du conseil d'administration
  • ALIÉNOR partners - Senior advisor

    2018 - maintenant Senior advisor dans le domaine du digital
  • Babin Business Consulting - Président

    2017 - maintenant Expertise rare sur les métiers du digital. Accompagnement sur vos projets marketing, business development et innovation. Spécialisation en gamification, engagement, communication, rebranding, membre de comité d'administration.
  • MirambeauAppCare - Co-founder

    2017 - maintenant
  • Neopost - Marketing director Group Digital Solutions and Group Business Development Director

    Bagneux 2014 - 2017 In charge of all Digital Solutions (SaaS and On Premise) as well as Global Business Development (non-organic growth).
  • Neopost - Global Business Development Director

    Bagneux 2013 - 2017 In charge of all non organic growth (M&A) for the company worldwide (US, Europe and Asia/Pacific)
  • FootBase Club SA - Board Adviser

    2013 - 2015
  • GamFed - Founder and chair

    2012 - 2017 The International Gamification Confederation (GamFed) leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide for the benefit of the Gamification market.
  • Maxi Bay SAS - - Administrateur indépendant

    2012 - 2018 est le spécialiste café n°1 sur Internet :

    Le site propose plus de 3000 produits dans l’univers café : machines expresso, cafés sous toutes ses formes, thés, chocolats et bien d'autres choses à découvrir.
  • Commanders Act - Board adviser

    Paris 2012 - maintenant La mission de Tag Commander est de rendre plus performante la gestion des tags par les organisations online en s’appuyant sur 3 dimensions clefs :

    · Simplifier la mise en place des tags
    · Augmenter la qualité de l’implémentation
    · Développer l’agilité des équipes business

    La société est une société Européenne indépendante basée à paris et fondée sur des capitaux privés.
  • Groupe Concoursmania - Directeur Général

    Bordeaux 2010 - 2013 Le Groupe ConcoursMania accompagne les sites et les marques dans leur croissance (audience, conquête de nouveaux clients, augmentation des ventes...) en utilisant le jeu pour les rapprocher de leurs consommateurs.
  • CEO Worldwide - ICEO

    London E9 5EN 2010 - maintenant My iCEO profile, certified by CEO Worldwide
  • At Internet - XiTi - Chief Operating Officer

    Mérignac 2008 - 2010 AT Internet est un des acteurs majeurs mondiaux du
    Web Analytics.
    Ses solutions et services d’aide à la décision délivrent aux entreprises une analyse intégrale de leur performance et de leur présence sur l’ensemble des plateformes digitales :
    web, mobile et médias sociaux.

    In charge of marketing, sales and international development
  • Sony Europe - Directeur Communication Europe

    Puteaux 2004 - 2008 • Direct all press communication, including corporate and product (B2B & B2C) for Sony in Europe.
    • Supported the launch of 2000 products in 2 years which contributed to an increase in revenue of 3.5% per annum.
    • Manage the Sony brand across Europe, creating a voice of authority programme.
    • Manage all employee communications for the 13,000 employees in Europe.
    • Participate in communication platform and the global corporate communication group including Japan and America.
    • Functional head of 115 professionals in 25 countries.
    • Created a new profile for 3 platforms (Corporate/Products/Employees), educating senior European management in communicating with the press.
    • Created and ran successful new European press event involving over 500 journalists, generating €11 million return on €2 investment.
  • Sony Europe - Directeur General Robotique

    Puteaux 2001 - 2005 Managing Director (Head of the division) – Sony Entertainment Robot Europe

    • Increased sales by 42% and 34% respectively over first two years moving from a $6M loss to profit.
    • Directed the Administration, Finance, Sales, Marketing/Development and support activity throughout Western and Eastern Europe.
    • Restructured and developed the division by reducing costs by 75%.
    • Established the European market for robot products with retail launches in more than 9 countries as well as direct sales across Europe. Increase results to become first region in the world.
    • Negotiated a €100 million campaign for all Sony products with AIBO as the main mascot (pan European campaign).
  • Datacash Limited - Chief Executive Officer

    2000 - 2000 Chief Executive Officer
    DataCash enables Merchants to receive Credit Card and Debit Card payments via their Website (Electronic Commerce over the Internet). DataCash is traded on the AIM in London.

    • Increased sales activity from 10 to 40 new customers a week.
    • Reorganised the sales team into direct and indirect channels.
    • Promoted the company to various investors from the city of London.
  • Cue Telematics Limited - Vice President et Membre du conseil d'administration

    2000 - 2002 Vice President Europe and board member
    CUE Corporation, based in Irvine, California, is the largest radio data network in the world. CUE was founded in 1984 by Nokia.

    • Negotiationed the acquisition of bandwidth with radio stations to carry CUE services.
    • Established a joint venture between Cue and the UK Automobile Association for delivery of traffic information using RDS/TMC wireless protocol to the members of a traffic alliance across Europe.
    • Facilitated investment in CUE Telematics.
  • Etak - a unit of the Sony Group - Directeur General

    1997 - 2000 Managing Director – Europe
    Etak is the premier publisher of location based technology and digital maps for in-vehicle information systems, mobile traveller information systems, real-time traffic services, utility damage prevention and commercial business geographic markets.

    • Increased revenue by 100% annually transforming an annual $3M loss into a $5M profit.
    • Achieved ISO 9002 certification for excellence in quality standards.
    • Developed the activity from inception of the company in Europe including retail launch of shrinkwrap products.
    • Created strategic partnerships to develop into new markets. Managed global accounts.
    • Structured financial proposals for capital investment and acquisition.
    • Launched direct sales activity for digital maps downloads yielding a $50 million deal over 3 years.
  • CATS Software Inc. and Limited - Directeur General Europe

    1994 - 1997 Operations Director – EMEA
    Managing Director – Europe
    Administration Manager – Europe
    C.ATS is a leading supplier of client/server software products for financial risk management

    Overhauled operations by cutting expenses by 50% and reducing staff turnover rate from 70% to under 10%. Managed $10,000,000 in revenue. Developed country plans for all European countries and created EMEA marketing department.

    C.ATS Software Inc., Palo Alto, CA- July 1994 to April 1995
    Manager North American Administration

    Organized Human Resources issues world-wide to assist the company in becoming publicly quoted (IPO of March 13, 1995, NASDAQ, CATX – capitalisation of around $60 million).
  • Atwork Systemes de Sante - Directeur

    1992 - 1994 Director France
    Atwork is the leading supplier of operating room management and staff scheduling software, designed for the healthcare market and used by private and public hospitals.

    Established company from inception in France. Developed sales of over 4,000,000 French Francs in first year.



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