Noëllie DA SILVEIRA

En résumé

Entreprises

• Imperial Tobacco - SMO COORDINATION & GLOBAL BRAND MANAGER

  Paris 2014 - maintenant MISSION: DRIVE LEBANON and JORDAN SALES AND MARKETING OPERATIONS- LEAD GITANES BRAND MNG
  PLANING AND EXECUTION: LEBANON AND JORDAN
  * Plan and Execute Market's business and operational planning ;
  * Build and Execute Brand and Trade activation in market ;
  * Drive budgets by recommending, monitoring A&P and channel spend
  BRAND MANAGEMENT
  * Drive Gitanes strategic planning ;
  * Development of Gitanes' mix in collaboration with Group marketing
  * Validate and drive roll out of Gitanes new mix across footprint
  * Develop EUTPD compliant designs and packaging compliant solutions for EU markets
  TRANSVERSAL SKILLS:
  * STRATEGIC and OPERATIONAL marketing, DEVELOPMENT and EXECUTION

• Imperial Tobacco - INTERNATIONAL STRATEGIC BRAND MANAGER - DAVIDOFF INNOVATION - GROUP

  Paris 2012 - 2014 MISSION: LEAD INNOVATION STRATEGY TO ACHIEVE LONG TERM BRAND STRATEGY
  PRODUCT DEVELOPMENT
  * Develop, validate and roll out of new product initiatives mix across Davidoff footprint
  * Manage Pre and Post launch learning, adaptation and scale
  * Lead cross function project team to develop new Davidoff accessible range
  * Support markets at key steps of implementation
  INNOVATION PROCESS
  * Translate Davidoff Equity into Innovation Strategy and develop relevant innovation pipeline
  * Embed the brand innovation process with cross functional project team
  * Anticipate shifts in consumer demand by developing and launching relevant initiatives
  * Lead cross functional project team to develop key Davidoff innovations (Blue sky and Boudoir)
  ACTIVATION
  * Development of Activation platform for first BAGS development in the company (iD and Boudoir)
  * Fuel consumer TTL activation due to art curation management (iD: 100 pieces of art every 6 months)
  * Allow consumers to experiment the offer platform through the 4 MOP
  * Market support in brand plan building and implementation
  TRANSVERSAL SKILLS:
  * Cross functional project team lead
  KEY ACHIEVEMENT: Key brand innovations roll out: iD in 30 markets, BOUDOIR in 10 markets

• Imperial Tobacco - INTERNATIONAL BRAND DEVELOPMENT MANAGER

  Paris 2011 - 2012 INTERNATIONAL BRAND DEVELOPMENT MANAGER GAULOISES AND R1 - GROUP
  MISSION: DEVELOP INNOVATIONS TO BETTER ATTRACT BRAND TARGET AUDIENCE
  BRAND MANAGEMENT R1
  * Brand strategy development and implementation ;
  * Local market support for implementation of brand rejuvenated mix and brand strategy building ;
  * Brand budget management
  INNOVATION PROCCESS
  * Gauloises and R1 upstream and downstream innovation exploration to build brand strategy and pipeline
  ACTIVATION
  * Ensure global understanding and visibility of project in dedicated areas (CE and EE) ;
  * Coordinate innovation TTL communication development ;
  * Support markets in brand strategy building and implementation
  * Innovative LEP ``G CONNECT'' full mix development including on-line and off-line engagement platform
  TRANSVERSAL SKILLS:
  * Marketing assistant management
  KEY ACHIEVEMENT: Launch first additive free product for Gauloises brand in Germany

• Imperial Tobacco - INTERNATIONAL PRODUCT MANAGER - GITANES - GROUP MARKETING

  Paris 2008 - 2011 MISSION: REJUVENATE THE BRAND TO DRIVE VOLUMES IN NEAR AND MIDDLE EAST
  BRAND MANAGEMENT
  * Brand performance analyse to build strong brand strategy
  * Full mix rejuvenation development, validation and roll out
  * Range extensions and quality improvement development, validation and roll out
  * Local market support for the implementation of all tools and brand strategy building
  * Brand budget management
  ACTIVATION
  * Allow markets to activate the brand, thanks to consumer engagement platform development
  * Development of the new brand BTL kit in close collaboration with markets, through cross functional workshop
  * Ensure consistent brand visual identity through development of rejuvenated brand identity guidelines
  * Manage advertising material order and delivery to markets
  * Improve brand internal knowledge, via:
  * Internal communication : Gitanes intranet, event ``CAFÉ GITANES''
  TRANSVERSAL SKILLS:
  * Brand Art pool management
  KEY ACHIEVEMENT: Development of touring artistic exhibition event to support brand activation

• Henkel - JUNIOR PRODUCT MANAGER

  Düsseldorf 2007 - 2008 JUNIOR PRODUCT MANAGER LE CHAT / MONT ST MICHEL- HENKEL SCHWARZKOPF FRANCE
  MISSION: REJUVENATE 2 KEY LOCAL BRANDS TO MAINTAIN APPEAL AND RELEVANCE
  FULL BRAND DEVELOPMENT
  * Market quantitative and qualitative research management
  * Innovative concept development in line with market trend on sustainability and natural product
  * Development of the product from design, to perfume creation and product texture
  * Financial analyse and validation of the project viability
  * Develop promotional tools for market launch and support
  FULL BRAND MANAGEMENT OF THE FRENCH MARKET
  * Follow and analyse the brand performances ;
  * Recommend, develop and implement support action and promotional tools according to performance ;
  * Brand budget management ,

Formations

• HEC Business School (Jouy En Josas)

  Jouy En Josas 2006 - 2008 Masters Degree

• Orsay University

  Orsay 2005 - 2006 Masters Degree

• Université Paris 11 Paris Sud Master Pro IQPV

  Orsay 2005 - 2006 - Small Business Marketing, Incitation à la Création d'Entreprise, Sécurité Sanitaire des Aliments

Réseau

• Agnès DHERMAIN - MEURISSET

• Chantal CHAUVET

• Claire DESTREZ

• Grégoire KEBABTCHIEFF

• Lionel FAVEREAU

• Marjorie BOURGOIN

• Mehdi SEQAT

• Nicolas JARIES

• Stéphane TOUILLIER

• Victoire FINAZ