Noémie BOULAY

En résumé

Entreprises

• MasterCard - CUSTOMER MARKETING - SPONSORSHIPS - EVENTS

  PARIS 15 2010 - maintenant MASTERCARD WORLDWIDE - Paris
  Management of agencies and budget, “Platinum MasterCard” brand development, activation and events production
  - Activation of Priceless Paris: decision and organization of premium events, management of agencies - achievement of priceless moments for Affluent cardholders
  - Development of “Platinum MasterCard” brand: management of the “Brochure Esprit Platinum” – Organization of Premium events with partners, up to 500 pers. - €300K budget
  - PayPass Launch in the first two pilot cities: street activation in Strasbourg and Nice operations – 2-day operation
  - Creation of MasterCard Platinum Embassy: negotiation and contract management with Minipalais – organization of BtoB and BtoC events
  - Organization of MasterCard’s sponsoring activity in France: Roland-Garros, Rugby World Cup, UEFA Champions League, Super Cup
  - Management of partnerships: sourcing, contracts management, implementation and packaging of assets such as Opéra National de Paris, Théâtre du Châtelet, etc.

• GL Events - PROJECT MANAGER

  Brignais 2009 - 2010 Presentations to customers, organization and production of B-to-B and B-to-C events Noémie BOULAY
  - National convention for Lyreco (European leader of workplace solutions): Disneyland Paris - 1200 pers. - 3days / 2nights - EUR 1M budget
  - National convention for SFR (2 Telecommunication Company in France): Lido - 600 pers. - 1 day / 1 evening

• STEAM EVENT - PROJECT OFFICER & PURCHASING MANAGER

  2008 - 2008 Presentations to customers, organization and production of B-to-B and B-to-C events in the Business Travel sector, implementation of a purchasing division
  Negotiation and drafting of partnership contracts, segmentation and target definition

Formations

• EM LYON

  Ecully 2007 - 2008 Masters Degree
  
  Master’s degree in Marketing & Management of Service companies
  Professional thesis: "Creation of a purchasing division in an SME: a profitable resource to the company and a support that is beneficial for customers and for suppliers"

• Idrac Lyon

  Lyon 2003 - 2007 Master’s degree in Communication
  
  Thesis: "Particularities and limits of the communication in the medical sector with professionals "

Réseau

• Bénédicte BOST

• Caroline PASSOT

• Cécile MARTIN

• Charles MELIN

• Chloe TRECHOT

• Christophe MERER

• Jean François GUILLOIS

• Marie-Jo LEMIRE

• Thomas GIULIANI

• Tiberghien - Lefebvre DELPHINE