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PlayQ
- Head of User Acqusition
2019 - maintenant
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PlayQ
- Director of User Acquisition
2019 - maintenant
Leading worldwide user acquisition for the top grossing mobile gaming app : Charm King
Responsible for meeting and exceeding ROI Metrics for Performance Marketing.
Supervise, motivate and grow direct reports.
Create relevant and highly performing user acquisition strategy through eàective processes and channels.
Optimize media buying including, but not limited to, social media ( Facebook), search (
iAD, Adwords),mobile display and video channels.
Develop and grow local partnerships with Ad Networks, DSPs,Distributors, ISPs and OEMs
CONTACT
* noemieh2507@hotmail.com,
ABOUT ME
Over 12 years of combined
experience in people
management, business
development, international
growth, media buying,
customer service and project
management.
Extensive media & technology experience with digital
marketing businesses since
2007. Executing in Australia,
Europe and the United States.
Self-motivated, independent
thinker, proven track record of success.
Results driven and executor
oriented with a consultative
approach, I thrive in a fast
paced and agile company.
Being French&Australian and having lived in several
countries I have strong
language aptitudes and easily
adapt to new cultures and
environments.
You can contact me via email
noemiehernandez81@gmail.co
m, via Skype : noemie_sgn , or directly on my mobile phone :
+1 424 385 5196
Direct consumer retention marketing plans including paid re-engagement marketing and app notiÕcations.
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SOCIAL GAMING NETWORK
- Country Manager FR
2016 - maintenant
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Jam City
- Senior Manager
2016 - 2018
International UA & Localization - mobile games
Successfully launching worlwide the mobile app game Harry Potter Hogwarts Mystery end
of April 2018. Millions of daily Paid and Organic installs during 3 Õrst weeks of launch.All
paid channels generating a positive ROAS after 60 days.
Growing revenue and daily active users database by 10% month over month in EUROPE and LATAM.
Manage the localization of Jam City Games including translation, region speciÕc artwork and features (EN, FR, ES)
Create culturally relevant user acquisition strategy through eàective localized marketing assets and messaging
Optimize local media buying including, but not limited to, social media, mobile display, mobile video, email and television
Develop and grow local partnerships with Ad Networks, DSPs,Distributors, ISPs and OEMs
Craft consumer facing messaging for customer support and local social media postings
Direct localized consumer retention marketing plans including paid re-engagement marketing and app notiÕcations
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Ezakus Labs
- Pretargeting Manager
Paris
2014 - 2016
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International Pre-targeting
- Pretargeting manager
2014 - 2016
Mettre en place, optimiser et developper les campagnes de pre-targeting.
Mettre en place et optimiser les campagnes via Appnexus et Google Ads.
Intégrer le tracking sur les sites des différents annonceurs ( Wallmart, Timberland).
Analyse de données, performance et suggestions d'optimisation pour les annonceurs.
Création d'audiences sur DMP en collaboration avec l'équipe data-science.
Coordinations et résolution de problématiques d'optimisations avec les équipes Ezakus londoniennes et New Yorkaises.
Travail de fond avec le CEO et business developer sur le business model.
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Actiplay
- Manager
2013 - 2014
Opening foreign markets such as Italy, Belgium, Canada and Netherlands
Growing European revenue and lead generation month over month
Holding weekly status meetings and managing the daily schedule
Creating a monthly forecast to ensure best practices of planning
Resource freelance requirements as and when required and sorting paperwork accordingly
Implementing webservices and live requests
Resume created on 1 / 3
Overseeing jobs and making sure they are on track, on time and budget wise
Opening foreign markets such as Italy, Belgium, Canada and Netherlands
Spanish and English translations reviews
Supporting colleagues and strategic development manager
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Actiplay
- Traffic Manager International
2013 - 2014
Développer le trafic Internet international sur les différents sites Internet d'Actiplay .
Ouverture de nouveaux marchés tels que l’Italie, la Belgique, La Hollande, La Pologne et le Canada.
Communication constante avec les partenaires internationaux.
Mise en place de nouvelles stratégies (incentive, display, rtb, retargeting).
Mise en place des scripts html et tracking et suivi continu des données statistiques d’audience des campagnes.
Optimisation des ROI
Suivi des projets internationaux avec la méthode AGILE
Traduction des sites et des plaquettes de présentation en anglais et espagnol
Consolidation des données statistiques et présentation des bilans avec l’équipe commerciale et la direction
Veille concurrentielle constante
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ITS Management ( Australie)
- International media buyer
2007 - 2013
-Gestion d'un budget conséquent afin de développer les acquisitions internationales de nouveaux clients.
L'acquisition de nouveaux utilisateurs européens a été x10 grâce a mes campagnes publicitaires (display, social media, emailing, mobile)
Mon poste était essentiellement basé sur :
-L'acquisition de nouveaux clients
-La prospection annonceurs
-Le suivi des campagnes publicitaires internationales: Italie, Espagne, Allemagne,UK, Benelux,Scandinavie, France, Canada, Etats-Unis, Mexique, Bresil, Portugal, Nouvelle-Zélande
-La mise en place de nouveaux projets
-Les analyses statistiques pour s'assurer d'un ROI positif sur moyen et long terme
-La Traduction ( Francais/Espagnol/Anglais)
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ITS Management (Australie)
- Manager Trilingue Service Clientèle
2007 - 2007
-Gérer et motiver une équipe multiculturelle (australiens, italiens, allemands, francais) de 25 personnes
-Recrutement
-Formation et suivi des nouveaux employés
-Suivi des conflits clients et rapports statistiques
-Traduction des sites et logiciels (anglais/français, français/espagnol)
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Casino Rewards Group
- Project management & AGILE Project Management
2007 - 2013
Liaising between account handling, project management (AGILE Project Management) and digital management
Manager, International Media Buying
Growing European revenue and daily active users database x10 with digital marketing campaigns
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
Monitoring buying strategies
Negotiating with media sales companies to obtain the best rates and most appropriate media spaces
Booking individual media spots,emailings, internet banners
Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers
Client reporting and budget management with Internet marketing metrics: conversion rate, click through rate, internal and external benchmarking, ROI analysis
Supporting the development manager and other colleagues
Working on a range of client accounts at the same time, often juggling various projects and deadlines
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ITS
- Director, International Customer Service
2007 - 2007
Manage, motivate and develop staà providing customer service
Develop and review policies, programs and procedures
Plan and implement after-sale services
Translations ( English-French/English-Spanish)
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ITS Management- Australia
- Online Marketing Specialist
2007 - 2013
My target is to generate new users with an online marketing budget of 100k US$ per month
My job consists in:
-Working on a range of client accounts at the same time, often juggling various projects and deadlines;
-Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
-Monitoring buying strategies
-Negociating with media sales companies to obtain the best rates and most appropriate media spaces in online
-Booking individual media spots,emailings, internet banners
-Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers
-Client reporting and budget management with Internet marketing metrics: conversion rate, clickthrough rate, internal and external benchmarking, ROI analysis
-Supporting the development manager and other colleagues.
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ITS-Australia
- Trilingual Customer Service Manager
2006 - 2006
-Manage, motivate and develop a team of 25 persons providing customer service
-Develop and review policies, programs and procedures
-Plan and implement after-sale services
-Translations ( English-French/English-Spanish)
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Fujitsu Services
- Associate Director, Trilingual Helpdesk
Asnières sur Seine
2005 - 2006
Supervise a Help Desk Support Multilingual Team for British Petroleum
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Fujitsu Services (Hollande)
- Superviseur Helpdesk Bristish Petroleum
2005 - 2006
-Aide informatique en ligne directe aux employés Bristish Petroleum (client de Fujitsu Services) zone Europe
-Gestion et administrations des taches dans une équipe internationale
-Suivi dossiers clients
-Formation des nouveaux employés
-Rapport statistiques
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Fujitsu Services (Netherlands)
- Helpdesk Supervisor for client Bristish Petroleum
2004 - 2005
Supervise a Help Desk Support Multilingual Team for Bristish Petroleum
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Hewlett Packard (Espagne)
- Agent Support Trilingue
2004 - 2002
-Répondre aux demandes clients en anglais, espagnol et francais de Hewlett Packard
-Suivi des incidents et administration des taches aux services techniques appropriés
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Hewlett - Packard
- Trilingual Call Handling
Les Ulis
2003 - 2004
Customer service by phone and emails: receiving calls and emails from the behalf of HP customers and worldwide HP employees
Creation of incidents tickets and transferring them to appropriate team following processes
Work on alternative shifts of 12 hours shift (day/night)
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Hewlett Packard-Spain
- Trilingual Agent Support
2002 - 2004
-Customer service by phone and emails: receiving calls and emails from the behalf of HP customers and worldwide HP employees
-Creation of incidents tickets and transferring them to appropriate team following processes
-Work on alternative shifts of 12 hours shift (day/night)
