Merisant (Canderel & Purevia)
- Directeur Général France & Benelux
2013 - maintenant
In charge of the Canderel & Purevia business in France, Belgium & Holland, responsible of the strategic directions, with full accountability of the P&L and covering Sales & Marketing activities
- Directeur marketing region EAME
2012 - 2012
EAME Strategic vision, NPD pipeline & Brand management.
Managing directly France, UK and Benelux Team
- Directeur Marketing France & Benelux
2008 - 2011
I have extended my competencies to the marketing management of Belgium and Netherlands with a different approach as those two countries are managed by distributors and not direct as in France.
- Directeur Marketing France
2005 - 2009
In charge of strategy, marketing plan and its implementation for the Canderel Brand. Responsible of NPD development. Management of a team of 6 people.