Olivier FABRE

En résumé

Entreprises

• FLEX Event Network - Commercial

  2015 - maintenant Developpement commercial
  

• OFI - Gerant

  2013 - 2015 Offre des servicces de conseil aux entreprises dans la region de Californie du sud
  - Evenementiel
  - Services de relocations
  - Formation d'insertion culturelle et de travail pour les cadres en transition, expatries ente la France et les USA

• EIE Global - Directeur

  2012 - 2013 Developmenent du marche Nord Americain.
  
  

• SolarMed - MENA Energies publications, France - Sales and Marketing Manager, International

  2011 - 2012 International Sales and Marketing Manager, MENA and North America regions
  - Managed the relationships with international rep agencies
  - Defined the global external marketing communications
  - Repositioned the new brand and the offers to the top 50 clients worldwide
  - Developped loyalty & incentive programs, and grow trhe list of prospective clients by 4.

• Acxiom, France / Marketing Data Services and Consulting - Manager of relations with international clients

  2009 - 2010 - Led the communications with international accounts and internal offices abroad
  Recommended behavioral targeting strategies to optimize customer engagement
  - Defined product positionning to maximize marketing effectiveness and overall sales
  - Consulted with key account about using their proper online and offline consumer data to optimize propotional and ad campaigns and ROI

• Valassis Communications, USA - Director of Field Marketing, Data and Consulting

  2006 - 2008 - Directed a team of 4 regional data marketing managers who provided strategic recommendations to key accounts of 1MM$+.
  - Led the adoption of database marketing practices to secure large accounts for 300 sales executives, nationally.
  - Grew client engagement by 25% per year to more than 300 client presentations, from up-front strategy, to creating customer profiles, segmentation and market potential.
  - Implemented data based solutions to grow advertisers revenue efforts in branding, grand openning, new product launch, customer loyalty and acquisition.

• ADVO, Data & Insight Corp Business Unit, USA - Director, Data Marketing - Central & Western States

  2000 - 2006 - Strenghtened data marketing as the single most important competitive selling advantage for the oompany.
  - Responsible for supporting the larget revenue opportunities with data solutions in the 7 western states.
  - Main consulting liaison to 200+ field sales executives in charge of accounts of 50K-1MM$ in revenue in a various consumer retail, product or service categories.
  - Led formal company-wide training sessions for 100+ sales executives and ad agencies to grow their overall knowledge base of Data solutions and its applications to secure new business.

• ADVO, USA - Manager, National Data Consumer Targeting Center

  1998 - 2000 - Managed a team of 10 data marketing analysts reponsible for providing targeting consultation and profiles to 250 sales associates in 14 western states.
  - Assessed project priorities daily, assigned staffing and resources to the largest revenue opportunities to support 500MM$, 50% of the company total revenue, more than 800 clients.
  - Reduced average project turntime and project redos by 205%.
  - Doubled the team consultative presence in font of key accounts.
  - Promoted and implemented a peer-to-peer training program that improved new hires' learning curve and overall process and product knowledge.

• ADVO, USA - Marketing Data Analyst, Consumer Targeting

  1996 - 1998 - Analyzed the consumer data of household purchases, socio, behavioral & demograophics for the targeting of targeted marketing campaigns for larger service retailers in the U.S.
  - Determined campaigns objective and consumer target types and geographic areas to target in order to maximize ad investment ROI.
  - Presented results to clients in a support data expert role to the sales associate.

• Tivoli Lighting, USA - Manager, Marketing and Communications

  1994 - 1996 - Developped sales leads and managed prospect contact database
  - Managed all marketing activities during 5 industry trade shows in the US and in Asia

• IBM, Southern California Division, USA - Telemarketer

  1992 - 1994 - Coordinated panel discussions with key accounts in retail category for internal and proprietary market research.
  - Solicited IT and business decision makers in southern California to promote IBM's business solution.
  - Tracked and reported all telemarketing campaign metrics to management

Formations

• State University Of New York At Buffalo (Buffalo)

  Buffalo 1990 - 1992 Management / Marketing

• Grossmont College (El Cajon . Ca)

  El Cajon . Ca 1989 - 1990 International Business
  
  San Diego, Califonia

Réseau

• Charles MATHEY

• Florian LAPORTE

• Grégoire LANSSADE

• Marianne BEAL

• Philippe AZCONA

• Pierre BOTH

• Régis FORESTIER