Olivier RUELLE


En résumé

After almost twenty years spent in the corporate world and following the Master degree I completed in 2013, I decided to go on with studying and started a PhD program at the Hong Kong Polytechnic University in Sept. 2014. My research focused on the motivations of social activists in China, whom are commonly called public interest practitioners in Chinese (gongyi congyezhe). I started to explore various professional options in 2018, as the PhD was approaching completion.

Mes compétences :
Média training
Public relations
Relations publiques


  • Ruder Finn Public Relations - Consultant et formateur en communication

    2007 - 2014 During my almost 7 years at Ruder Finn, I led Insight, a department mainly in charge of training and intelligence reports. I trained clients (in Chinese and English) to help them understand China's media environment and also to be able to perform well during interviews. This was done in cooperation with other teams and colleagues to customize training sessions for each client in various industries.
    Intelligence reports varied in scope and depth: the most in-depth report was a yearly review of the situation in the field of luxury consumption, called China Luxury Forecast, together with one of the top global survey companies in 2012 and 2013, Ipsos. Some ad-hoc monthly reports analyzed the macro economic situation in China as well as important political developments; business climate of an industry; and competition landscape in that industry, all of these from a communication perspective.
  • China Central Television - TV anchor - presentateur TV

    2004 - 2007 News anchor, host of a cultural program
    Editor and translator
  • Chinapix Limited - Fondateur

    2001 - 2004 Photo stock agency representing Western stock agencies in China and providing pictures from China to Western partner agencies; closed business in 2004 after disagreement with Chinese partner.
  • Luckson Development Ltd. - Directeur d'usine - Factory Manager

    1999 - 2001 Set up and managed a factory producing high-end plush toys for the Western market. The factory was located in Shekou, Shenzhen, Guangdong, China. It went on growing (and moved to a new location) after I left and is still up and running.
  • Sansha - Directeur d'usine - Factory Manager

    1997 - 1998 Supervised and managed a factory producing dancing shoes for the international market in Fuzhou, Fujian province, China. Installed a new production line for dance sneakers and even did a bit of design for a new model (still sold until 2011).
    Since then, a new modern factory has been built with a much higher production capacity than back in 1997-1998.
  • Various Jobs in Germany and China - Travel guide, Festival host...

    1992 - 1996 Various experiences such as travel guide for a German 'adventure' travel agency; host for Chinese and French directors and actors during several editions of the Berlin International Film Festival; translator; even worked as a cook for six months for lawyers in Berlin, Germany (really, I did...).


  • The Hong Kong Polytechnic University (Hong Kong)

    Hong Kong 2014 - maintenant PhD

    I have been busy with a PhD program at the department of Applied Social Sciences (APSS) at the Hong Kong PolyU. I received a scholarship from the university until 2017 for a research project focusing on the motivations of social activists in China, and the implications of these individuals motivations on the whole sector, which is called Public Interest (PI) in Chinese. As the project nears its co
  • Beijing Normal University (Beijing)

    Beijing 2011 - 2013 Master

    Wide-ranging 1.5 year-program in English that gave a good overview of developmental issues faced by developing countries, wich China often taken as an example but far from being the only country covered by the program. I took courses in public policy, history, economy and several other topics that broadened my horizons and provided a basic understanding of these topics.
  • Institut National Langues Et Civilisations Orientales INALCO (Langues'O)

    Paris 1988 - 1994 Licence (= Bachelor)

    Master Program at the School of Social Development and Public Policy of Beijing Normal University: Contemporary Development of China, Sept. 2011 - Jan. 2013


Annuaire des membres :