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British American Tobacco
- Trade Marketing & Distribution Manager
Boulogne-Billancourt
maintenant
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BRITISH AMERICAN TOBACCO
- Market Manager
Boulogne-Billancourt
2014 - 2014
- Engage and monitor authorities decisions with regard of Tobacco business
in Mali
- Manage smoothly partnership with le monopoly situation in the market. ;
- Manage operational side of wrapping materialsplanning and ordering for
local producedbrands/ forecastand planning for imported brands.
- Manage financial and debts positionof Impoter vis-a-vis of BAT ;
- Manage relationship between BAT sub distributor and Importer and make
sure there is no conflict.
- Develop, motivate anddrive distributor Field force with strong leadership
capabilities.
- Developand motivatemy own BAT team ;
- Drive leadership attitude across my trade marketing team.
-
BRITISH AMERICAN TOBACCO
- Market Manager
Boulogne-Billancourt
2014 - 2014
- Engage and monitor authorities decisions with regard of Tobacco business
in Mali
- Manage smoothly partnership with le monopoly situation in the market. ;
- Manage operational side of wrapping materialsplanning and ordering for
local producedbrands/ forecastand planning for imported brands.
- Manage financial and debts positionof Impoter vis-a-vis of BAT ;
- Manage relationship between BAT sub distributor and Importer and make
sure there is no conflict.
- Develop, motivate anddrive distributor Field force with strong leadership
capabilities.
- Developand motivatemy own BAT team ;
- Drive leadership attitude across my trade marketing team.
-
BRITISH AMERICAN TOBACCO
- Market Manager
Boulogne-Billancourt
2013 - 2014
Market Manager (Cote d'Ivoire):2sd largest market across WAM after Nigeria
- Developand insure a smooth execution of the exclusive distributor Business
Plan to achieve business growth and financialobjectives.
- Manage financial and debts positionof distributor vis-a-vis of BAT
- Develop, motivate and drive distributor Field force with strong leadership
capabilities.
- Drive leadership attitude across my trade marketing team (70 peoples).
- Manage the secondary supply chain with key performance indicators (OTIF,
Forecastaccuracy, 0 tolerances for Out of stock ...).
-
BRITISH AMERICAN TOBACCO
- Market Manager
Boulogne-Billancourt
2013 - 2014
Market Manager (Cote d'Ivoire):2sd largest market across WAM after Nigeria
- Developand insure a smooth execution of the exclusive distributor Business
Plan to achieve business growth and financialobjectives.
- Manage financial and debts positionof distributor vis-a-vis of BAT
- Develop, motivate and drive distributor Field force with strong leadership
capabilities.
- Drive leadership attitude across my trade marketing team (70 peoples).
- Manage the secondary supply chain with key performance indicators (OTIF,
Forecastaccuracy, 0 tolerances for Out of stock ...).
-
BRITISH AMERICAN TOBACCO
- Area Brand Marketing Manager
Boulogne-Billancourt
2013 - 2013
Area Brand Marketing Manager (West Africa Area)
- Allocate brand objectives and BSE by CDF in line withportfolio strategy.
- Developand execute an operational brand planto meet brand's objectives
and consumer segments requirements.
- Insure thatBrandExecutives are well trained, coached andmotivated to
perform necessary analysis and support development/ implementationof
brand programmes
- Manage budgetfor brand programmes Ensure brand profit objectives
- Ensure competitive product performancein defined consumer segments
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BRITISH AMERICAN TOBACCO
- Area Brand Marketing Manager
Boulogne-Billancourt
2013 - 2013
Area Brand Marketing Manager (West Africa Area)
- Allocate brand objectives and BSE by CDF in line withportfolio strategy.
- Developand execute an operational brand planto meet brand's objectives
and consumer segments requirements.
- Insure thatBrandExecutives are well trained, coached andmotivated to
perform necessary analysis and support development/ implementationof
brand programmes
- Manage budgetfor brand programmes Ensure brand profit objectives
- Ensure competitive product performancein defined consumer segments
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British American Tobacco
- Market Manager Niger
Boulogne-Billancourt
2010 - 2012
-
British American Tobacco
- Market Manager Niger
Boulogne-Billancourt
2010 - 2012
-
British American Tobacco
- Market Manager Togo
Boulogne-Billancourt
2008 - 2010
-
British American Tobacco
- Market Manager Togo
Boulogne-Billancourt
2008 - 2010
-
British American Tobacco
- Market Manager
Boulogne-Billancourt
2008 - maintenant
Apporter une assistance technique à la réorganisation du distributeur pour une meilleure couverture du marché aprés la fermerture officielle des bureau de BAT au TOGO. Les missions contenues dans cette assistance sont les suivantes:
Arriver à maintenir le niveau des ventes et surtout celui de la distribution des marque de BAT au nombre de 5 dans le marché sans l'équipe de trade marketing qui avait un effectif de 8 Membres(MArketing representatives)
Prendre en charge la plannification des commandes de cigarettes, la prépartion de la documentation relatives aux commandes, le suivi de la logistique depuis les divers sources d'approvisionnement Nigeria ou afrique du Sud tout en Initiant le distributeur à mettre en place les dispositions pratiques (Infrastructure et ressource humaine)prendre la relève dans le futur.
Réorganiser la structure du distributeur en y introduisant de nouveau role de sorte à compenser le vide crée par la liquidation de BAT togo avec suppression de tous les rôles( Administartifs, relations Publiques et institutionnelle, marketing , logistiques et planning, Finances)
Réalisations
1- Accroissement des ventes sur la periode 2008 de 20% par rapport au performance de l'année dernière.
2- Meilleure organisation du distributeur avec creation des rôles de responsable à la logistique et de l'entretien du park, et celui de Business analyste pour une meilleure coordination dans la centralisation et analyse des données du marché.
3- Mise en place effective de la politique de 8 semaines de couverture en stock pour faire face aux désagréments lié au retard des Navires en provennace du Nigeria.
4- Maintien de Niveau de distribution et amélioration de la part de marché de 51% fin 2006 à 65% décembre 2008
5- 2009 Bonne gestion du processuss de changement de Distributeur jumelé à la pertubation générale du marché par l'augmentation des prix conséquence de l'augmentation des droits d'assise de 10 à 30%.
6- Organistaion du nouveau distributeur aux standard BAT.
7- 90%de réalisation des objectifs fixés. Objectifs qui ne prenaient pas en compte les deux facteurs majeur ci-dessus cités
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British American Tobacco
- Marketing Manager Togo
Boulogne-Billancourt
2007 - 2008
-
British American Tobacco
- Marketing Manager Togo
Boulogne-Billancourt
2007 - 2008
-
British American Tobacco
- Marketing Manager Niger
Boulogne-Billancourt
2006 - 2007
-
British American Tobacco
- Marketing Manager Niger
Boulogne-Billancourt
2006 - 2007
-
British American Tobacco
- Area Trade Marketing Executive
Boulogne-Billancourt
2004 - 2006
Plan to achieve marketing and financial objectives.
with key performance indicators (OTIF,
Forecast accuracy, 0 tolerances for Out of stock ...).
-
British American Tobacco
- Area Trade Marketing Executive
Boulogne-Billancourt
2004 - 2006
Plan to achieve marketing and financial objectives.
with key performance indicators (OTIF,
Forecast accuracy, 0 tolerances for Out of stock ...).
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British American Tobacco
- Channel Development Executive
Boulogne-Billancourt
2003 - 2004
-
British American Tobacco
- Channel Development Executive
Boulogne-Billancourt
2003 - 2004
-
British American Tobacco
- Trade Marketing Representative
Boulogne-Billancourt
2002 - 2002
-
British American Tobacco
- Trade Marketing Representative
Boulogne-Billancourt
2002 - 2002
