Pascal PORTIER

En résumé

Entreprises

• Wargaming Europe - Licensing & Business Development Manager

  2016 - maintenant Developing and managing the relationships with existing and new partners :
  - Negotiating the Legal terms alongside legal counterparts until the contract signature.
  - Securing the development of products quality to extend the gamer’s experience.
  - Recommending and implementing cross promotions and business initiatives to optimize revenues and reinforce the brand positioning.
  
  Identifying, evaluating and recommending new key business partners for licensing, promotion and partnership deals in line with the brand strategy.
  
  Managing and coordinating the product approvals, the partners’ requests, the royalties’ statements & payments and liaise with the different department of Wargaming.
  
  Developing an active role in identifying new industry trends in term of licensing, promotions etc.

• une Case en plus - Founder & editor

  2013 - maintenant Founder, editor and administrator of the comics website www.unecaseenplus.fr
  Writing comics articles, conducting interviews and setting up competitions.

• Despioum - Responsable Commercial et Marketing

  2010 - 2015 Product development: Looking for new partners and providers, wines tasting and selection, briefs, labels creation and development, monitoring the manufacturing process.
  
  Prospection: Research of sales distribution, creating marketing tools, products’ catalogue, sales pitches, negotiations with purchasing departments (sales and GMS small surfaces) – Monitoring the customer from the prospection to the final delivery.
  
  Administrative: Budget planning, monitoring of the activity, invoicing customers and suppliers, stock ‘s management and control.

• Les Editions Albert René - Licensing Manager

  2006 - 2010 Develop business strategies (Licensing and Promotion) to benefit long term revenue growth and
  marketing exposure for the Asterix brand.
  
  Licensing: Identification and prioritization of new business opportunities across existing and potential partners. Acquisition of new licenses, negotiating contracts with new licensees and partners in France and abroad. Responsibilities include strategizing, pitching, negotiating contract deal points and product development. New Partners: TF1 Games, Winning Moves, Atelier Contemporain….
  Nurture and develop customers’ relationships.
  
  Product development and approvals: Games (Ravensburger, Lansay, Atlas), collectibles (Attakus, Pixi, Hachette Collection, Europassion) luggage (Oberthur), etc.
  
  Promotion: Interface with key clients and promotion agencies as required to include pitching and
  negotiating promotion deals (food & drinks, etc.). In coordination with global teams, increase exposure of the Asterix brand to kids, young adults and adults through unique marketing partnerships with industry leading companies. Deals with Mc Donald’s, United Biscuits, Materne, Quick, Groupe Bel, etc.
  
  Graphic guidelines: Development and implementation of the Asterix guidelines.
  
  Event: BtoC and BtoB shows (Customer Information and entertainment).

• Volvo Trucks France - Marketing Opérationnel

  Saint Priest 2004 - 2005 15 month work experience – In charge of Operational Marketing
  
  Operational Marketing: creation of brochures in relation with the headquarter in Sweden, development of brochures and sales tools, creation and redaction of promotional material for an international show (Solutrans in France)
  
  Events: organization of an internal Kick Off, a BtoB show (Solutrans) and running a press trip to Magny Cours for the Formula 1 GP (8 journalists)
  
  Project Manager: Customer satisfaction survey (six months) Interview 60 clients representing all the car dealerships in France. Objective: know the shortcomings in the sales, repair and after-sales department to improve customer cycle - Recommendations to the Management Committee.

Formations

• GROUPE PGSM

  Paris 2005 - 2006 ESG - Master en Marketing et Publicité
  
  MBA ESG (Business School in Paris)
  Specialization: Marketing & Advertising
  Dissertation: « Undercover Marketing»

• Institut De Préparation À L'Administration Et À La Gestion

  Paris 2001 - 2004 Marketing Opérationnel
  
  IPAG Paris (Business School)
  Specialization: Operational Marketing, Medias and Communication
  Dissertation: « Communicate with French Comics »

Réseau

• Christine BACUEZ

• Gaylor CORNUAULT

• Julie SMADJA

• Ludivine ENGEL

• Marie MOL

• Mélanie CHEVALIER

• Michal GROCHOL

• Nicolas PARINET

• Sandra GARANDEL (BURET)

• Veronique MOREL