Management of next quarter business and marketing pipeline for IBM System z mainframe and Power Systems.
Develops audience-specific messaging, positioning, and collaterals in close cooperation with key stakeholders. Strong leverage of digital marketing activities.
Works closely with technical teams, PR, recruiting, upper management, and field evangelists to achieve business goals.
Creates drives awareness, adoption & usage of IBM solutions with enterprise customers through innovative and effective programs including broad-based awareness programs, online marketing campaigns, events, etc.
Plans, develops, and executes strategies to accelerate cloud computing adoption and big data/analytics and usage among startups, small businesses, and in the enterprise.
Act to establishes IBM as a thought leader in cloud computing and big data by leveraging the full array of marketing tactics, including public relations, sales training, live events.
IBM Systems Integrated Launch leader in France.
Strong Project Management skills in a matrix organization. Management of large functionnal teams.
Development of sales education and enablement plans.
Mes compétences :
Marketing
ibm
informatique
mainframe
market intelligence