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Patrick BUFFETEAU

PARIS

En résumé

15 years wholesale management experience in textile and shoes areas
-Ability to build strategy, to organise, to manage and to optimise for €
-Strategic, executive, functional and operational role with a natural leadership to develop performances
-Products and customers satisfaction oriented
-Build commercial policy and marketing plan, coordinated them in Wholesale channel
-Drawn up commercial policy and negotiated key accounts conditions
-Implemented and managed commercial and performance indicators
-Focussed on bottom line result improving profitability, turnover, stock and cost reduction
-Build Structure and organisation in changing environments
-Managed crisis contexts
-Briefed Inputs products for French market
-PR agency interface, products placing
Key results = > 1M€ in 2006 to 40 M€ in 2010 with Le COQ SPORTIF FRANCE with my last experience

today , set up a new Sub in France for USG brands (Array)

Mes compétences :
back office
upgrade
develop the brand visibility
Wholesale
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Internet Explorer
Microsoft Excel
Manage the re_organisation
Manage the development
Launch
Human resources

Entreprises

  • USG BRANDS - Direction Filiale France et Espagne

    2011 - maintenant
  • The Lifestyle Company - Direction

    PARIS 2009 - 2011 Rattaché au CEO/PDG de l'entreprise
    Responsable de la Stratégie commerciale et marketing de la division sport lifestyle
    Responsabilité des marques internationales gérées en direct avec les HQ ( Achats , ventes , marketing)
    Garant du CA et de la marge du pole sport lifestyle
    Gestion en direct des KA
    Animation d'agents VRP et multicartes
  • Le Coq Sportif - Country Manager France

    Entzheim 2005 - 2010 Country manager France
    Mission = De Zéro , redonner des lettres de noblesse à la marque sur son marché domestique et assurer une croissance profitable pour Le Coq Sportif en france
    Chiffre d'affaires
    2005 = CA france 600 K€
    2009 = CA france 40 Millions d'€
    Marque incontournable en chaussures =4 ème marque selon NPD de chaussures sur le marché francais
    Une marque en banqueroute jusq'en 2008 à assurer 50% de la marge du Coq Sportif International depuis 2008 grace aux profits France
  • Wolverine Europe - Sales et Key account manager

    2004 - 2005
  • Adidas - KEY ACCOUNT FASHION

    Strasbourg 2001 - 2004
  • SPORT PERFOMANCE - SALESMAN

    1999 - 2001
  • The University of Poitiers - Merchandising manager

    1998 - 1999 EDUCATION -----
    Legal diploma (licence) of the University of Poitiers
    Languages skills: English (good level), Spanish (basic notions)
  • Adidas France - De merchandiser à sales rep à key account

    Strasbourg 1997 - 2004 Fait d'armes = > lancement ADIDAS ORIGINALS en France

Formations

Réseau

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