Mes compétences :
Marketing
Management
Gestion de projet
Communication
Entreprises
GROUPE SEB
- International Product Manager - International Market Manager - Central and South America
Vernon2013 - maintenant- Management of Home & Personal Care categories in South and Central America
- Scope : 170M€ in 2013
- In charge of the Strategic Marketing (Product Development) of fans, steam irons, washing machine and vacuum cleaner produced in South America (Brasil, Colombia, Argentina)
- Shopper oriented strategy
- Innovation, Core and Cost oriented product development
- In charge of strategy of South and Central America markets for Home & Personal Care categories ( imported and locally produced)
- Brand management in South & Central America: Arno, Imusa, Moulinex, Rowenta, Tefal and Samurai
- Management : 3 people (project product manager – marketing assistant – trainee)
GROUPE SEB
- INTERNATIONAL AREA MANAGER
Vernon2012 - 2013- Management of Home & Personal Care categories in the regions : MIDDLE EAST - AFRICA – ASEAN – HK - INDIA
- Responsible for global strategy deployment in the region and for regional strategies development
- Management of revenue and profitability by category and by country
- Brand management: Tefal, Moulinex, Rowenta, Asia Vina, Maharaja Whiteline
- Decision on ATL investment strategy in the region
- Exclusive product lines development for Asian and African markets in these categories
- Integration follow up after purchase of Asia Fan in Vietnam and Maharaja Whiteline in India
- New brand strategy proposal and deployment in Asia and Africa
- New market potential analysis with specific business development
Groupe SEB
- Chef de Produit - Marketing Stratégique
Vernon2010 - 2012- In charge of Strategic analysis and developpement of product ranges of High End Canisters under Rowenta brand
- Coordination of the new product development with all the key actors of the process (consumer survey, design, R&D, packaging…),
- Strong interaction with international area managers and market product managers to adapt the strategy in each market
- Development of briefs to communication agencies (TV, digital, launch package) especially for the launch of SILENCE FORCE EXTREME range in september 2011 ( blockbuster of the category)
- Follow-up of detailed launch plans with logistic teams, product presentation to markets (through redaction of Product Introductory Booklets and International Product Conference)
- Involved in the team of renewing the Rowenta chart
- Monthly Sales analyzing and Monitoring
- Implementation of Channel Management strategy at European level on specific ranges
Sony
- Assistant Chef de Produit BtoB
Puteaux2009 - 2009Assistant chef de produit de l'équipe Broadcast au sein de Sony Professionnel
- Mise en œuvre des opérations marketing/communication telles que PLV, démonstrations
ou challenges, en collaboration avec les équipes Commerciales
- Conception d’outils destinés à la force de vente : automatisation des tarifs, fiches
produits, argumentaires de vente…
- Démonstrations de produits chez les clients et lors d’événements (salons, festivals…)
- Remontées de leads et présentations devant les équipes de management Européennes
- Projets réalisés : automatisation des tarifs (Excel), Programme Européen de formation
- Participation aux études de marché et à la veille concurrentielle
- Participation au lancement de nouvelles gammes de produits ainsi qu’à la gestion des
produits (prévision de ventes, stocks, logistique du parc de prêt)
- Gestion d’un portefeuille client en Avant Vente (BtoB)
- Analyse de la demande lors de nouveaux projets
- Proposition d’une architecture technique
- Proposition commerciale élaborée conjointement avec l’Ingénieur Commercial
