Currently based in Bangkok where I am in charge of growing the IELTS volume and revenue for South East Asia: elaborating the strategy and implementing it with a sustainable structure in place to grow fast strongly and smoothly.
Entreprises
IDP Education
- IELTS Regional Manager South East Asia
2015 - maintenantElaborating the regional strategy and in country strategy to grow IELTS volume and revenue.
Restructuring the existing IELTS team structuture and bringing in Business Development Managers.
Oxford University Press
- Regional Key Account Manager Asia
2013 - 2014I have been hired to support the Key Account Management in the region by elaborating a regional strategy.
My role is to strengthen our relationship with our existing customers as well as identifying & developing new business opportunities. I intend to place OUP as the obvious business partner for Ministries of Education, Universities as well as group of schools in the region (Japan, Korea, Taiwan and Indonesia, Thailand, Vietnam) helping them to achieve their goals in English Language learning.
Acua Limited
- International Business Development Manager
2011 - 2011- Elaborate and define the international strategy for the company
- Write a Marketing Action Plan involving the new communication required to become a global player
- Organise market visits in Asia (Singapore, Malaysia and HK, in South Africa and Middle-East (Dubai), in India and of course in Europe mainly France and Germany.
- Implementation of the strategy developing international sales and parterships/strategic alliances
BRITISH COUNCIL MALAYSIA – Kuala Lumpur
- Country Exams Business Manager Malaysia, Business Development & Marketing
2008 - 2010Mission:
In charge of developing a portfolio of several exams and tests, achieving high targets (2 digits growth per year expected) and providing services with high delivery standards within a budget of 1.5 million sterling pounds
Results: Achieved a net surplus of 0.5 million sterling pounds for FY2009 with a 40 % increase of the volume reaching 20,000 exams/tests and gaining market shares on our main competitor reversing the trend from 40% of market share to 60% after 1 year in post.
Methodology:
As this job was a creation of post, I had to define the roles and duties that were necessary in order to achieve high targets. I restructured the whole team duties rewriting job descriptions and rationalizing the work load and working methodologies.
It included and dealt with the following:
Finance
. Writing the Financial Plan with a target of +/-5% difference
. Monitoring the actual versus plan
. Ensuring the reconciliations done within deadlines and accuracy as well as improving the systems in place
. Creating and implementing a system to monitor the expenses to get a clear picture of the financial situation at any time
. Implementation of SAP as financial tool and giving feedbacks in order to have a smooth transition and continuity in our operations
. Cash flow projections
. Better management of the suppliers systemizing the tender principles for big orders
Management
. HR
Managing a team of 10 staff across the country (4 offices)
- Developing individual training plans for the year with the aim of developing staff, mitigate risks and weaknesses, make them more responsible/accountable, independent becoming autonomous and willing to evolve in the company
- Created a team “away day” to develop team spirit and think our work processes and areas of improvement
- Recruitment of new staff to sustain the growth of the business (Exams Finance Manager, Business Dvt Manager)
- Monitoring and reviewing staff performances
- Improving work efficiency through the mapping of all tasks and duties
. Business Development
Elaborating a strategy to work with Higher Education Institutions in order to develop a portfolio of new customers in a promising market where the company was not present. This strategy was well explained in a MAP that I wrote supported with the necessary market researches. The strategy I developed in Malaysia has been chosen to be duplicated at the regional level for SouthEast Asia.
. Marketing
- Writing the MAP (Marketing Action Plan)
- Elaboration of brochures and leaflets (design and content)
- Communication plan through education fairs and schedule visits to Uni/Higher Education Institutions
. Risk management with the elaboration of a BCP (Business Continuity Plan)
In case data are not accessible due to fire, bomb alert/terrorists threats, I developed through analyzing processes a data collection system and put up a plan allowing us to resume/continue business as usual or find alternative solutions being able to contact each customer.
Customer Services Management
. Improving the quality of the information delivered, services provided elaborating questionnaires and compiling scorecards ensuring a constant monitoring of our customers’ satisfaction
. Developing new services as online registration and e-payment with integrated system with our in-house softwares and SAP. As project manager I gathered a team across the offices within the region to get expertise and be able to take the right decisions fitting the needs of our business operations and meeting customers’ satisfaction
. Implemented a CRM (Customer Relations Management) for suppliers, institutional customers as well as key influential contacts (using outlook)
BRITISH COUNCIL FRANCE – Paris
- IELTS (International English Language Testing System) Business Development Manager France
Magny-le-Hongre2003 - 2008 . Planning and implementing marketing and communications strategies which contributed to significantly increasing IELTS candidatures in France such as:
- participations to students fairs.
- visiting higher education institutions delivering presentations.
- designing and distributing flyers to inform students at specific events held at universities and fairs.
. Increasing levels of recognition of the test and ensuring that IELTS is accessible and delivered to the highest standards for both candidates and institutions across France opening 4 centres in less than 6 months creating a model to do so, duplicated in other countries since.
. Building relationships and developing a network of key influential people in the higher education sector in France.
. Achieved 50% increase of IELTS candidatures in 2007-2008
