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Philippe MERCIER

Marne La Vallée Cedex 2

En résumé

International FMCG broad sales, channel and category expertise with 14 years’ experience, in modern & traditional trade, Out Of Home & e-commerce environments.

Mes compétences :
Vente
Négociation
Marketing
Management
Distribution
Agroalimentaire

Entreprises

  • Nestlé - Regional Category & Channel Sales Development Manager

    Marne La Vallée Cedex 2 2014 - maintenant 22 Countries Central & Western Africa
    Coffee, Nutrition, Beverages, Culinary, Dairy & Confectionary categories
    Traditional trade, Modern Trade & e-commerce

    - Develop category strategies across channels based on shopper understandings incl. e-commerce
    - Ensure development and execution of category channel plan in line with business requirements
    - Drive integrated commercial plan process & key CCSD projects
    - Ensure the development and the implementation of sales tools & processes
    - Define and ensure the roll-out of the e-commerce regional strategy

  • Nestle - Category Channel Sales Development Manager

    Marne La Vallée Cedex 2 2012 - 2014 Confectionary category
    Out Of Home & e-commerce channels

    - Develop category strategies across Out Of Home channels
    (Gas Stations, Vending, Cash & Carry).
    - Ensure development and execution of category channel plan in line with business requirements.
    - Set up category management project based on shopper understandings in vending
    - Enhance the relationship & develop partnership with the key customers

  • Nestlé - Category Customer Sales Development Manager

    Marne La Vallée Cedex 2 2009 - 2012 Ice cream & frozen food categories
    Retail & e-commerce channels (Carrefour & Intermarché)

    - Develop category strategies and business planning for 2 key French retailers
    - Ensure development and execution of category channel plan in line with business requirements
    - Set up category management project based on shopper understandings
    - Enhance the relationship & develop partnerships with Carrefour & Intermarche

  • Nestlé - Interface Marketing & Sales Manager

    Marne La Vallée Cedex 2 2007 - 2009 Ice cream & frozen food categories
    Retail channel

    - Create & manage the interface service between marketing directions & sales department
    - Ensure & facilitate good coordination and ensure flawless communication
    - Develop and implement decision reports (panels, negotiation tracking, salesforce performance)
    - Set up and ensure the roll out on new sales solutions (processes, tools)
    - Strenghten & develop the intelligence survey
    - Pilot Quality certification for sales department
    - Organize the yearly sales event
    - Direct report 3 people

  • Nestlé - Merchandising Manager

    Marne La Vallée Cedex 2 2005 - 2007 Ice cream & frozen food categories
    Retail channel

    - Set up new merchandising approach based on shopper research
    - Train sales & marketing stakeholders on merchandising guidelines
    - Negotiate with key chain customers the new approach roll out
    - Develop new products merchandising guidelines and point of purchase material

  • Nestlé - Sales Representative

    Marne La Vallée Cedex 2 2001 - 2004 Retail channel

    - Implement on the field the marketing & sales strategy
    - Manage a panel of 60 hypermarkets & supermarkets
    - Collaborate to the regional negotiations for Leclerc (Scapnor)

  • PSA Peugeot Citroën - Sales representative

    Rueil Malmaison 2001 - 2002 Motors & car parts manufacturer

    - Ensure spare parts promotion for 20 branches
    - Set up & roll out trade activities
    - Train & assess branches secondary salesforce
    - Optimize stocks

  • Armée de terre - 9th Paratrooper Regiment

    1996 - 1997 National Service

Formations

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