Menu

Philippe RANGHEARD

LA DÉFENSE

En résumé

Regional Marketing Director, expert in B2B strategic business developpement, in Market Intelligence and MarCom. Over 20 years of experience in B2B industy, achieved in NXP Semiconductors (formely Philips Semiconductors), STMicroelectronics, Atmel and IBM. International skills, leading growth at various accounts from strategic direct customers to distribution and long tail business. Fluent English, Finnish and French.

Mes compétences :
Marketing
Semiconducteurs
B2B

Entreprises

  • NEXPERIA - Head of EMEA Regional Marketing & Country Manager France

    2017 - maintenant

  • NXP Semiconductors - EMEA Regional Marketing Director

    Colombelles 2010 - 2017 - EMEA business development for several product families (Automotive and Industrial PowerMOS portfolio, High-Speed Data Converters, IP Camera) making the highway link between product lines and field sales, distribution partners and strategic customers.
    - All daily initiatives are generating new leads, and extending the customer base thanks to promotional campaign, constant lead management, business monitoring, and gap analysis.
    - The scope is EMEA, with a dense level of travelling, but a clear impact on revenue growth and business wins. The back office activities are heavily simplified thanks to appropriates necessary ad-hoc macros that I developed between CRM and other business tools.
    - This role relies on outstanding relations with end customers, but also with the R&D and the entire sales organisation.

  • NXP Semiconductors - NXP-France Market Intelligence Manager

    Colombelles 2005 - 2008 Market Intelligence methodology development and deployment towards NXP France. Information and Innovation ad-hoc services for technology and business decisions. The tools where initially developed for my own professional needs and then deployed further. In that particular case, it has been the object of a dedicated department, supporting the key R&D activities within NXP-France (from NFC to Lighting Solutions).

  • NXP Semiconductors - International Product Marketing Manager

    Colombelles 2001 - 2010 - Senior Marketing Manager within Philips Semiconductors (now NXP) for various product lines, including High Speed Data Converters and Solid Sate Lighting.
    - Leading the growth at existing Strategic Accounts growth in wireless infrastructure with product definition, development and deployment to GSM/Edge, then W-CMDA and LTE networks.
    - Go-to-Market strategy definition and deployment for 2nd tier customers through distribution channel, relying on a major update in management the product portfolio and massive marketing communication campaign. The success of this initiative is also the deep intimacy with various distribution partners, as well as regional marketing and field sales engineers.
    - Cost Model Simulation tool development for my own professional usage, in order to anticipate the best possible technilogy options in regard with margins and business cases. The tools has been proven and even deploy to the entire company.
    - In charge of MarCom and Market Intelligence

  • Atmel - Product Marketing Manager

    Rousset 2000 - 2001 Broadband Data Converters international product marketing. Business development in Satellite communication and broadcasting equipment. New product family definition, development and deployment in a newly acquired department in which Atmel had the strong ambition to extend the existing space and defense activities to higher industrial markets. Despite technical performance breakthrough on SatCom solutions, growth ambitions have been heavily broken down by the strong space & defense culture. This department belongs today to e2v which is more appropriate to their initial focus..

  • STMicroelectronics - FAE Analog & Mixed Signal silicon processes

    1993 - 2000 - Global Design Solution Support & Management towards key mobile phones accounts on IC designs activities at customer side. RF and Power Management ASICs support for silicon foundry interface. This activity took place during the mobile phone market booming. The team developed up to 8 people dedicated to support locally IC designers from our customers, in a very dynamic and competitive environment.
    - I spent 4 years in Finland close to the Nokia design centers, and organizing from there the entire international customer design support. The model put Nokia as the 1st customer of ST, but also ST as the first supplier to Nokia.
    - The success relied on a huge technical intimacy with the end customer, as well as the development of dedicated EDA tool suit to enable Nokia designers (hundreds) access to ST process technologies remotely in their design centers. Such EDA tools have been designed and continuously improved according to end usages and simplifications.

  • IBM - Design of Experiment / Robust Design

    Bois-Colombes 1991 - 1991 SRAM design for AS400 module. Definition and application of Robust Design methodology to boost production yield and product performance to 6-sigma standards.

Formations

Réseau

Annuaire des membres :