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Pierre-François YVEN

PARIS

En résumé

Pierre-Francois, who first served as Marketing Director for Les Inrockuptibles (the most famous of the “cool” French weeklies: a mix of “Wired” and the “Rolling Stones”), then Director of af83media (a Paris-based digital communications agency), launched Bouddha Consulting in April 2011.

The project is the result of over 10 years of experience in the emerging fields of “2.0” marketing and communications, during which he worked with a range of companies, from start-ups to key clients such as SFR (French Vodafone), Orange, Nokia and a number of major banks.

Over the years Pierre-Francois has acquired significant expertise in the area of advanced and innovative technologies and communications. His wide–ranging professional experience, combined with an in-depth knowledge of the “tech” and “IT” industries in general, allows him to provide his clients with consulting services founded on “2.0 communications” (social media strategy, influence marketing – especially bloggers – and brand content) and on the “marketing of innovations” (business models, UX, use scenarios / personas, etc.).

Ever since he first launched Bouddha Consulting, Pierre-Francois has focused his attention on new and promising areas of innovation. His missions for the telecommunications and banking industries introduced him to the fields of e-payment and connected devices in which he now has a proven track record.
Pierre-François is on the board of the Social Media Club France and has an extensive network in the world of “innovation” and start-ups in France, as well as in the U.S. (San Francisco).

Pierre-François does not just concentrate on building strategies. He’s also a “doer” with a network of operational experts who help him to develop websites and mobile applications, organize events and PR operations, writing and filming, connecting with people and managing communities over the long-term.

Mes compétences :
Marketing online
Marketing stratégique et opérationnel
Marketing viral
Management d'équipe
Management de projet
Médias sociaux
Presse écrite
Presse en ligne
Ergonomie web
Design
Web design
Community management
Social media
User experience
Musique
Cinéma
Internet

Entreprises

  • BOUDDHA CONSULTING - Founder / CEO

    2011 - maintenant Consulting marketing / Innovation / UX

    Principaux clients :
    - BPCE (S-money)
    - ORANGE (IMT / TC, OLPS, MCC)
  • Social Media Club Paris - Membre du conseil d'administration

    2010 - maintenant http://socialmediaclub.fr/

    La mission du Social Media Club France est de connecter les professionnels des médias sociaux qui utilisent des logiques communautaires dans la création ou dans la diffusion de leurs contenus.

    L’objectif est de partager les expériences entre professionnels, identifier, formaliser et diffuser les bonnes pratiques et faire ainsi progresser le marché des médias sociaux, promouvoir des standards, encourager la transparence et l’éthique de ses pratiques. Afin de garantir des débats de qualité et de ne pas tomber dans l’écueil des séances de vulgarisation, l’ouverture du chapitre français est plus restreinte que les chapitres américains et procède d’une cooptation.
  • Af83 média - Directeur

    2008 - 2011 Af83média, l’agence New média.

    Notre mission : Aider nos clients à réaliser leurs programmes de marque online.
    Notre spécialité : Concevoir, créer et animer des dispositifs de communication online intégrant contenu éditorial exclusif et animation de communautés.
  • Les Editions Indépendantes - Les Inrockuptibles - Directeur marketing

    2003 - 2008

Formations

Réseau