In charge of the Marketing Department of VGF China.
Mes compétences :
Gestion
Consulting
Marketing
Leadership
International
Management
Réseaux Sociaux
Commerce
Entreprises
VGF China LTD
- Marketing Manager
2013 - maintenant
Altavis Fine Wines
- Marketing Coordinator
Shanghai2012 - 2013In charge of the marketing department of the company. Several missions:
Marketing Support to business development
- Assist sales team in contract opening & improvement of turnover
>Creation of special promotions
>Creation of sales documents and communication support for the sales persons
>Analysis of market trends and competitors drink list to adapt the offer to the market.
-Assist customers in the development of their sales to increase the turnover of our products
>Creation of drink list and drink list design
>Staff Trainings
>Promotional support (including flyers, posters, production of Kakemonos and OEM)
Marketing communication
-Improvement of the visibility of Altavis on the wine market
>Organization of events (wine tasting, winemaker dinners)
>Participation in professional fairs and representation of our brands
>Participation in networking events
-Creation of Marketing tools for Altavis
>Website
>Communication documents
>Creation of new services concepts
Public Relations
>Contacts with journalists
>Contacts with influent bloggers
Maison Rive Gauche Shanghai
- Marketing Assistant
2012 - 2012In charge of the launching of the brand on the Chinese market and development of the sales.
Maison Rive Gauche is a brand of luxury French furniture already implanted under different names in 20 countries.
Marketing strategy:
- Strategic positioning and implementation :
>Market Research and analysis
>Benchmarking price / product / services on luxury furniture market
> Analysis of customers expectations
> Analysis of trends
- Creation of the marketing mix
>Creation of a price list for the 450 products of the portfolio
>Creation of graphic codes and brand image based on elegance glamour French lifestyle and modern twists on classic designs.
- Opening of the two first showrooms in Shanghai and Wuxi
>Product merchandising and display
>Creation of the sales tools (invoicing documents, product portfolio, color samples, price lists, product presentations)
Marketing communication :
- Creation of promotional support (posters, flyers, website, newsletter)
- Creation of advertisements content for magazines
- Photo shooting with Professional photograph
- Participation in interior design and furniture professional and networking events
- Public relations
>Publication of an article in Trends home China.
Brand Ambassador :
- Presentation of the brand to most of the international designs offices of Shanghai
- Negotiation of interior design contracts with important customers
- Negotiation of contracts with hotels and restaurants
- Presentation of the brand to investors for franchised store opening
> Sales of three new stores opened in Beijing and Hangzhou.
- Participation to the Shanghai international furniture fair
>Creation of the 150sqm booth with the construction team
>Creation of the sales and communication tools
>Presentation of the brand to international customers and domestic investors
Business Development:
- Elaboration of a furniture leasing service
- Sales of this service to expats real estates agencies
Montigny Furniture
- Stagiaire management qualité / suivit de production / communication
2011 - 2011En charge de la gestion des plannings de production
Optimisation des process
Contrôles qualité sur les produits
Management de la database technique
E-référencement
Création de documents commerciaux
Master 2 Commerce International IAE de Poitiers
- Etudiant
2011 - 2012Etudie entre autres matières:
-Négociation
-Logistique
-Procédures de douanes
-Financement international
-International Stratégie
-Chinois
Poitiers Junior Consulting
- Président
2010 - 2011-Management de l'association.
-Réalisation d'études:
Marketing:
Etudes de marchés
Etudes de faisabilité
Analyse de la communication
Copies stratégie
Management:
Communication interne
Analyse de la force de vente
- Organisation du Forum Entreprises de l'IAE de Poitiers. (thème réseaux sociaux sur internet et recrutement )
Anglophiles Academic - Londres
- Stagiaire Administratif
2010 - 2010- Gestion de taches quotidiennes administratives:
travail sur filemaker
mailing
publipostages
- relation commerciales au telephone
- étude marketing de veille concurrentielle
- travail avec des documents et une base de donnée en Anglais (complété d'un job dans un pub du mois de mai au mois d'aout)
Chronodrive.com
- Préparateur de commande
CROIX2008 - 2009Préparation des commandes des clients.
Organisation des rayons et optimisation du picking.
Responsabilité sous tutelle du rayon hygiène/santé.
CIC Banque CIO
- Auxiliaire de vacances
Paris2007 - 2007Chargé des opérations de gestion courante dans l'agence grand public.
Gestion de la caisse.
Opérations internationales.
Réorganisation du système de classement des dossiers clients.
