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Pierrick FAYOUX

POITIERS

En résumé

In charge of the Marketing Department of VGF China.

Mes compétences :
Gestion
Consulting
Marketing
Leadership
International
Management
Réseaux Sociaux
Commerce

Entreprises

  • VGF China LTD - Marketing Manager

    2013 - maintenant
  • Altavis Fine Wines - Marketing Coordinator

    Shanghai 2012 - 2013 In charge of the marketing department of the company. Several missions:

    Marketing Support to business development


    - Assist sales team in contract opening & improvement of turnover

    >Creation of special promotions
    >Creation of sales documents and communication support for the sales persons
    >Analysis of market trends and competitors drink list to adapt the offer to the market.


    -Assist customers in the development of their sales to increase the turnover of our products

    >Creation of drink list and drink list design
    >Staff Trainings
    >Promotional support (including flyers, posters, production of Kakemonos and OEM)



    Marketing communication


    -Improvement of the visibility of Altavis on the wine market

    >Organization of events (wine tasting, winemaker dinners)
    >Participation in professional fairs and representation of our brands
    >Participation in networking events


    -Creation of Marketing tools for Altavis

    >Website
    >Communication documents
    >Creation of new services concepts


    Public Relations

    >Contacts with journalists
    >Contacts with influent bloggers
  • Maison Rive Gauche Shanghai - Marketing Assistant

    2012 - 2012 In charge of the launching of the brand on the Chinese market and development of the sales.
    Maison Rive Gauche is a brand of luxury French furniture already implanted under different names in 20 countries.


    Marketing strategy:

    - Strategic positioning and implementation :
    >Market Research and analysis
    >Benchmarking price / product / services on luxury furniture market
    > Analysis of customers expectations
    > Analysis of trends

    - Creation of the marketing mix
    >Creation of a price list for the 450 products of the portfolio
    >Creation of graphic codes and brand image based on elegance glamour French lifestyle and modern twists on classic designs.

    - Opening of the two first showrooms in Shanghai and Wuxi
    >Product merchandising and display
    >Creation of the sales tools (invoicing documents, product portfolio, color samples, price lists, product presentations)


    Marketing communication :

    - Creation of promotional support (posters, flyers, website, newsletter)

    - Creation of advertisements content for magazines

    - Photo shooting with Professional photograph

    - Participation in interior design and furniture professional and networking events

    - Public relations
    >Publication of an article in Trends home China.

    Brand Ambassador :

    - Presentation of the brand to most of the international designs offices of Shanghai

    - Negotiation of interior design contracts with important customers

    - Negotiation of contracts with hotels and restaurants

    - Presentation of the brand to investors for franchised store opening
    > Sales of three new stores opened in Beijing and Hangzhou.

    - Participation to the Shanghai international furniture fair
    >Creation of the 150sqm booth with the construction team
    >Creation of the sales and communication tools
    >Presentation of the brand to international customers and domestic investors


    Business Development:

    - Elaboration of a furniture leasing service

    - Sales of this service to expats real estates agencies
  • Montigny Furniture - Stagiaire management qualité / suivit de production / communication

    2011 - 2011 En charge de la gestion des plannings de production
    Optimisation des process
    Contrôles qualité sur les produits
    Management de la database technique
    E-référencement
    Création de documents commerciaux
  • Master 2 Commerce International IAE de Poitiers - Etudiant

    2011 - 2012 Etudie entre autres matières:
    -Négociation
    -Logistique
    -Procédures de douanes
    -Financement international
    -International Stratégie
    -Chinois
  • Poitiers Junior Consulting - Président

    2010 - 2011 -Management de l'association.

    -Réalisation d'études:

    Marketing:
    Etudes de marchés
    Etudes de faisabilité
    Analyse de la communication
    Copies stratégie

    Management:
    Communication interne
    Analyse de la force de vente

    Finance:
    Analyse financière
    Comptabilité financière
    Comptabilité analytique
    Budgétisation

    - Relations commerciales

    - Suivit de la qualité des prestations

    - Mise en place de process

    - Organisation du Forum Entreprises de l'IAE de Poitiers. (thème réseaux sociaux sur internet et recrutement )
  • Anglophiles Academic - Londres - Stagiaire Administratif

    2010 - 2010 - Gestion de taches quotidiennes administratives:
    travail sur filemaker
    mailing
    publipostages

    - relation commerciales au telephone

    - étude marketing de veille concurrentielle

    - travail avec des documents et une base de donnée en Anglais (complété d'un job dans un pub du mois de mai au mois d'aout)
  • Chronodrive.com - Préparateur de commande

    CROIX 2008 - 2009 Préparation des commandes des clients.
    Organisation des rayons et optimisation du picking.
    Responsabilité sous tutelle du rayon hygiène/santé.
  • CIC Banque CIO - Auxiliaire de vacances

    Paris 2007 - 2007 Chargé des opérations de gestion courante dans l'agence grand public.
    Gestion de la caisse.
    Opérations internationales.
    Réorganisation du système de classement des dossiers clients.

Formations

  • Nanchang University (Nanchang, Jiangxi Province)

    Nanchang, Jiangxi Province 2012 - 2012 DU Passerelle Asie

    Chinois Mandarin - - Chinese culture
    - Mandarin
    - Chinese Law
  • IAE

    Poitiers 2010 - 2011
  • IAE

    Poitiers 2009 - 2012
  • Université Poitiers IAE Poitiers

    Poitiers 2009 - 2010 Licence de Sciences de Gestion

    Délégué de promotion
  • Université Tours Francois Rabelais

    Tours 2006 - 2009 DEUG de Sciences Economiques
  • Lycée Descartes (Tours)

    Tours 2003 - 2006 Economique et Sociale

    Délégué adjoint de classe en première ES

Réseau