Pierrick FAYOUX

En résumé

Entreprises

• VGF China LTD - Marketing Manager

  2013 - maintenant

• Altavis Fine Wines - Marketing Coordinator

  Shanghai 2012 - 2013 In charge of the marketing department of the company. Several missions:
  
  Marketing Support to business development
  
  
  - Assist sales team in contract opening & improvement of turnover
  
  >Creation of special promotions
  >Creation of sales documents and communication support for the sales persons
  >Analysis of market trends and competitors drink list to adapt the offer to the market.
  
  
  -Assist customers in the development of their sales to increase the turnover of our products
  
  >Creation of drink list and drink list design
  >Staff Trainings
  >Promotional support (including flyers, posters, production of Kakemonos and OEM)
  
  
  
  Marketing communication
  
  
  -Improvement of the visibility of Altavis on the wine market
  
  >Organization of events (wine tasting, winemaker dinners)
  >Participation in professional fairs and representation of our brands
  >Participation in networking events
  
  
  -Creation of Marketing tools for Altavis
  
  >Website
  >Communication documents
  >Creation of new services concepts
  
  
  Public Relations
  
  >Contacts with journalists
  >Contacts with influent bloggers
  

• Maison Rive Gauche Shanghai - Marketing Assistant

  2012 - 2012 In charge of the launching of the brand on the Chinese market and development of the sales.
  Maison Rive Gauche is a brand of luxury French furniture already implanted under different names in 20 countries.
  
  
  Marketing strategy:
  
  - Strategic positioning and implementation :
  >Market Research and analysis
  >Benchmarking price / product / services on luxury furniture market
  > Analysis of customers expectations
  > Analysis of trends
  
  - Creation of the marketing mix
  >Creation of a price list for the 450 products of the portfolio
  >Creation of graphic codes and brand image based on elegance glamour French lifestyle and modern twists on classic designs.
  
  - Opening of the two first showrooms in Shanghai and Wuxi
  >Product merchandising and display
  >Creation of the sales tools (invoicing documents, product portfolio, color samples, price lists, product presentations)
  
  
  Marketing communication :
  
  - Creation of promotional support (posters, flyers, website, newsletter)
  
  - Creation of advertisements content for magazines
  
  - Photo shooting with Professional photograph
  
  - Participation in interior design and furniture professional and networking events
  
  - Public relations
  >Publication of an article in Trends home China.
  
  Brand Ambassador :
  
  - Presentation of the brand to most of the international designs offices of Shanghai
  
  - Negotiation of interior design contracts with important customers
  
  - Negotiation of contracts with hotels and restaurants
  
  - Presentation of the brand to investors for franchised store opening
  > Sales of three new stores opened in Beijing and Hangzhou.
  
  - Participation to the Shanghai international furniture fair
  >Creation of the 150sqm booth with the construction team
  >Creation of the sales and communication tools
  >Presentation of the brand to international customers and domestic investors
  
  
  Business Development:
  
  - Elaboration of a furniture leasing service
  
  - Sales of this service to expats real estates agencies

• Montigny Furniture - Stagiaire management qualité / suivit de production / communication

  2011 - 2011 En charge de la gestion des plannings de production
  Optimisation des process
  Contrôles qualité sur les produits
  Management de la database technique
  E-référencement
  Création de documents commerciaux

• Master 2 Commerce International IAE de Poitiers - Etudiant

  2011 - 2012 Etudie entre autres matières:
  -Négociation
  -Logistique
  -Procédures de douanes
  -Financement international
  -International Stratégie
  -Chinois

• Poitiers Junior Consulting - Président

  2010 - 2011 -Management de l'association.
  
  -Réalisation d'études:
  
  Marketing:
  Etudes de marchés
  Etudes de faisabilité
  Analyse de la communication
  Copies stratégie
  
  Management:
  Communication interne
  Analyse de la force de vente
  
  Finance:
  Analyse financière
  Comptabilité financière
  Comptabilité analytique
  Budgétisation
  
  - Relations commerciales
  
  - Suivit de la qualité des prestations
  
  - Mise en place de process
  
  - Organisation du Forum Entreprises de l'IAE de Poitiers. (thème réseaux sociaux sur internet et recrutement )

• Anglophiles Academic - Londres - Stagiaire Administratif

  2010 - 2010 - Gestion de taches quotidiennes administratives:
  travail sur filemaker
  mailing
  publipostages
  
  - relation commerciales au telephone
  
  - étude marketing de veille concurrentielle
  
  - travail avec des documents et une base de donnée en Anglais (complété d'un job dans un pub du mois de mai au mois d'aout)

• Chronodrive.com - Préparateur de commande

  CROIX 2008 - 2009 Préparation des commandes des clients.
  Organisation des rayons et optimisation du picking.
  Responsabilité sous tutelle du rayon hygiène/santé.

• CIC Banque CIO - Auxiliaire de vacances

  Paris 2007 - 2007 Chargé des opérations de gestion courante dans l'agence grand public.
  Gestion de la caisse.
  Opérations internationales.
  Réorganisation du système de classement des dossiers clients.

Formations

• Nanchang University (Nanchang, Jiangxi Province)

  Nanchang, Jiangxi Province 2012 - 2012 DU Passerelle Asie
  
  Chinois Mandarin - - Chinese culture
  - Mandarin
  - Chinese Law

• IAE

  Poitiers 2010 - 2011

• IAE

  Poitiers 2009 - 2012

• Université Poitiers IAE Poitiers

  Poitiers 2009 - 2010 Licence de Sciences de Gestion
  
  Délégué de promotion

• Université Tours Francois Rabelais

  Tours 2006 - 2009 DEUG de Sciences Economiques

• Lycée Descartes (Tours)

  Tours 2003 - 2006 Economique et Sociale
  
  Délégué adjoint de classe en première ES

Réseau

• Aurélien DALLERIT

• Benjamin RAUTUREAU

• Chloé LE ROUX

• Elodie HERVOUET

• Eloïse RIGAULT

• Evelyne LANDE

• Marjorie PLANGE

• Pauline PAILLOUX

• Romain POMIER