En résumé

Founded KALEMA Consulting to provide services in Executive Business Coaching and Consulting, for Business Executives wanting to improve performance and effectiveness in face of existing business challenges in International mature and emerging markets International Executive, with a long track record of dynamic leadership in the Pharmaceutical Industry.

Extensive international experience in General Management, Sales and Marketing, in mature and emerging Markets across Europe, Middle East and North Africa.

+ 25 years of experience in a Fortune 50 global pharmaceutical Company ,developing business, sales potential, new opportunities, people and organization structures across a wide range of emerging and mature markets in Europe, Middle East and North Africa. Have lived and worked abroad in France, Greece, Lebanon, Algeria, Morocco, Tunisia, Turkey, South Africa, Pakistan, Egypt, Saudi Arabia, UAE, Cyprus, Malta.

A certified Business Coach assisting business executives in developing and enhancing their professional effectiveness and on the job performance to Improve skills in communication, leadership, strategy and teamwork ( Leadership development; Career transitions management; Retention of top staff; Management succession planning and success after promotion or new hires; all with the respect of Inte-Company HR processes . Work online, by phone, and in-person with clients based across Europe, Middle East and North Africa.

Double Education background, Business and Scientific (MBA; MSc. Masters in Medical Sciences).

Tri-lingual (English, French and Arabic)

Mes compétences :
Gestion de projet


  • MSD

  • KALEMA Consulting - Certified Business Coach Chief Consultant

    2008 - maintenant KALEMA Consulting focuses its activities in the Health Care and Life Sciences sectors in mature and emerging markets in Europe, Middle East and Africa

    KALEMA Consulting supports business leaders across:
    1) EXECUTIVE BUSINESS Coaching to maximize personal/ professional potential and support effectiveness,and leadership role
    2) MANAGEMENT Consulting to shift behaviors and attitudes and enhance the potential to address Strategic Management Issues.
    3) BUSINESS STRATEGY Consulting to assist in understanding market dynamics, identification of target customers and needs, planning out the industry entry strategy and support implementation.
    4) MARKETING Consulting to build up Marketing Expertise and enhance development of customer focused teams.
    5) TRAINING of Marketing & Sales Teams
    6) INTERIM MANAGEMENT Missions to implement and fast track critical projects to produce concrete results

    Reda is a SENIOR ASSOCIATE at MCE (Management Center Europe)

    - Executive Coaching of Business Unit Directors
    - Business Strategy Consulting to assess market entry dynamics of a Multinational into N.Africa
    -Sales Force Trainings of multinational corporations (effective selling skills, assertive communication, coaching and counselling)
    - Marketing Planning training program for product Managers and Marketing Managers
    - Professor at ESCP Europe (Paris): Marketing Specialised Masters in the Healthcare
    - Interim Management contracts offering Consulting Services that focused on:
    a) Liaising and bringing managerial and commercial expertise to North African and Middle East markets
    b) Marketing and planning commercial strategic support to promote products in MEA
    c) Strategic Consulting, including business plan & sales strategy development.
    d) Consulting and effecting country Integration plans of new acquisitions.
    e) Developing new business structures, drafting compliance policies and structuring commercial organisations.
  • Merck and Co - Marketing Director North Africa and Indian Ocean (France)

    2002 - 2008 Directed Marketing and Sales operations of a 50 M€ Business Unit in Algeria, Tunisia, Morocco, Malta and Indian Ocean. This included development and implementation of business plans for key identified opportunities and challenges, launch of new products, development of Marketing and Sales Teams and structures of multicultural backgrounds and disciplines. This was coupled with the establishment of strategic and commercial alliances with key partners/customers.
    . Hired, managed and developed Marketing Teams and structures of multicultural backgrounds and disciplines.
    • Launched 12 new products in diversified portfolios and new business franchises (Cardiovascular, Asthma, Osteoporosis, Antibiotics, Diabetes, Ophthalmic and Cervical Cancer).
    •Developed business plans for key identified opportunities and challenges in key emerging markets.
    •Reallocated resources effectively to new customers/new products.
    •Established strategic relationships with local partners (public sector/political decision makers)
    •Created strategic and commercial alliances with partners/customers.
  • Merck & Co - Country Sales Director- Indian Ocean

    2000 - 2002 Directed Sales operations and teams development to ensure successful operations. Results positioned our business as one of the top leading companies in growth and market share with leadership in the various therapeutical categories
  • Merck &Co - Associate Mktg.Director

    1996 - 1999 Worked with Management on developing and setting up new subsidiary Sales and Marketing Organization.
    • Created 1st Marketing Department in Africa .
    •Launched new products in key competitive therapeutical classes.
    •Managed regulatory team and planned submissions in Africa (3 Regulatory Affairs Managers). Obtained more than 6 New Products Registrations
  • MERCK & Co - Group, then Senior Regional Manager (New Products) - Middle East Africa

    Lyon 1989 - 1995 Markets covered: Saudi Arabia, Turkey, Egypt, Pakistan, South Africa, Middle East, and Africa.
    • Directed Regional Functional Groups to expedite new launches (13 Business Units in the region and 4 key new products launched).
    • Developed Marketing teams in the newly established Turkish and South Africa entities. Trained 12 Products Managers.
    • Established a new product launch model (a model adopted then for the Regional Markets).
    • Created and chaired a New Regional Products Committee (key players from over 10 countries) setting agendas and facilitating establishment of priorities and corresponding action plans.
  • MERCK & Co - Regional Product Manager - Near East ( Greece)

    Lyon 1986 - 1989 Extended experience beyond Middle East in Product Management (Turkey, Egypt, Pakistan).
    •Trained 100 Sales representatives to launch products in Gastrointestinal and ophthalmic classes.
  • MERCK& Co - Sales and Marketing positions ( Lebanon)

    1981 - 1985


  • American University Of Beirut (Beirut)

    Beirut 1975 - 1984 School of Arts and Sciences,

    School Of Business Administration
  • AUB - American University Of Beirut (Beirut)

    Beirut 1972 - 1982 Biology ; Microbiology , Business Administration

    Arts and Sciences


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