PARIS
Nomen’s brand research offer includes both quantitative and qualitative methods that help you evaluate the potential impact of your brand/products in target markets and among the target populations.
Quantitative Brand Research
Our market research specialists conduct quantitative research and compile statistics on how your brand is perceived among its target audiences and vis-à-vis your competitors. Armed with hard numbers, you can then shape a naming and branding strategy that is well-positioned to succeed.
Qualitative Brand Research
To assess the brand potential of new or existing product names, we conduct qualitative research using an exhaustive array of specific criteria—such as associations, differentiation and familiarity. We not only uncover what target audiences feel about your brand name, but also why they feel that way.
Mes compétences :
Branding
Communication
Création
Etudes de satisfaction
Études marketing
Identité de marque
Marketing
Naming
Plateforme de marque
Surveys
Test
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