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Romain ADDE

Rueil Malmaison

En résumé

It really is an exciting time to be a marketer.

Marketing Manager of the Telvent Transportation and Environment business units, I am responsible for generating sales-ready leads and developing marketing programs that impact the pipeline and bottom line.

Revenue-focused professional, I understand lead life cycle management, from attracting and scoring prospects, lead nurturing, to passing high-quality, sales-ready opportunities to Sales for follow-up. With extensive experience in international B2B markets, I am fluent in English, French and Spanish.

Specialties: B2B Marketing, Online Marketing, Lead Generation, Inbound Marketing, Social Media marketing, SEO, SEM, Email Marketing, Mobile Marketing, Online Advertising, Content Marketing

Mes compétences :
Francés
Internacional
Marketing
Marketing social
Marketing web
Social marketing
Web
Web-marketing
Webmarketing

Entreprises

  • Schneider Electric - Marketing Manager

    Rueil Malmaison 2012 - maintenant Recommend, develop and execute all in & outbound Marketing programs in support of company’s demand generation efforts for Telvent's online services launch in Europe; Develop and manage campaign calendars, determine campaign mix, and measure and track campaign success via CRM; Collaborate with Sales to determine necessary inbound lead numbers to meet Sales and Revenue objectives; Determine, recommend and administer variety of outbound and inbound programs including:

    - Content marketing that generates leads and build trust among customers and prospects
    - Web marketing & blogging for driving traffic, leads and sales
    - Email marketing and nurturing campaign to engage leads throughout the buying cycle
    - Online & offline advertising for brand awareness and lead gen
    - Event marketing: Telvent Webinar Series, virtual events, int’l tradeshows & conferences
    - Public relations: PR firm management to achieve frequent and positive media coverage
    - Social media

  • Telvent - Responsable Marketing

    2003 - 2012 • Définition, gestion et contrôle de la stratégie marketing et communication
    • Préparation et suivi du budget annuel de 500K€
    • Pilotage et optimisation des actions de développement commercial
    • Responsable de la communication institutionnelle et relations médias
    • Organisation des évènements: salons, conférenceset portes ouvertes

    > En 6 ans, consolidation du département et encadrement de 3 personnes

  • Brisach - Country Manager Espagne/Portugal

    2001 - 2003 • En charge de la gestion commerciale d'un réseau de 22 distributeurs (portefeuille de 4M€)
    • Adaptation du marketing-mix aux spécificités du marché ibérique
    • Suivi de l'encours client (réduction de 24% en 2 ans)

    > En 2 ans, augmentation de 28% du CA et implantation d'un distributeur exclusif à San Sebastian

Formations

  • ESIC Business & Marketing School (Ecole Sup. De Commerce Bilbao) (Bilbao)

    Bilbao 2009 - 2010 Marketing

    http://www.esic.es

  • Université Nantes (Saint Nazaire)

    Saint Nazaire 2005 - 2007 Finances Internationales

    + Activité professionnelle a 1/2 temps

  • Shenandoah University, USA (Winchester)

    Winchester 1999 - 1999 Business Management

    http://www.su.edu

  • Ecole Atlantique De Commerce

    Nantes 1997 - 2001 Commerce & Marketing International

    Réalisation d'une année sandwich en entreprise au Mexique entre la 2e et 3e année.

    http://www.ecoleatlantique.com

Réseau

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