Menu

Sabine BALLANGER

Asnières-sur-Seine

En résumé

Currently Global Trade marketing manager Dolce&Gabbana fragrances at Procter & Gamble, I have been working in the Fragrance & Beauty industry since 8 years. I have acquired a wide experience at both headquarter and subsidiary levels. I have diversified my capabilities and trained my agility, moving from Chanel, family run business, to Procter & Gamble, multinational group.

Mes compétences :
Trade marketing
Merchandising

Entreprises

  • PROCTER & GAMBLE - Global Trade marketing manager Dolce&Gabbana fragrances

    Asnières-sur-Seine 2011 - maintenant • Lead the global Go to market strategy per initiative, which includes: retailer differentiation, temporary and permanent in store visibility, promotion, advocacy
    • Provide commercial inputs and local affiliates / retailers feedbacks to the Global marketing teams at every stage of the design of new initiative
    • Enable the global rollout of each Dolce&Gabbana fragrance initiative in line with business expectations and in store visibility targets
    • Deploy for each Dolce&Gabbana fragrance initiative a complete toolbox to all local affiliates, which includes: in store and promotion guidelines, concept sales and sales folder
    • Contribute to the commercial collaboration with the licensors, Dolce&Gabbana fashion house

  • CHANEL - Merchandising Manager

    Neuilly-sur-Seine 2007 - 2011 • Delivering merchandising strategic plans to maximize the visibility of the brand and to insure impactful launches on the permanent materials
    • Defining merchandising budgets evaluating key objectives to achieve
    • Negotiating the permanent visibility of Chanel fragrances, skincare and make-up products in the key account stores: linear shares vs. competitors, implementation of in-shelves permanent materials, optimal positions for our makeup panels
    • Close collaboration with the Creative Department to generate new permanent materials, such as new Chanel make-up panels
    • Implementation and update of all permanent materials

    Major achievements:
    • Significant increase of the permanent visibility of Chanel fragrances and skincare products in each key account since 2007
    • Successful national implementation of the new make-up testerstand in 2009 = 1 350 stores equipped in 8 weeks

  • PARFUMS CHRISTIAN DIOR - Trade marketing and merchandising

    2006 - 2006 2006 – 6 months
    Position: Product manager
    Team: Managing an assistant and a graduate
    Budget: 11 M€ in 2006

    • In charge of developing the Fragrances strategic plan, forecasting Fragrances annual turnover, defining Fragrances promotional budget, including testers, samples, gifts, SPM…
    • Elaboration of detailed monthly analysis of the Fragrances sell-in / sell-out turnover
    • Ongoing market analysis: tracking competitors’ launches and new trends of the Fragrances market
    • Developing and running sales pitch for each new product


    2006 – 6 months
    Position: Merchandising manager
    Team: Managing an assistant
    Budget: 1.5 M€ in 2006
    Key Account: Sephora + a flagship, Galeries Lafayette Haussmann

    • Maximizing the permanent visibility of the brand and insuring impactful launches: animations in Sephora stores each month and podiums in Galeries Lafayette Haussmann
    • Managing the visibility of the brand in Sephora stores via trade marketing plan and permanent implementations
    • Regional Merchandising responsibilities (west of France): giving the agreement of the brand distribution for each new store, merchandising support for the sales force

Formations

Réseau

Annuaire des membres :