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Saina* ATTAOUI*

LONDON

En résumé

Mes compétences :
Luxe
Marketing
fashion
Merchandising
Vente
Management
Mode
Communication
Events
Team Manager
Travel retail
Brand activation
Product launch
Exhibition
Experiential
Duty free
Drinks market
Beauty and cosmetics
Luxury jewellery

Entreprises

  • L'Atelier Five - Managing director

    2015 - maintenant
    We design, build and deliver engaging bespoke retail experience ...

    L'atelier five was born from our desire to make a difference. We are a small friendly team dedicated to excellence, we have fun, we are passionate!
    We are a team with diverse skills and perspectives coming together to create extraordinary things.
    With more than 35 years experience together, Our team consists of a group of award winning designers, artists, projects manager and technical staff.

    We are based in the UK with a large international client base: Our client portfolio includes international luxury Houses, innovative lifestyle brands, and also advertising and media agencies. We provide creative and technical solutions to your brief.
    Branding, Social & Experiential activations - Graphics & Advertising visuals - VM & windows -Packaging identity - Retail interiors - Events & Exhibitions - Concessions & Pop Ups - POS - Travel retail
  • L'Atelier Five - Managing director

    2015 - maintenant
    We design, build and deliver engaging bespoke retail experience ...

    L'atelier five was born from our desire to make a difference. We are a small friendly team dedicated to excellence, we have fun, we are passionate!
    We are a team with diverse skills and perspectives coming together to create extraordinary things.
    With more than 35 years experience together, Our team consists of a group of award winning designers, artists, projects manager and technical staff.

    We are based in the UK with a large international client base: Our client portfolio includes international luxury Houses, innovative lifestyle brands, and also advertising and media agencies. We provide creative and technical solutions to your brief.
    Branding, Social & Experiential activations - Graphics & Advertising visuals - VM & windows -Packaging identity - Retail interiors - Events & Exhibitions - Concessions & Pop Ups - POS - Travel retail
  • Millington Associates - Head of International and Travel Retail

    London 2012 - 2015 Portfolio: O2, Baccarat, Campari, Cartier, Chopard, Givenchy, Guerlain, Gucci, Harrods, Hermes international, Imperial Tobacco, Isabel Marant, Lacoste, La Prairie, L’Oreal Luxe Louis Vuitton, Moet & Hennessy, Nestle, Philip Morris, Victoria Secret, Selfridges, William Grant (to name a few).
    • Project management of design, build and installation for bespoke and global roll out:
    Retail windows, POS, pop ups, exhibition/ events, marketing/ VM strategy plan, new opening, interior, promotion, experiential and digital
    o Travel retail market: Promotions, brand activation, POS, marketing campaigns, new product launch, HPP, marketing package, digital, consumer journey and GWP
    • Management of key clients and projects, providing first class service to our clients as well as delivering quality and innovative solutions.
  • So Jalouse - Fashion agent- Wholesale showroom

    2011 - 2012 Multi Label Showroom.
    There are not many multi label showrooms in London’s vibrant fashion palette. We at So Jalouse are prude to promote introduce and showcase new designers to the UK. We at So Jalouse are willing to take a risk on labels we believe in.
    We appeal to luxury retailers that like the avant-garde as well as the classic sophisticated retailer, whose attitude to buying leads them to take a calculated risk.
    London being the capital of fashion should always lead by example and not play it safe with only established names. We all know times are not easy at the moment.
    We at So Jalouse believe in the brand and the concept of the designers we showcase we are enthusiastic about their designs as well as seeing the designers as visionaries in the field that they specialise in.
    We realise that for brands to have longevity in the fashion world today we need to pay attention to the environment and social standing of the companies we work with.
    So, looking forward to hearing from you...
  • Misaki - International Retail Marketing Manager

    2009 - 2011 International Retail and Merchandising Manager
    Misaki is a leading Luxury jewellery and watches brand in travel retail, airlines and domestic markets in
    over 70 countries worldwide.
    ° Coach and train the team on sales techniques, customer service and procedures within the business
    ° Further development of branding/marketing, merchandising and communication strategy
    ° Merchandising budget
    ° Co-ordination of brand-look at POS and all public appearances
    ° Responsible of international tradeshow as TFWA Cannes, Singapore, Orlando, Basel world...
    ° Responsible of all new merchanding design, concept store and visual materials, catalogues, advertising...
    Excellent communication skills and be the key link between stores and head Office
    • Have the ability to plan and organize effectively
    • Development of the retail management team through support and guidance and regular branch visits, maximizing brand image and team development and training.
  • Les Néreïdes - Retail Area Manager

    2006 - 2009 March 2006 – January 2009 “LES NEREIDES” London, United Kingdom
    Retail Area Manager / General Stores Manager
    Les Nereides is a high fashion retail costume jewellery operation Head quartered in Paris with major city
    locations throughout Europe, United states and Asia.
    ° Delivering the sales strategy, staff training and the daily running the shop floor.(Team of 24 people)
    ° Responsible of 3 POS and 4 shopping center corner. (Total Turnover $930 000/year without wholesale
    client) .
    ° Responsible for United kingdom/United state and e part of Asia agent. Report directly to the CEO in Paris.
    ° Co-ordination of all activities with respect to commercial terms, contracts, sales support, promotions for
    existing clients and development prospects
    ° Acquisition of new accounts, client relationship, negotiation, correspondence, sales training (with partners
    as, Selfridges,Peter Jones, John Lewis, Harvey Nichols; Top shop and others.
  • Island Sky - Sale and Marketing Manager

    2004 - 2006 2004 – 2006 ISLAND SKY Monaco (France)
    Sales and Marketing Manager (field sales role to marketing)
    A start up international bottled water sales and Distribution firm based in a new emerging market
    ° Selected to develop and launch complete sales and marketing program.
    ° Recruited and trained a field sales team of 24 people.
    ° Recruited and established comprehensive distributor network throughout Southern France.

Formations

  • Finaillon/Sofinco (Nice)

    Nice 2001 - 2002 Finance

    Consumer credit

    Finalion shcool is actually in Montpelier (34 Hérault)They are Expert in Consumer Credit
    I attend the courses in Nice for 1 year due to the economic situation it was important for me to Manage and understand this field
  • Ecole Supérieure De Commerce

    Nice St Isidore 1999 - 2001 Business develloppment

    BTEC Higher National Diploma
    sales and Marketing,
    BTS force de vente (equivalent
    to
    a 2 years professional degree in
    Business develloppment)+ 1 year specialised in European Businesss

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