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Samuel BUCKET

Boulogne-Billancourt

En résumé

As a board member of Renault Austria and leading a team of 20 persons, I am in charge of the definition and the execution of the marketing strategy for the Renault and Dacia brands ( portfolio strategy, customer targeting, image positioning, product ranges, pricing and sales promotions/ incentives, implementation of ATL, BTL, online and CRM communications campaigns, setting of sales objectives and organisation of local supply chain).

Mes compétences :
Vente
Encadrement
Management
Réseau
Automobile
Développement commercial
Marketing

Entreprises

  • Renault - Marketing Director Austria

    Boulogne-Billancourt 2014 - maintenant Responsible for both Renault and Dacia Brands
    Member of the Executive Board
    Team Management : 20 people

  • Renault Austria / Renault Switzerland - Brand Director DACIA

    2013 - 2014 Steering of the Brand Development in both countries

  • Renault Austria - Brand Director DACIA

    2012 - 2013 In charge of the Brand Development based on 5 major strategic levers : Volumes/profitability, Aftersales/Services, Quality/Customer satisfaction, Brand awareness, Dealer network brand and business development.

  • Renault Austria / Sales Direction - Team Manager Dealer Network

    2010 - 2011 100 Car Dealers
    Team Management : 4 people.

  • Renault Austria / Aftersales Direction - Head of Quality, Methods and Customer Relationship Dpt.

    2008 - 2010 Team Management : 10 people.

  • Renault Austria / Sales Direction - Area Fleet Manager

    2006 - 2008 Middle and East Area of the austrian dealer network (about 100 points of distribution).

  • Renault Austria / Marketing Direction - Head of the marketing coordination department

    2002 - 2006 Team Management : 2 people
    As right hand of the Marketing Director, responsible for Budgets, Business plans, commercial incentives and transversal marketing activities

  • Renault - Area Manager Sales & Marketing

    Boulogne-Billancourt 2000 - 2002 At Headquarter level within the European marketing and sales Direction, in charge of supervising following countries : UK, Belgium, Netherlands, Poland, Czech Republic, the Baltic States.

  • Renault Germany / Marketing Direction -  Senior Brand Manager

    1998 - 2000

  • Renault Germany / Marketing Direction - Product Manager

    1996 - 1998 Product Manager Junior

Formations

Réseau

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