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Smruti SHANBHAG

VERSAILLES

En résumé

Over 11 years of global experience in the fields of data driven decision making, consumer insights, strategic pricing, software design & development, project management and leadership.

Key highlights include:

Development of strategic pricing solutions for clients at the corporate level, or individual unit/store level to protect customer footfall, while maximising average check - including strategies to enable clients to implement changes in taxes (VAT/Sugar tax/ Fat tax) whilst retaining customers & Gross Profit in a given macroeconomic context

Development of data driven business insights on growth driver strategies, new product launches, cannibalization, premium products and customer value perception, while taking into account impact of external factors (competition, economy – consumer confidence, unemployment, GDP, retail footfall etc) on consumer buying behaviour

With an experience across every phase of the software development lifecycle, formed a “link” between business and IT - translating business requirements into IT product features

Mes compétences :
IT Consulting
Pricing
Leadership
Études marketing
CPG/ FMCG
Business Consulting
Marketing stratégique
Sales
Analyse des besoins
Gestion de projet
Restauration
Sales Force
Analyse de données
Stratégie
Consumer Insight

Entreprises

  • Affinnova Inc. - Director, Strategic Account Development

    2014 - maintenant Affinnova is a high-growth services and software company that enables innovative organizations to drive better ideas to market faster.

    Unlike conventional market research, our patented survival-of-the-fittest approach has the capacity to explore extremely large idea spaces by applying evolutionary search algorithms to product and marketing innovation.

    Global Fortune 500 companies -- including Procter & Gamble, Unilever, Nestlé, The Coca-Cola Company, Pfizer, Johnson & Johnson and Reckitt Benckiser -- depend on Affinnova to deliver accelerated launch timing and higher success rates.

    For more information, please visit www.affinnova.com.

  • Revenue Management Solutions - Consultant

    Paris 2009 - 2014 • Demand based pricing strategies, using econometric modeling & data analysis for several EU markets
    • Analytical projects on new product introduction, menu rationalization , price gap optimization (across products), effective promotions, cannibalization impact and premium pricing
    • Analytical studies using transaction level data to identify key consumer insights - product bundling & association, average check thresholds, children purchases

  • SAP - Market Research Associate

    Paris 2008 - 2008 Performed market research and devised promotional, branding and communication strategies for the global expansion of the SAP Ecosystem

  • VMware Inc. - Market Intelligence Associate

    GRENOBLE 2008 - 2008 • Analyzed internal sales data (customer, reseller & distributor), primary research results and syndicated industry research reports
    • Pioneered the process of Statistical Analysis of the market

  • Infosys Technologies Ltd. - Customer Requirements Analyst

    2002 - 2007 • Led a team of 6 business analysts and formed a link between business and IT – Gathered customer requirements, developed business requirement specs and ensured their smooth translation into product features
    • Received the “Award of Accomplishment” for invaluable contribution to the business unit to reach the USD 100 Million milestone
    • Received the “Most Valuable Player Award” for displaying innovation and consumer focus at product development in online education publishing

Formations

  • HEC

    Paris 2007 - 2009 MBA

    GPA: 3.9/4 ; Research: “Sales Force transformation to sell value-added solutions in B2B organizations”

  • Gogte Institute Of Technology (Belgaum)

    Belgaum 1998 - 2002 Bachelor of Engg, Computer Science

    GPA: 86%

Réseau

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