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BOULOGNE BILLANCOURT

En résumé

Mes compétences :
Adwords
Affiliation
Analytics
Internet
Marketing
Omniture
Online
online marketing
Ppc
Référencement
Référencement web
SEM
Seo
SEO SEM
Statistiques
Web
Web analytics

Entreprises

  • Sephora - Responsable analytics ecommerce

    BOULOGNE BILLANCOURT 2010 - maintenant

  • Dailymotion - Marketing Manager

    Paris 2007 - 2010 KPIs definition
    Dashboard creation, update and analysis (Site-centric, user-centric and In-house database sources)
    Users and members’ behaviour and experience understanding (engagement, conversion, contribution and expectations)
    Ad hoc analysis on user experience to improve consumer consumption and members’ engagement
    Develop and analyse A/B testings
    Recommendations to improve the product

  • Expedia inc. - Marketing Executive

    PARIS 2005 - 2007 Gestion des comptes de référencement payant (SEM) pour les pays émergeant d’EMEA
    Gestion des programmes d’affiliation néerlandais et français hotels.com et Expedia.nl
    Assistance à la gestion des agences de communication on-line (France et Pays-Bas)
    Production et analyse de rapports de performance statistiques ad hoc, hebdomadaires et mensuels
    E-newsletters EMEA (Rapports, analyses, merchandising, coordination, production HTML)
    Mise en place et utilisation des solutions DoubleCLick (DART search/DFA etc…)
    Gestion du prévisionnel des dépenses

  • Champagne Laurent-Perrier - Chef de projet junior

    Tours-sur-Marne 2004 - 2005 Project management at Champagne Laurent-Perrier – part time job

    Ensure the harmonization and convergence of Laurent-Perrier Champagne’s website and its subsidiaries in the world according to the new brand image

  • Air France UK/IE - E-Commerce assistant

    2003 - 2004 E-Commerce statistics for the UK & Ireland:
    Sales results, customer behaviour, traffic & affiliation monthly reports.
    Ad hoc studies: sales forecast, benchmark studies …

    Management of the UK and Irish affiliation programmes:
    Communication, recruitment, management of online creative work …

    Dealing with Online Campaigns' partners (Google, Cheapflights, Kelkoo…)
    Assisting with the management of the Online Advertising campaigns

    Update of the UK and Irish websites observing the brand guidelines

    Web planning for the UK & Irish websites

    Maintenance of mini sites for corporate customers

    Dealing with other departments and headquarters on content & website developments.

Formations

Pas de formation renseignée

Réseau

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