Socheata PEN

En résumé

Entreprises

• Sephora - Responsable analytics ecommerce

  BOULOGNE BILLANCOURT 2010 - maintenant

• Dailymotion - Marketing Manager

  Paris 2007 - 2010 KPIs definition
  Dashboard creation, update and analysis (Site-centric, user-centric and In-house database sources)
  Users and members’ behaviour and experience understanding (engagement, conversion, contribution and expectations)
  Ad hoc analysis on user experience to improve consumer consumption and members’ engagement
  Develop and analyse A/B testings
  Recommendations to improve the product

• Expedia inc. - Marketing Executive

  PARIS 2005 - 2007 Gestion des comptes de référencement payant (SEM) pour les pays émergeant d’EMEA
  Gestion des programmes d’affiliation néerlandais et français hotels.com et Expedia.nl
  Assistance à la gestion des agences de communication on-line (France et Pays-Bas)
  Production et analyse de rapports de performance statistiques ad hoc, hebdomadaires et mensuels
  E-newsletters EMEA (Rapports, analyses, merchandising, coordination, production HTML)
  Mise en place et utilisation des solutions DoubleCLick (DART search/DFA etc…)
  Gestion du prévisionnel des dépenses

• Champagne Laurent-Perrier - Chef de projet junior

  Tours-sur-Marne 2004 - 2005 Project management at Champagne Laurent-Perrier – part time job
  
  Ensure the harmonization and convergence of Laurent-Perrier Champagne’s website and its subsidiaries in the world according to the new brand image

• Air France UK/IE - E-Commerce assistant

  2003 - 2004 E-Commerce statistics for the UK & Ireland:
  Sales results, customer behaviour, traffic & affiliation monthly reports.
  Ad hoc studies: sales forecast, benchmark studies …
  
  Management of the UK and Irish affiliation programmes:
  Communication, recruitment, management of online creative work …
  
  Dealing with Online Campaigns' partners (Google, Cheapflights, Kelkoo…)
  Assisting with the management of the Online Advertising campaigns
  
  Update of the UK and Irish websites observing the brand guidelines
  
  Web planning for the UK & Irish websites
  
  Maintenance of mini sites for corporate customers
  
  Dealing with other departments and headquarters on content & website developments.

Formations

Réseau

• Adeline THIRION

• Céline ESQUENET

• Janice SPINDLER

• Karine DERVOIR

• Marie-Laure MASSUE

• Matthieu GOUOT

• Pierre PALLIÈRE

• Sarah PETIT-PIGEARD (KAZI-TANI)

• Yuliya SOBAKAR