Sofia MICHEL

En résumé

Entreprises

• Hyatt Hotels & Resorts - Global Sales Director

  2014 - maintenant Provide total account management for our french global accounts (CAC 40).
  Our diverse global portfolio has over 500 hotels in 46 countries.
  
  - International Key Account Management (Corporate and MICE)
  - Representation on all major MICE and corporate industry events: IMEX, EIBTM...
  - Planning Fam Trips and sales calls to source new business opportunities and foster existing relations
  - Liaise with Sales teams within all Hyatt properties all over the world
  - Management of the Paris GSO team (3 pax)
  - Management and construction of the Paris GSO Budget

• Hyatt Regency Paris Etoile - International Sales Manager

  paris 2013 - 2014 Support in constructing the Sales & Marketing Plan 2014
  Construction of the budget plan 2014
  
  French market:
  - Prospection and business development of french MICE agencies
  - Business development of the catering Lafayette Receptions
  - Negotiation and contracting of Tour Series and FIT contract with wholesalers
  - Business development of consumer goods segments (MICE and Corporate contract)
  
  UK and US Markets:
  - Prospection and Business development of key accounts MICE, Leisure and Corporate.
  - Representation of the hotels during international fairs (IMEX, EIBTM...) and organization of international sales calls (UK, US, Europe)

• Concorde Hotels & Resorts - Key Account Manager

  Paris La Défense 2012 - 2013 KEY ACCOUNT MANAGER – CONCORDE Group (25 hotels worldwide)
  
  • Responsible for the production and business development of 13 Key Accounts in France. (3 segments: Advertising agencies, Consumer goods and IT)
  • Analysis of the competition set and implementation of a Key Account Strategy.
  • Cooperation with the director of Sales and Marketing of all the Concorde Hotels when following up on generated leads.
  
  EXTERNAL SALES EXECUTIVE MICE & LEISURE – Hotel Concorde La Fayette
  
  MICE (Meeting, Incentive, Conference, Events) Market
  • Prospection and business development of french and international accounts (over 4000m2 conference rooms space, 950 rooms, Bar La Vue on the 34th floor)
  • Representation of the hotel during international fairs (EIBTM, IMEX...) and international sales mission (US, Europe...)
  • Collaboration with internal teams within the hotel, revenue managers and the CONCORDE internal sales teams (MIS) when following up on generated leads.
  • Business development of the Lafayette Receptions (catering) within the hotel and the Palais des Congrès de Paris.
  • Participation in the construction of the sales and marketing plan 2013.
  • Business development of the LUTETIA.
  
  LEISURE Market
  • Negotiation and contracting of the Tour Series within the hotel with wholesalers and tour operators.
  • Negotiation and creation of the FIT Contract 2013 within the Concorde La Fayette.
  • Key referent within the hotel for the Leisure Market: site inspection, presence in guides, strategic positioning...

• New England Business Partners - International Business Developer

  2011 - 2012 • Development and prospection of key accounts
  • Offered personalized and business oriented services to ensure profitable presence on foreign markets

• L'Oréal Division Luxe - GIORGIO ARMANI - Chef de Produit junior (Stage de fin d'études)

  2011 - 2011 • Contributed in constructing 2012-2013 Marketing Plans: Perfums franchise Acqua Di Gio/ Acqua Di Gioia
  • Participated in the construction of Marketing Books: contributed in writing product concepts, determining price positioning, conducted creative research
  • Coordination of the internal departments (laboratories, technical, legal, olfaction) and external teams (designers, photographers, suppliers) to implement product development projects

  • Collaborated with Merchandising, Animations, Training and PR teams to construct product launch plans

  • Monitored the development of packaging mock-ups and artworks: briefed creative agencies and suppliers
  • Analyzed and interpreted international market data (launch results, panels) in order to indentify market opportunities
  • Researched fashion and product design trends in order to identify creative opportunities

  • Managed market requests on a daily basis

• Chambre franco-americaine de commerce, chapitre Nouvelle-Angleterre - Chef de projet - developpement commercial, relations partenaires

  2010 - 2010 • Developed partnerships with government agencies, non-profits organizations and business partners
  • Build strategic relationships with small and major overseas companies to ensure a high quality pipeline of investments
  • Create a strong joined-up approach across the French and American networks.
  • Fed back perceptions of american business environment to french diplomats and the wider network.
  • Participated in the business development and marketing committees of the Chamber of commerce
  • Organized, budgeted and promoted the annual fundraiser event “Taste Of Alsace 2010"
  • Sales and Organization of services in partnership with 4* hotels (networking events, conferences...)

• ARTE - Direction de la production - Coordinatrice de projet, Festivals artistiques

  2009 - 2009 - Coordination du festival du film de Venise et du festival de théâtre d'Avignon.

• Junior Entreprise Association - EM Strasbourg - Manager de projet

  2008 - 2009 - Management d'une équipe de 6 personnes.
  
  - Définition des besoins avec les clients, approche de fidélisation.
  
  - Création et suivi des analyses de marché, développement des recommendations et présentation des résultats aux clients.
  
  - Aide aux entrepreneurs à développer et implanter les stratégies marketing suggérées.

• FIAT - Financial services London - Assistante commerciale, relations clients

  2008 - 2008 - Participation à la préparation et au recouvrement des factures clients.

• L'Oréal Division Luxe - Animatrice

  PARIS 2007 - 2009 - Animation de l'offre produit - Affaire parfums Armani/ Viktor & Rolf/ Diesel
  
  - Implantation des stratégies de communication specifiques des marques (podiums) dans les points de vente (Galeries Lafayettes, Sephora, Marrionaud)
  
  - Promotion des produits en lancement et sensibilisation des equipes locales aux caractéristiques de vente (+ 29%)

• Credit Mutuel - Chef de projet, communication commerciale du marché des jeunes (0-25 ans)

  Strasbourg 2006 - 2007 - Organisation d'un événement commercial (20 000 participants) et création d'une stratégie de buzz marketing en ligne;
  
  - Analyse marketing du marché des jeunes. Tendances et recommandations présentées à la direction pour l'implantation locales de stratégies spécifiques.

Formations

• Boston College (Boston)

  Boston 2009 - 2010 MBA Program (Exchange Student)

• EM Strasbourg

  Strasbourg 2008 - 2011 Master Grande Ecole - Marketing Stratégique et Opérationnel

• Anglia Ruskin University (Cambridge)

  Cambridge 2007 - 2008 International Management

• IUT De Strasbourg

  Strasbourg 2005 - 2007 Negociation commerciale

Réseau

• Audrey ROSICHINI

• Camille HOUGNON

• Delphin PIERRON

• Emmanuel DE SAINT LEGER

• Grégoire LANSSADE

• Hamid BOUCHAKRI

• Jonathan SIMON

• Jovan ILIC

• Mounira PICHORI

• Vincent MICHEL