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Solène MULLIEZ (PAPAVOINE)

LILLE

En résumé

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Entreprises

  • Albaross Global Solutions

    maintenant
  • Divine

    maintenant
  • SAD Marketing - Marketing Consultant

    Villeneuve d'Ascq 2015 - maintenant Click to edit position descriptionSAD is a marketing consulting agency that has been working with leading brands in the retail and food industry for over 20 years, in France and worldwide.

    7 areas of expertise:
    - Food retailers
    - Specialist retailers -all sectors
    - Shopping malls
    - Restaurants
    - Manufacturers
    - Local governments
    - Advertising agencies
  • Centdegres - Business Developer & Marketing Consultant

    2013 - 2014
  • Albatross Global Solutions - Key Account Department Manager - China

    Clichy 2011 - 2013 Albatross Global Solutions is a market research provider dedicated to improve premium and luxury brands’ business performance.
    Our core values have shaped the culture and defined the character of our company, guiding how we behave and make decisions: Service-Orientation, Talent Attraction, Respect, Integrity, and Teamwork.
    We strive to improve our clients' business performance by creating long-term relationships and focusing on excellence of execution.

    Albatross is organized around 3 divisions :
    - Albatross Store Performance : sales improvement and mystery shopping programs
    - Albatross Consumer Insight : qualitative and quantitative market research

    With over 100 full time employees throughout 12 countries in Asia, Europe and the US, we have gained a solid expertise and reputation in assisting premium and luxury brands to develop their Service Quality and Market Insights.

    Please visit us at www.albatrossasia.com for more details.
  • Divine Agency - Office manager & Business Development manager

    2009 - 2011 In charge of developing and managing Divine Agency office in Hong Kong. (360° communication agency) www.divine-agency.com


    Business development & management:
    • Incorporation of the branch in HK / development of business plans / financial statements
    • Creation and development of Divine Agency office
    • Management of a 5-people team

    Marketing & Project management:
    • Planning and implementing the commercial, marketing and PR activities
    • Approaching potential clients through various channels and developp a clients and prospects database
    • Account manager for multicultural clients portfolio (leading clients meetings, pitching for new businesses, drafting of contracts, dealing with all aspects of a communication campaign, purchase order and billing).
    • Liaison among client’s marketing service, internal services

    Clients: Groupama, Van Cleef&Arpels, BrandLoyaly, Samsonite, The Luxury Club, Carrefour, BluInc Media ...
  • L'Oréal - Product Manager assistant - Kérastase

    PARIS 2008 - maintenant • Management of trade-marketing actions / developing marketing resources for franchises / working closely with design agencies (briefs).
    • Management of a loyalty program called “Experience K” / organizing regular marketing operations in POS / improving brand visibility
    • Analysis and synthesis of sales performances (monthly sales reporting to the board)
    • Setting-up quantitative and qualitative studies
  • Brazilian Opportunities - Marketing & Communication assistant

    2006 - maintenant • Branding: definition of brand positionning (story-telling, logo, packaging)
    • PR: promotion of the brand to bloggers and journalists
    • Socially Responsible company Finalist at SIFE World Cup in Toronto
  • Oclam - Brand & Product Manager

    2006 - 2007 • Brand manager for a range of OTC products
    • Distribution in pharmacies
    • Product manager: price policy, packaging development, PR, on-line marketing campaign, organization of press conference, product trainings to sales-force and distributors.
    • Creation and launching of all consumer and retail promotions, co-promotions, corporate sponsorships and advertising efforts.
  • SIFE ESSEC www.sife.org - Vice-President

    2005 - 2007 SIFE represents the premier international business and higher education network with programs in 39 countries. www.sife.org

    • Our model: Connecting generations of leaders to create a better world through the positive power of business.
    • Our impact: Improving lives, strengthening communities and developing socially responsible business leaders.

    Vice- President of SIFE ESSEC team
    • Two-time national winner of SIFE competition twice in 2005/2007.
    • Two-time finalist at the worldwide competition in Toronto (3rd out of 47 countries) and in New York.

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