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Louvre Hotels Group
- Head of PR and External Communications
LA DEFENSE
2015 - maintenant
Louvre Hotels Group is a top 10 player in the global hotel industry, with over 1,100 hotels for a total capacity of more than 95,000 guest rooms in 48 countries. It operates a complete portfolio of 6 brands ranging from 1 to 5 stars: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. Louvre Hotels Group is owned by Jin Jiang International Holding Co. Ltd., one of China’s leading travel and tourism conglomerates.
I am responsible for delivering effective multi-platform communications and enhancing the Group’s corporate profile.
• Lead the strategy for all external communications, ensuring cohesion in terms of brand and content globally
• Provide the CEO and the leadership team with effective communications support to use at events and public and private speaking engagements
• Develop and deliver a dynamic, proactive global PR global strategy
• Respond to media and key stakeholder enquiries
• Handle crisis communications
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Lafarge
- Group Sustainable Development Communications Manager
Paris
2014 - 2015
A world leader in building materials, Lafarge employs 63,000 people in 61 countries, and posted sales of €12.8 billion in 2014. As a top-ranking player in its Cement, Aggregates and Concrete businesses, it contributes to building better cities around the world.
Designed and delivered a communications strategy for the Group's sustainable development department including the production of the 2014 Sustainability Report (G4-certified), development of cross-media campaigns for key SD topics and events, and preparation towards COP21 Paris Climate Conference.
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Baker Hughes
- Communications Manager - Europe Africa Russia Caspian
LONS
2014 - 2014
Develop and deliver a communications strategy for the EARC region and its geomarkets, including:
▪ internal comms: employee communications, internal magazine, leadership presentations and meetings, Intranet
▪ external comms: advertising, tradeshows, tech days, corporate literature, press releases, CSR report, website, social media
▪ branding: monitor brand and support countries, produce and art direct photo & video shoots
▪ manage team and budget
EARC Region: $3,850 million revenue; 70 countries; 10,500 employees
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Baker Hughes
- Marketing Communications Manager - Africa
LONS
2009 - 2014
Built the communications department for Africa after the company reorganized from a product-focused to a geo-focused organization and created the Africa region in 2009.
Defined the Africa Region communications strategy based on geomarkets and product lines' needs for internal and external implementation.
▪ Internal Communications
Management of content for internal publications (success stories, Intranet, etc)
Production of the quarterly internal magazine (Chief Editor, design, article writing, copy editing)
Support Region HR and HS&E departments with their communications' needs
▪ External Communications
Responsible for Africa Region content on company's website
Management of regional events and tradeshows, including content, message and assistance with venue selection
Management of regional advertising
Production of press releases
Pilot Africa Region CSR Report
Management of geomarkets/ countries/ region brochures & case histories
Video and photo production when needed
Management of regional technical publications and trade journal articles
▪ Corporate Branding
Led corporate rebranding: facilities, vehicles and equipment, marketing material, etc.
Monitor brand compliance and provide tools to employees across the region
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Sperian Protection
- Marketing & Communications Coordinator EMEA
Lyon
2006 - 2006
Managed marketing and communications for the Fall Protection product line in EMEA.
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Sperian Protection
- Corporate Communications Manager
Lyon
2006 - 2009
Sperian Protection (formerly Bacou-Dalloz) now part of Honeywell Group
Business Supplies and Equipment industry
Responsible for daily management and implementation of corporate communications projects: financial, internal and external communications
▪ Intranet and Internet sites' webmaster + article writing
▪ Creation of communications tools (flyers, posters, web pages, etc)
▪ Follow up and production of Finance literature: Annual Report, Interim Report (production), etc.
▪ Editorial coordinator of the internal magazine (5 languages)
▪ Event management: Annual General Meeting, financial analysts meetings, internal management meetings, CEO road shows, etc.
▪ Photo shoots management for corporate image library (on-site organization, stylization, etc.)
Highlights:
▪ Corporate Rebranding. Participation in the rebranding committee, worldwide implementation of the new identity internally and externally (graphic standards, promotion tools, videos, assist employees to apply new standards)
▪ New company website. SME for corporate website development
▪ Internal communications team leader within Group H1N1 pandemic preparedness committee
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Alcan Inc
- Projects co-ordinator, Corporate Communications
2004 - 2005
Based at the global HQ in Canada, managed corporate donations & sponsorship:selection, communications and development of projects.
Creation and management of the corporate online store for giveaways and other corporate branded items.
