En résumé

►Seeking new international challenges.

Passion for innovation, Out of the box thinker, Customer experience
Entrepreneurial spirit, “can DO” attitude, Problem solver,
ROI & Final client oriented.


My name is Stéphane Demicheli, I believe in a company that encourages innovation and out of the box ideas, a company which focuses on its customers rather than its product and last but not least, a company which sets budgets through ROI.

From my technical background, I designed a versatile marketing profile with an online specialization.

Because I am naturally enthusiastic, fearless, flexible, confident and tenacious, I challenged myself in different environments such as the Food Industry, Finance, Associations and Web Agencies. Those experiences brought me the skills necessary to approach different markets with different problematics. Trustworthy, Honest and positive my colleagues were always a source of knowledge, from which I learnt a lot.

I prioritize “Ping pong” - Use Human Engagement and Dialog to Drive Preference and Loyalty, instead of “Archery”- Use Targeting and Interruption to Convince.

I'm always determined and focused on getting a different product from competition rather than a better one.

I’m always seeking new challenges. Connect with me!

➡ sdemich [at] gmail [dot] com
➡ +4074 840 8880
★SPECIAL OFFER: FREE Idea out of the Box*
*Waiting for your brief

Mes compétences :
Adobe Photoshop
Gestion de projet


  • BRD - Groupe Société Générale - Marketing Innovation Manager

    2015 - maintenant
  • BRD - Groupe Société Générale - Customer Experience Manage►CRM ◆ Journey Online/Offline★

    2014 - 2015 Sum of all customer experiences: awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.
    • Switched from product centric to customer centric
    • Optimized of customer's journey
    • Increased of acquisition & retention
  • BRD - Groupe Société Générale - Project Manager ►Operational Marketing Online/Offline★

    2012 - 2014 Project manager of redesigning institutional website (
    Consultant of a new Internet & Mobile banking for retail (needs approach)
    Definition of a long-term online strategy
    Centralizing status of all transversal marketing projects
    Developed marketing materials and commercial campaigns in line with the new Brand Platform
    Definition and implementation of work processes and management tools
  • Digital Keys - Digital Project Manager ►Acquisition ◆ Retention ◆ Monetization★

    2009 - 2011 Developed e-marketing strategy for our customers.
    Developed the eCommerce, with deals, coupons, cross selling, similar products and transaction funnel.
    Implemented e-marketing levers with a test-and-learn approach.
    Defined KPIs and optimizating various channels.
    • Competitive analysis and positioning
    • Generating targeted traffic, SEO, SEA, SMO, emailing, CRM / PRM, gamification, co-reg and affiliate
    • Performance analysis and development of R.O.I
  • Association Française des Fundraisers - Webmaster ►Website ◆ CRM ◆ Events ◆ Multimedia★

    2008 - 2009 Managed online communication and participated in the implementation of annual events.
    • Project Management : Redesigned website, Streamlined databases via a CRM
    • Multimedia communication : e-mailings, banner ads, video editing, posters, brochures
    • e-Marketing : Redefined targets, benchmarking, SWOT, behavioral study of Internet users
    • Events : Supervised volunteers, welcoming participants and speakers, seminar logistics (+ 300 people)
    • Webmaster : Updating the site, creating new pages
  • GYMA Groupe - Computer Technician ►Network Administrator ◆ Hotline★

    2004 - 2007 Administered of 300 computers and 10 servers for 3 years : Assembly Machine, Hotline and project management.
    • Routing, VPN, Firewall, Antispam, LotusDomino Server, Active Directory, Terminal Server
    • Implemented project of backup software BrightStor ARCserve Backup servers


  • SupCareer Business School - Groupe INSEEC (Paris)

    Paris 2009 - 2011 Master degree
  • University At Marne-La-Vallée

    Marne La Vallee 2008 - 2009 Bachelor
  • University At Avignon

    Avignon 2005 - 2007 2-year university degree in IT
  • Lycée Alphonse Benoit (L'Isle Sur La Sorgue)

    L'Isle Sur La Sorgue 2001 - 2004 French Baccalaureate

    (equivalent to High school diploma / British A-levels)


Annuaire des membres :