Stephane LANOUX

En résumé

Entreprises

• SLC Stephane Lanoux Consulting - Freelance Consultant, International Marketing & Business Development -

  2016 - maintenant Freelance consulting and field support services for international Large Entreprise, SME, incubators/startups and NGOs:
  • Marketing strategy optimization and field campaigns implementation in EMEA for Large Enterprise and SME. B2B and B2C expertise for IT and Telco industries.
  • Business development and marketing expertise for incubators and startups. Support on strategy, business plans, marketing, GTM and fundraising
  • Project and team management, marketing & communication campaigns, fundraising optimization for NGOs

• BlackBerry - Regional Marketing Director, MEA

  2014 - 2016 Head of Africa marketing operations and team. Territory extended to Middle East & Africa starting June 2015. Key responsibilities and achievements:
  • Directly contributed to protect two of the most successful BlackBerry regions from a revenue contribution perspective by defining strategic initiatives and team guidance. Roll-out of successful marketing strategies and go-to-market campaigns covering the hardware and software portfolio into consumer and enterprise segments
  • In charge of the whole regional marketing budget. Managed and provided guidance for a regional marketing team of up to 8 marketing people into 5 countries
  • Achievements: reached quarterly revenue forecasts for the two regions through measurable campaigns ROI, revising channel structure and streamlining operations

• BlackBerry - Senior Manager, ME Marketing

  2010 - 2014 Located in Dubai for 3.5 years and responsible for the regional marketing operations with a focus on KSA then UAE. Key responsibilities and achievements:
  • Directly contributed to the strong BlackBerry penetration in KSA and UAE (over 15% of the population and between 10 and 30% of market share) through a complete mix of customer retention and acquisition campaigns.
  • In charge of the KSA and then UAE country marketing budget and managed a team of 2 marketing people and outsourced field marketing force and suppliers.

• BlackBerry - International Business Development, Marketing Manager

  2007 - 2010
  Responsible for the company international footprint extension through the Alcatel Lucent distribution marketing operations management. Key responsibilities and achievements:
  • Supported the company business development strategy through an indirect business model into 22 countries in EMEA and APAC. Launched and supported the business development of 18 carriers and 2 distributors.
  • Top EMEA marketing performer with QoQ sustained business growth of 40 up to 80%.

• EMC - EMEA Marketing Manager - EMC Insignia

  Bezons 2005 - 2007 EMC Corporation is the world leader in products, services, and solutions for information management and storage. Responsible for the whole EMEA marketing mix for EMC Insignia hardware and software product lines designed for the SMB markets. Key responsibilities and achievements:
  • Member of EMC SMB division (150+ people WW) in charge of EMEA marketing: 30% of WW revenue.
  • Active member part of EMC SMB strategy and the EMC Insignia WW product line launch in February 2006.
  • EMC SMB EMEA lead for marketing GTM strategy, campaigns and budget. Leaded a V-team of 10+ people.

• Adaptec - SEMEA Channel Marketing Manager

  VAUREAL 2002 - 2005 Adaptec, leading storage vendor, acquired by PMC Sierra in 2010. Responsible for the marketing activities with distributors, channel and strategic partners for all Adaptec portfolios in the Benelux and Southern Europe. Key responsibilities and achievements:
  • Member of the division in charge of Southern Europe: 40% of EMEA turnover.
  • Press relations management for Southern Europe, guest speaker and represented Adaptec within SNIA organization
  • Launched the Adaptec Platinum Partner Program for SIs in Europe: 30+ partners recruited in less than 12 months.

• Mediapps - International Marketing Manager

  2000 - 2002 Mediapps: French $50M startup (acquired by Everteam in 2005) specialized in Enterprise Portals. Key responsibilities and achievements:
  • Member of the International Business Unit that achieved 45% of total company turnover compared to 15% in 1999.
  • Directly supported the international development of the company with an expansion rate of 1 country per month and 3 subsidiaries setup during the first year.
  • Creation of Mediapps’ Business Partner Program. Recruitment of 40+ international partners in 12 months.
  • Selection and support of press agencies and guest speaker at international events.

• SyVision - Business Partner

  1998 - 2000
  SyVision: International Consulting Company created end of 1997 and owned at 40%. Focus on high tech, medical and business development in Europe and Japan.
  • Profitable from the outset. 20%-compound growth. Focus on IT and Japan.
  • International IT consulting (Microsoft EMEA, Chateau On Line or World Media Live) and business development advisor to the Japanese External Trade Organization (JETRO), to French investors and to Tanaka Kikinzoku (precious metals manufacturing).

• Microsoft France / Microsoft EMEA - Marketing Manager

  1994 - 1997 Contributed to Microsoft's online (Internet / MSN) and the SMB indirect strategy development and implementation in EMEA. Key responsibilities:
  • MCSP (Microsoft Certified Solution Provider) V2 program launch. Recruitment and support of 5.000+ partners.
  • Structured Sales Cycle roll-out in 12 subsidiaries across Europe. Massive lead generation through seminar program and internal CRM tool. Leads automatically funneled to Microsoft partners.
  • Initiative owner to enable European subsidiaries to proactively use/localize the Web information published on Microsoft.com through “Webzines”.
  • Anti-piracy methodology development with Arthur Andersen in France to increase the SMB awareness of licensing rights and obligations.
  • Launch of the first Corporate web site of Microsoft France.

Formations

• Institut Supérieur De Gestion

  Paris 1992 - 1995 Masters
  
  French "Grande Ecole de Commerce". Masters in Marketing.

Réseau

• Alessandra TINAZZI

• Claudine CHIFFAUDEL

• Nicolas BEGIN

• Noureddine LAAREJ

• Olivier PORTIER

• Patrice POULET

• Rodolphe SAINT-MARTIN

• Sabine SELLAM

• Stéphane LANDIER

• Zineb ' AMRANI