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Stephanie BURGER-PRIN

TOURS

En résumé

Background : scientific (Ingenieur agronome/ Master degree in agronomy) and commercial (Master degree in international trade)

Specialties: Key Account management, Strategic and operational marketing incl.market research, Business development, International coordination, Communication

Sectors : pharmacy (Analytical development, Bioanalysis, Clinical trials early phase -human, Preclinical veterinary studies, Regulatory Affairs), agro-chemicals

Entreprises

  • Eurofins Group - Strategic account, marketing & innovation director

    2019 - maintenant
  • Cebiphar - Directrice marketing et commerciale

    Tours 2012 - 2019 Marketing and commercial management for the 3 activities of Cebiphar : laboratory (analytical development, stability studies, quality control, Life cycle management), veterinary studies, regulatory affairs.

    Marketing & communication:
    - annual action plans
    - new visual identity and logo
    - creation and update of communication tools
    - implementation and management of the company's website and social network
    - management of the CRM database and mailings
    - PR : media, clusters, etc.
    - responsible for advertising campaigns
    - writing of press articles
    - competitive and market intelligence.

    Commercial : business development (implementation of partnerships in France & Europe, promotion of new services), key account management, prospection, RFP management, pricing policy, commercial negociation, international congresses, legal aspects (NDA and Master agreements).
  • Eurofins Scientific - Client Relationship Manager

    Nantes 2010 - 2011 I was in charge of the coordination with the Indian CRO Synchron Research Services and the sales of the package : Clinic in India + bioanalysis in France towards the pharma and generic industry.
  • Synexel Research International - Business Development Manager

    2008 - 2010 • Implementation of a marketing and commercial strategy based on the synergy between India (clinical CRO) and France (bioanalytical CRO)
    • Prospection towards generic and R&D pharmaceutical companies, in Europe and India. Business travels to visit prospects on site and international congresses
    • RFP management, coordination with clinical services in India, set-up and follow-up of commercial proposals (bioequivalence studies or bioanalysis only)
    • Market intelligence aiming at directing internal R&D, and anticipating new services
    • Development of public and private networks (partnering CROs, scientific experts)
    • Implementation of the new visual identity, website, communication media
  • IMS Health - Marketing consultant

    PUTEAUX 2003 - 2004 - Setting up marketing plans for the launch of 2 new international services
    - Setting up and conducting qualitative in-depth interviews with key players of the health sector in Indonesia and India – for the annual publication ‘IMS Market Prognosis Asia’.
  • IMS Health - International Key Account Director

    PUTEAUX 2000 - 2004 - Sales of services (databases, publications, consulting), analysis and presentation of international markets.
    - Agreements with companies’ HQs and coordination with IMS subsidiaries.
    - Ensuring loyalty of existing clients – pharma and cosmetics companies – and prospecting new clients.
  • IMS Health - European Key Account Manager

    PUTEAUX 2000 - 2002 - Implementing a European partnership with a key account: Johnson & Johnson.
    - Managing databases, analysing key indicators, J&J intranet.
    - On site cooperation and consulting: 1 day / week.
  • ASK Business Marketing Intelligence - International project manager

    1996 - 2000 Agricultural market research– Europe/Asia
    Identification of needs, project and budget definition, methodology design, coordination of suppliers and/or fieldwork, follow-up, analysis, client presentation and recommendations.
    Key accounts: Cyanamid - Novartis - Pioneer - Monsanto
  • Novartis - Trainee

    RUEIL MALMAISON 1994 - 1995 Identify new market opportunities for cereal fungicides outside Europe : focus on India and China

Formations

Réseau