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Stéphanie MURAZ

Paris

En résumé

Mes compétences :
Luxury
Luxury Marketing
Marketing

Entreprises

  • Christian Dior - International Product Manager

    Paris 2013 - maintenant
  • Guerlain - Product Manager - Terracotta

    Levallois-Perret 2012 - 2013
  • Guerlain - Merchandising & POSM Development Manager (Skincare & Fragrance)

    Levallois-Perret 2012 - 2012 ->Constructed 2012 – 2013 International Merchandising Plans: Fragrance, Skincare & Institutional
    -Put together merchandising strategies to support innovation launches in collaboraton with a designer :
    -Designed POS material and monitored development projects with internal teams (designers, technical teams)
    -Constructed staging guidelines including point of sale design and product display strategies
    -Guided export makets in the implementation and adaptation of the in-store activations
    -Monitored specific POSM development projects for export markets
    -Participated in the construction of the new visual identity to be implemented in 2013: collaborated with merchadising team to create 4 major institutional display units.
  • Lancôme - L'Oréal Groupe - International Product Manager Assistant Lancôme Complexion & Collections

    2011 - 2011 -Contributed in monitoring product developments and launches: Complexion and Make-up Collections
    -Analysed and interpreted international market data (launch results, panels) in order to indentify market opportunites
    -Researched fashion and product design trends in order to identify creative opportunities
    -Collaborated with internal (laboratories, technical, legal teams)and external teams (designers, photographers, suppliers) to implement product development projects:
    -Monitored the deveopment of packaging mock-ups and artworks: briefed creative agencies and suppliers
    -Participated in the construction of Marketing Books destined to markets
    -Managed market requests on a daily basis
  • Moët & Chandon - Group LVMH - International Brand Manager Assistant Moët & Chandon

    2010 - 2010 -Contributed in constructing activation plans: Moët Imperial, Rosé Imperial, Grand Vintage
    -Monitored and ensured the progress of packaging and POSM developments
    -Collaborated with internal ( technical, legal teams)and external teams (designers, photographers, suppliers) to implement product development projects
    -Participated in designing merchandising tools
    -Constructed Best Practice models to guide markets in the successful implementation of activation plans
  • Piper-Heidsieck & Charles Heidsieck - Group Rémy Cointreau - Assistant Communications Project Manager

    2009 - 2009 ->Launches: Piper-Heidsieck Le Rituel par Christian Louboutin et Charles Heidsieck Blanc des Millénaires 1995 par Riedel
    -Participated in the development of POS designed for PR partners: monitored agencies
    -Developed press kits
    -Developed and implemented a buzz marketing plan
    -Organized and participated in launch events (internal, PR)
    -Managed orders and market requests
    -Budget monitoring

    ->Regular based communication activities
    -Participated in the design / renewal of material and tools for international markets: monitored
    -Developed a communication plan for ISO 22 00 certificationOrganized and monitored international events

Formations

Réseau