Mes compétences :
Luxury
Luxury Marketing
Marketing
Entreprises
Christian Dior
- International Product Manager
Paris2013 - maintenant
Guerlain
- Product Manager - Terracotta
Levallois-Perret 2012 - 2013
Guerlain
- Merchandising & POSM Development Manager (Skincare & Fragrance)
Levallois-Perret 2012 - 2012->Constructed 2012 – 2013 International Merchandising Plans: Fragrance, Skincare & Institutional
-Put together merchandising strategies to support innovation launches in collaboraton with a designer :
-Designed POS material and monitored development projects with internal teams (designers, technical teams)
-Constructed staging guidelines including point of sale design and product display strategies
-Guided export makets in the implementation and adaptation of the in-store activations
-Monitored specific POSM development projects for export markets
-Participated in the construction of the new visual identity to be implemented in 2013: collaborated with merchadising team to create 4 major institutional display units.
Lancôme - L'Oréal Groupe
- International Product Manager Assistant Lancôme Complexion & Collections
2011 - 2011-Contributed in monitoring product developments and launches: Complexion and Make-up Collections
-Analysed and interpreted international market data (launch results, panels) in order to indentify market opportunites
-Researched fashion and product design trends in order to identify creative opportunities
-Collaborated with internal (laboratories, technical, legal teams)and external teams (designers, photographers, suppliers) to implement product development projects:
-Monitored the deveopment of packaging mock-ups and artworks: briefed creative agencies and suppliers
-Participated in the construction of Marketing Books destined to markets
-Managed market requests on a daily basis
Moët & Chandon - Group LVMH
- International Brand Manager Assistant Moët & Chandon
2010 - 2010-Contributed in constructing activation plans: Moët Imperial, Rosé Imperial, Grand Vintage
-Monitored and ensured the progress of packaging and POSM developments
-Collaborated with internal ( technical, legal teams)and external teams (designers, photographers, suppliers) to implement product development projects
-Participated in designing merchandising tools
-Constructed Best Practice models to guide markets in the successful implementation of activation plans
Piper-Heidsieck & Charles Heidsieck - Group Rémy Cointreau
- Assistant Communications Project Manager
2009 - 2009->Launches: Piper-Heidsieck Le Rituel par Christian Louboutin et Charles Heidsieck Blanc des Millénaires 1995 par Riedel
-Participated in the development of POS designed for PR partners: monitored agencies
-Developed press kits
-Developed and implemented a buzz marketing plan
-Organized and participated in launch events (internal, PR)
-Managed orders and market requests
-Budget monitoring
->Regular based communication activities
-Participated in the design / renewal of material and tools for international markets: monitored
-Developed a communication plan for ISO 22 00 certificationOrganized and monitored international events
