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LVMH Parfums et cosmetiques based in geneva
- Director Development New Brands
2011 - 2014
New Make Up brand
Nude skincare brand integration and relaunch
Entrepreunarial project, Founders Bryan Meehan and Ali Hewson
Work on Brandplatform, new pack and formulas development, new imagery and film, relaunch pack including PR and communication, retail strategy and implementation (US/UK)
Team management and coordination (operational team in London , development team in Paris 30 people , founder in SF)
Board meeting reporting
www.sephora.com
/ www.spacenk.com
- Nude skincare
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Christian Dior and LVMH Group based in geneva
- Strategic project Director
2007 - 2011
Reporting CEO Parfums Christian Dior and LVMH Group managing Director
Major projects :
China market : analysis of market and consumer data, media usage and trends.
Strategic guidelines and recommendations for Guerlain and PCD.
Sephora Distribution/Retail : study of the ``shopping experience'' among the different distribution channels (selective cosmetic market), new directions for stores evolution.
Sephora Private label MU and skincare: brand identity, strategic platform, marketing mix development , retail : in store merchandising, animation, training.
Parfums Christian Dior : Innovation, Skincare positioning and strategic guidelines
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PARFUMS CHRISTIAN DIOR
- Make up business unit director
2005 - 2007
hierarchical management of a central marketing team
Member of the executive comitee
Weekly business review to Mr. Arnault
Main accountabilities
- P&L responsibility ;
- Strategy definition and execution, 3Y plan implementation ;
- markets coordination ;
- Marketing and communication : product, merchandising, packaging, advertising and PR events, training programs responsibility and development ;
- coordination with fashion branch
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Parfums Christian Dior
- Directeur marketing international MU
Paris
2003 - 2007
key achievments :
12% average growth 2003/2007 (turnover growth from 296 M EUR to 440 M EUR )
9% profit average growth
25% of TO dedicated to new initiatives
New strategy with franchises (Dior Addict, Dior Rouge, Diorskin, Backstage)
Growing appeal of Dior Makeup: new merchandising concept, repackaging of the whole range, new communication concept and layout
Relaunch of Rouge Dior iconic lipstick with Monica Bellucci endorsement
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Parfums Christian Dior
- Chef de groupe
Paris
2000 - 2003
Key achievements and major product launches
Diorskin concept and range creation (Diorskin Airflash)
Couture synergies development : Backstage range (Diorshow mascara, ``star products'' )
Categories profitability improvement, ranges rationalization
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Malibu and Smirnoff
- Senior operational product manager
2000 - 2000
French market, Mass and CHR distribution channels
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CHRISTIAN DIOR COUTURE
- Senior Product manager
Paris
1996 - 1999
Scope : Women Beachwear, Underwear, Hosiery and Baby Dior (licensing activities)
Main accountabilities and transformation projects
- Brief to designers, collection plan definition and implementation ;
- Product development follow up and manufacturing process validation ;
- Budget establishment and follow up ;
- Image controlling and sales tools development, PR, events and exhibition organization ;
- Licensing activities rationalization and centralization
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CHANTELLE
- Product manager , International marketing department
Cachan
1994 - 1996
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CHANTELLE French Market
- Junior operational product manager
1993 - 1994
Main accountabilities
Product development, POS material development for all markets, POS budget responsability
Underwear exhibition implementation for France, sale tools development, commercial meeting organisation and implementation
