Steven MARTIN

En résumé

Entreprises

• Convergent Dental - VP of Marketing

  2014 - maintenant Lead marketing department for early-stage dental device company bringing computer-aided preparation dental laser (enamel and soft tissue cutting) to dentistry. Responsible for strategic and tactical product direction as well as developing and executing strategies centered on growing the business and go-to-market activities.
  * Devised, defined and implemented KOL program for peer to peer marketing
  * Devised, defined and implemented practice marketing program for Solea dentists
  * Developed portfolio of sales tools including clinical videos, testimonials and ROI calculator to support sale efforts
  * Improved lead acquisition by expanding strategy to include direct marketing and social media.
  * Coordinated upstream ideation with Engineering/R&D to expand product functionality and life-cycle planning.

• Dentsply GAC Inc - Director of Marketing, Europe

  2011 - 2014 Establish strategic direction and tactical implementation for Dentsply GAC portfolio of products into direct and indirect European sales organizations. Contributed to global upstream marketing from ideation and commercialization to obsolescence.
  Recruitment and development of marketing team to achieve aggressive business objectives and profitability goals. Responsible for overall budgeting, product launches, pricing and portfolio segmentation.
  * Developed marketing plans/strategies focusing on achieving sales goals and increasing profitability within budget.
  * Commercialized new offerings (eClips Lingual, Ideal Smile Aligner) forecast to deliver $1.5M of incremental revenue in 36 months with new portfolio introduction
  * Implemented sales loyalty program retaining key customer base.
  * Upstream marketing with global R&D to define user requirements, conducting VOC workshops and design validation.
  * Recruited new KOLs and re-established critical key opinion leader relationships at European level
  * Developed, executed, and maintained effective product launch plans and schedules across all eight EU subsidiaries.

• Coloplast A/S - Director of Global Marketing

  2006 - 2010 DIRECTEUR COMMERCIAL MONDIAL de l’Unité d’Urologie
  Gérer le centre de profits et la stratégie générale du portefeuille produits
  Diriger l’équipe gestionnaire de marques par le développement d’un portefeuille de produits et la planification de leur cycle de vie
  Diriger l’intégration d’activité à l’intérieur de la division des ventes de Coloplast (Europe, Japon, Etats-Unis)
  Développer les affaires dans le marché Japonais avec une croissance de 1% supérieure aux prévisions
  
  * Chair of Business Area Team with Global Marketing, R&D and Regulatory to provide coordination across business unit
  * Led marketing and product development for core urology product lines focusing on BPH and Stone treatment.
  * Directed portfolio optimization from Mentor Corp. into Coloplast sales divisions (Europe, Japan, US)
  * Led integration and training of acquired business into Coloplast addressing cultural and integration challenges
  * Expanded urology range sales 12% with training and expansion within five additional EU sales organizations
  * Led price optimization project which resulted in YOY ASP increase of 4%
  * Head of portfolio optimization project from Mentor acquisition (3500 SKU portfolio with 40% reduction)
  * Built new department and solidified acquired business with product pipeline and global launches
  * Personnel manager for team of seven direct reports in matrix organization
  * Directed brand managers through portfolio product development and life-cycle planning
  * Managed new branding integration for complete acquired portfolio IFU's, labels and packaging (50+ families)

• Coloplast A/S - Global Brand Manager

  2004 - 2006 DIRECTEUR MONDIAL de marques pour les soins de continence
  Procéder au développement stratégique du portefeuille de produits
  Procéder à l’optimisation de la ligne de produits acquise et à l’exécution de la stratégie du portefeuille mondial de produits
  Générer de la croissance dans le chiffre d’affaire de l’unité et de sa profitabilité, croissance de la part de marché de 4% au-dessus des prévisions
  Gérer les agences de communications inter marques afin de créer des plateformes communes et de communication
  Représenter Coloplast à Eucomed et organiser le lobbying à Bruxelles
  
  * Led portfolio optimization strategy for acquired product lines (Urology and Continence Care)
  * Grew top-line revenue and profitability for core portfolio, outperformed expectations on market share growth by 2%
  * Represented Coloplast urology through participation in EU reimbursement lobbying to Eucomed.

Formations

• INSEAD

  Fontainebleau 2010 - 2010 The International Marketing Programme provides cutting-edge insights into the strategic elements of the marketing process and helps participants rise to today’s biggest challenges, including social media.

• Mary Washington College (Fredericksburg Va)

  Fredericksburg Va 1986 - 1991 B.A.
  
  Architectural Preservation

Réseau

• Cherif HEOUAINE

• Cyril GUERRERO

• Florent GERAULT

• Isor RES

• Nathalie SANSON

• Patrick GRANGE

• Renaud MOLLIÈRE

• Stéphanie PARADOT

• Victor CHARLES