Mes compétences :
Anglais
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Business
Business analyste
Conseil
Français
Industrie pharmaceutique
SFE
Entreprises
Astrazeneca Brussels, Belgium
- Business analyst
maintenantWorking within SFE senior project management team on internal consulting missions (AZ European markets):
• Physician segmentation & targeting quality assessment analyses (Spain, Belgium)
• SFE projects implementation & impact assessment (Austria & Switzerland)
• Enhanced Territory Management guidelines & managed training session
• Deployment of electronic detail aids: study of impact on selling model & assessment of market & people readiness for pilot countries
AstraZeneca
- Business analyst hospital care Oncology
Rueil-Malmaison maintenant• Product prelaunch & launch: as part of the product’s launch team, gave valuable market insights to
better understand patient journey & medical management to enhance brand strategy (multidimensional
rep based qualification - data monitoring analyses)
• Activity benchmark: lead initiative to enhance targeting strategy & refine resource allocation
• Sales force reorganization: lead AZ’s oncology sales forces reorganization in view of a product launch
launch (portfolio analyses, sales force sizing models, managed external provider, structure readiness)
• Covered all SFE business needs for Oncology brands (Brest & Prostate Cancer)
AstraZeneca
- Market Research Manager
Rueil-Malmaison 2012 - maintenanto Responsible for product Budget & product MR plan
o In charge of primary & secondary market research analyses (internal/external Agencies)
o Sales & market forcasts
o Key market research contact within product’s Senior Core Teams
AstraZeneca France
- Project Manager & Specialty care SFE
St Jean d’Avelanne2010 - 2012• Cross-functional taskforce leader on BRILINTA® product pre-launch (Sales & targeting)
• SFE business partner: in charge of driving improvements & consistency of all SFE activities over business cycles (5 major brands in Cardiology/Diabetes/Respiratory/Gastroenterology)
• BI Project manager: accountable for the initiative & deployment of “ITOPS NAVI” a performance monitoring tool across three sales forces (Approx 150 Reps, 17 Sales Managers)