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Susan MORSE-CHASSIER

PARIS

En résumé

Mes compétences :
Online marketing
E-commerce
Direct marketing
Marketing strategy
CRM

Entreprises

  • Lands' End - Marketing Manager France

    2009 - 2011 Revenue: $2B. The US multi-channel market-leader of casual ready-to-wear apparel. B-to-C and B-to-B channels.
    • Responsible for launch of France multi-channel business, development of online and offline marketing strategy, catalog and e-Commerce, and building France team.
  • LEXMARK - EMEA Marcom Manager

    Suresnes 2008 - 2009 Paris, France. Revenue: $5B. Lexmark is a leader in printing and imaging solutions. Global B-to-B and B-to-C channels.
    (CDD)
    • Co-led Agency briefing, selection and defined integrated campaign and market segments;
    • Developed online and offline communications to channel, segments and international corporate decision-makers and influencers; internal communications including monthly newsletter;
    • Developed EMEA segmentation, integrated lead generation and management tactics.
    • Performed analysis and identified paths to ROI performance improvements;
    Result: Led development and execution of EMEA integrated campaign in less than 2 months.
    Led positioning and messaging of EMEA Services platform with key stakeholders.
  • INSEAD - Marketing Consultant, Executive Education

    Fontainebleau 2005 - 2007 Fontainebleau, France. Revenue: $70M. Employees: 100.
    INSEAD is one of the world's leading top-tier business schools. Global B-to-B and B-to-C channels.
    (CDD)
    • Led development of market segmentation, positioning, value proposition, multi-channel marketing strategies, targeted messaging and communications to international corporate decision-makers, influencers and executives worldwide (B-to-B and B-to-C);
    • Led workshops with key stakeholders to determine market research scope, develop insights, positioning, marketing strategy and targeted messaging localized regionally;
    • Developed management reports, marketing dashboards, conducted ROI analyses and identified key accounts and decision processes.
    Result: Reengineered direct marketing, led data-driven targeting strategies for retention, re-acquisition and acquisition; Participated in implementation of new integrated marketing database and CRM systems (PeopleSoft).
  • LEGO Direct Marketing, Inc. - Brand Manager

    2001 - 2003 Connecticut, USA. Revenue: $65M. Employees: 100.
    Affiliate for global direct consumer sales (B-to-C). LEGO is one of the world's leading manufacturers of play materials for children, including toys, video games and programmable robots ($3B revenues.)
    • Managed profit centre, developed and led execution of consumer brand experience, analysis, online and offline direct marketing (advertising, catalogue, direct marketing, email, online, viral, community, CRM and e-commerce) to drive customer acquisition, conversion, retention and sales localized for each country;
    • Directed brand positioning, marketing strategy, segment messaging, category management and promotions; Set annual sales goals, rationalized assortment, forecasted demand;
    • Managed $15M MarComm budget; briefed and managed internal and external agencies;
    • Managed10 people: project managers, designers, writer, translator, analyst, and print buyers.
    Result: Increased orders per customer and overall sales by over 25%; Participated in implementation of new integrated marketing database and systems (Oracle, Kana, SAS).
  • Director, Direct Marketing & e-Commerce - Atkins Nutritionals, Inc.

    1998 - 2001 New York, USA. Revenue: $180M. Employees: 200.
    The US market-leader of innovative products (food and nutrition) and services based on controlled carbohydrate nutritional science. B-to-C and B-to-B channels.
    • Managed profit centre, developed and led execution of brand experience, analysis, online and offline direct marketing to segments (advertising, catalogue, direct marketing, email, online, viral, community, CRM and e-commerce) to drive customer acquisition, conversion, retention and sales;
    • Directed brand positioning, marketing strategy, messaging, category management and promotions; Set annual sales goals, rationalized assortment, forecasted demand;
    • Managed $10M MarComm budget; briefed and managed external interactive, advertising, print, design, copy and list services agencies;
    • Managed 8 people: project manager, merchandiser, analyst, media and print buyers.
    Result: Created a new business that resulted in annual sales of $35M.
    Co-led development of integrated marketing database and CRM systems (online and offline).

Formations

  • University California At Davis UCD (Davis, California)

    Davis, California 1975 - 1980 Economics

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