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Lands' End
- Marketing Manager France
2009 - 2011
Revenue: $2B. The US multi-channel market-leader of casual ready-to-wear apparel. B-to-C and B-to-B channels.
• Responsible for launch of France multi-channel business, development of online and offline marketing strategy, catalog and e-Commerce, and building France team.
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LEXMARK
- EMEA Marcom Manager
Suresnes
2008 - 2009
Paris, France. Revenue: $5B. Lexmark is a leader in printing and imaging solutions. Global B-to-B and B-to-C channels.
(CDD)
• Co-led Agency briefing, selection and defined integrated campaign and market segments;
• Developed online and offline communications to channel, segments and international corporate decision-makers and influencers; internal communications including monthly newsletter;
• Developed EMEA segmentation, integrated lead generation and management tactics.
• Performed analysis and identified paths to ROI performance improvements;
Result: Led development and execution of EMEA integrated campaign in less than 2 months.
Led positioning and messaging of EMEA Services platform with key stakeholders.
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INSEAD
- Marketing Consultant, Executive Education
Fontainebleau
2005 - 2007
Fontainebleau, France. Revenue: $70M. Employees: 100.
INSEAD is one of the world's leading top-tier business schools. Global B-to-B and B-to-C channels.
(CDD)
• Led development of market segmentation, positioning, value proposition, multi-channel marketing strategies, targeted messaging and communications to international corporate decision-makers, influencers and executives worldwide (B-to-B and B-to-C);
• Led workshops with key stakeholders to determine market research scope, develop insights, positioning, marketing strategy and targeted messaging localized regionally;
• Developed management reports, marketing dashboards, conducted ROI analyses and identified key accounts and decision processes.
Result: Reengineered direct marketing, led data-driven targeting strategies for retention, re-acquisition and acquisition; Participated in implementation of new integrated marketing database and CRM systems (PeopleSoft).
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LEGO Direct Marketing, Inc.
- Brand Manager
2001 - 2003
Connecticut, USA. Revenue: $65M. Employees: 100.
Affiliate for global direct consumer sales (B-to-C). LEGO is one of the world's leading manufacturers of play materials for children, including toys, video games and programmable robots ($3B revenues.)
• Managed profit centre, developed and led execution of consumer brand experience, analysis, online and offline direct marketing (advertising, catalogue, direct marketing, email, online, viral, community, CRM and e-commerce) to drive customer acquisition, conversion, retention and sales localized for each country;
• Directed brand positioning, marketing strategy, segment messaging, category management and promotions; Set annual sales goals, rationalized assortment, forecasted demand;
• Managed $15M MarComm budget; briefed and managed internal and external agencies;
• Managed10 people: project managers, designers, writer, translator, analyst, and print buyers.
Result: Increased orders per customer and overall sales by over 25%; Participated in implementation of new integrated marketing database and systems (Oracle, Kana, SAS).
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Director, Direct Marketing & e-Commerce
- Atkins Nutritionals, Inc.
1998 - 2001
New York, USA. Revenue: $180M. Employees: 200.
The US market-leader of innovative products (food and nutrition) and services based on controlled carbohydrate nutritional science. B-to-C and B-to-B channels.
• Managed profit centre, developed and led execution of brand experience, analysis, online and offline direct marketing to segments (advertising, catalogue, direct marketing, email, online, viral, community, CRM and e-commerce) to drive customer acquisition, conversion, retention and sales;
• Directed brand positioning, marketing strategy, messaging, category management and promotions; Set annual sales goals, rationalized assortment, forecasted demand;
• Managed $10M MarComm budget; briefed and managed external interactive, advertising, print, design, copy and list services agencies;
• Managed 8 people: project manager, merchandiser, analyst, media and print buyers.
Result: Created a new business that resulted in annual sales of $35M.
Co-led development of integrated marketing database and CRM systems (online and offline).
