PARIS
Sylvie is qualified in applied Ethology (university of Paris XIII ) and is working for 15 years in consumers experiences.
Today, she helps Design compagnies and Marketing agencies understand consumers & users needs and expectations to create or enhance products and services.
Specialized in human behaviours, she perfectly masters observations and questioning skills (ethnographic or ethologic observations, face to face interviews or focus groups, ...) that she combines with creative skills to highlight consumers & users insights. Hers specialization leads to set up protocols closer to consumer & user reality and increases the quality and the wealth of the analysis.
Key skills :
Observations ( participant observation or non-intrusive observation, direct or video recording)
In-depth interviews (with different questionning approaches )
Focus group (triad or more)
Creative sessions (consumers, experts, I&R teams)
Concept writing
Video editing
Key words: user experience, observation, reality, understanding, immersion, behaviours, insights, ...
Mes compétences :
Ethnographie
Éthologie
Études marketing
Marketing
Qualitative quantitative
Recherche
Pas de formation renseignée
