Menu

Thierry GENRE

CLICHY

En résumé

Recherche, sélection et recommandation produits. Négociation des contrats de distribution, et/ou de licences. Définition, préparation de la stratégie marketing/produits et optimisation des composantes du mix-marketing. Définition et contrôle des budgets et des objectifs commerciaux. Suivi des campagnes de communication, promotion et publicité. Lancement de marque. Mise en place et suivi des activités trade marketing et des outils commerciaux. Recrutement et management des équipes marketing et communication.

Profil LikedIn: http://www.linkedin.com/in/tgenre

Mes compétences :
marketing
jeux vidéo
Management

Entreprises

  • Avanquest Software / Micro Application - Directeur du Business Development et des Ventes Internationales

    2004 - maintenant - Strategic Consulting, including business plan, sales & marketing strategy development for French videogames market
    - Videogames and Development studio evaluation
    - Internationales Sales of videogames and reference softwares
    - Games line-up definition including products aquisition for our games portal www.unjeuparjour.com (representing more than 300 games to source)



    Website: www.microapp.com
    Website: www.unjeuparjour.com

  • Take Two Interactive France - Business Development Manager

    2001 - 2004 Research, products’ selection and recommendation. Negotiation of distribution contracts, and\or licenses. Business plan, market and competitive analysis. Products and game studios' evaluation.

    • Sales development : Licensing
    TF1 Multimédia – 2 licenses– MG : 100 000 Euros

    • Product development : new products acquisition for French and/or European market
    Arxel Tribe – PC product in distribution
    Disney Interactive – 4 PC Products in distribution – Monsters Inc. franchise
    Lemon Interactive – PC product production & distribution
    Nintendo(tm) Miniclassics - French Distribution - more than 1 millions products sold

    • Business Analyst: Market analysis (GFK Starmark), market information gathering, all sales and marketing reports to Take 2 Interactive Europe and Take 2 Interactive Inc,

    Website: www.take2games.com / www.taketwo.fr

  • Take Two Interactive France - Territory Marketing Director

    1998 - 2001 Definition, implementation of the marketing strategy and optimization of the mix-marketing elements. Definition and control of marketing budgets and sales objectives. Follow-up of the communication campaigns, promotion and advertisement. Brand launching. Implementation and follow-up of the trade marketing activities and sales tools. Recruitment and management of the marketing and communication teams

    • Team : 3 Products Manager, 1 PR Manager, 1 Hotline manager
    Recruitment, job descriptions, team management
    • All PC, Mac, PlayStation 1 and 2, Nintendo 64, Gameboy products management (around: 60 skus/year)
    • Launching of the first Take 2 brand, Rockstar Games (GTA / Grand Theft Auto franchise)
    • Full management of Take 2 Interactive France budget range of products, Take Advantage ®
    • Full reporting to Take 2 Europe

  • Psygnosis (Part of Sony Corp of America) - International Senior Product Manager

    1995 - 1997 • PC and PlayStation One products management: Destruction Derby (Best PSone seller 95 - more than 60 000 units sold), Formula One (Best PSone seller 96 - more than 200 000 units sold)), Destruction Derby 2, Formula One 97,…
    PC : Destruction Derby 1 et 2, The City of Lost Children (movie license), Ecstatica 2
    • Set up and coordination of the worldwide marketing strategy on « The City of Lost Children », game developed by the Psygnosis France internal studio.


    http://en.wikipedia.org/wiki/Psygnosis

  • The Mac Zone / PC Zone France - Product Manager - PC Zone

    1994 - 1995 • Management and design of the PC Products catalogue, new products selection, coop-marketing budget day-to-day follow-up.
    • Market analysis, full purchasing process, stock management, margin follow-up.
    • Sales force training to new products.

  • The Disc Company - Sales and Marketing Manager - Republishing Division

    1991 - 1992 • Team: 2 Sales Assistants, 1 Sales Rep, 1 Part-time trainee
    • Sales territories: France, Belgium and Switzerland (Revenues 92: 1,5 millions Euros), distribution network and wholesalers supervision, sales forecast, reporting and recruitment.
    • PC and Commodore Amiga products management. Trade shows management

  • Easy Computing France - Associate Partner

    1991 - 1992 Global company management.
    Reporting to the mother-company Easy Computing N.V. based in Belgium.

    Website: www.easycomputing.com

  • Innelec Multimedia - Product Manager - Purchasing Department

    Pantin Cedex 1988 - 1991 • Team : 1 Stock Analyst
    • Product selection and suppliers follow-up, new products listing.
    • Sales promotion, margin, stock and selling price control.
    • Sales force training to new products.

Formations

Réseau

Annuaire des membres :