En résumé

- 12 years of experience in Music Buisness & Digital Marketing
- Business savvy marketer : digital marketing expert & business developer for music labels & video producers using social medias & ad campaigns strategies on all digital platforms/social medias/devices
- Brand Content / Branded Experience development
- Label relations, Audio & Video content management on premium accounts, Audience acquisition
- Passionate about food & wine

Mes compétences :
Community management
Business development
promotion coordination
line advertising development
global supervision
audience development
Team Management
Strong international experience
Project Management
Development of singles & music videos
Content Management


  • BELIEVE DIGITAL - Head of International Strategic Marketing

    Paris 2011 - maintenant Create and develop innovative online/offline strategies on music/video content to maximize labels/brands revenues & audiences on all digital platforms: music & video services, social media & apps.

    > Digital Marketing: data driven strategy, audience growth on social media and streaming services, offline/online ad campaigns (RTB, programmatic ad, adword), cross media marketing, cross promotion on YouTube (

    > Business Development: strategic recommendations on catalogue acquisition/development, premium partnerships & branded experience creation on digital platforms (ELLE Magazine, A.P.C., Le Guide du Routard, Studio Canal, Orange,, Oüi FM, Mama Shelter,, music licensing.

    > Head of operations on the Bibliothèque Nationale de France music collection acquisition (500.000 public domain tracks now available on all digital platforms worldwide) :
    Implementation of the legal framework, contractual follow-up, setting up of the logistics chain for digitization, sales and performance optimization of the catalogue.

    Team manager of 5 people based in France, UK, Germany and Italy.
  • WAGRAM MUSIC (Paris) - Senior Product Manager

    2007 - 2011 - Create and sell digital/physical music compilations and DVD box sets, branded musical products (press, tv, radio, web medias, agencies) and premium products for the worldwide market: packaging, content licensing, manufacturing, logistical follow-up, trade marketing, partnerships.
    - Records & music videos production.
    - Team management (4 product managers), P&L management, revenues forecasting, legal and financial follow-ups.
  • FRANCOPHONIE DIFFUSION - Chargé de Diffusion

    2007 - 2007 - Marketing & Promotion of French-speaking artists/musicians thanks to a network of 280 radios, webradios, digital distribution platforms and music supervisors in 56 countries worldwide, collaborating with the French Music Export Office.
    - Digital playlists curation through a dedicated social platform, audience management & growth, content management, PR tools development (widgets, newsletters, social medias).
  • WEA - WARNER MUSIC France - Marketing Assistant

    2006 - 2006 - Product manager assistant for the Red Hot Chili Peppers, Madonna, Muse, Sean Paul, Neil Young, Craig David, The Streets…
    - Marketing/promotion coordination, implementation of physical and digital marketing strategies.
  • ÉDITIONS MILAN MUSIC - International Trade Marketing Assistant

    2006 - 2006 Trade marketing for physical/digital albums, movies and series OST: Dexter, Ennio Morricone, Astor
    - Coordination with movie & music distributors, newsletters, promotion.

    2004 - 2004 - Promotion albums et concerts sur tous médias pour Sayag Jazz Machine, Beautés Vulgaires, Ojos de Brujo…
  • MOSAÏC MUSIC DISTRIBUTION - Public Relations Manager

    2004 - 2004 Albums and concerts promotion on a repertoire of 50 artists (Sayag Jazz Machine, Ojos de Brujo...).


  • European Business School (Berlin)

    Berlin 2005 - 2005 Main options: Market Oriented & International Management.
  • Toulouse Business School

    Toulouse 2003 - 2006 Masters Degree

    Specialization in Cultural Management and Cultural Sociology.
  • Ecole Supérieure De Commerce De Toulouse

    Toulouse 2003 - 2006 Master en Management et Economie.

    Management des Entreprises Culturelles et Sociologie de la Culture.


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