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Thomas POULAIN

Paris

En résumé

Mes compétences :
Digital Advertising
digital
Digital marketing
Online marketing
Online advertising
Email Marketing
Online lead generation

Entreprises

  • Google - Client Solutions Manager

    Paris 2013 - maintenant

  • Anxa.com - Digital Marketing Manager

    2012 - 2013 Oversees day-to-day operations of two major divisions of the company: online coaching solutions and eCommerce with the management of a team of 10 experienced marketers and product managers

    Responsible for strategic planning, implementation and daily management of the company's overall digital marketing activities including:

    - Multi-channel marketing
    - SEM
    - Affiliate networks
    - Email marketing
    - Display
    - Social media
    - Group Buying
    - Customer retention
    - eCRM
    - Mobile advertising

    Operating on 5 markets: France, USA, China, Spain and the Philippines

    Reporting to CEO

  • Anxa.com / Aujourdhui.com - E-commerce & Acquisition Manager

    2010 - 2011 On top of managing the affiliate programs I created in 2010 the eCommerce activity to further build clients loyalty and life time value

    After 2 years of growth and team building (3 persons) eCommerce department now accounts for 20% of the company's gross income

    Main achievements include:
    - P&L responsibility
    - Multi channel programme management
    - Successfully built a very advanced emailing marketing campaign and CRM
    - Original and innovative cross-selling offers
    - Very competitive S&H cost
    - High repeat business rate

    In 2009 and 2010 I structured the telemarketing channel.
    Built a strong partnership with a call center located in France.
    Continuous growth of this channel since the operations started and represents now 20% of the company sales.

  • Anxa / Aujourdhui.com - Affiliate Marketing Manager

    2009 - 2010 Structured and improved affiliate marketing, growing the channel's contribution from 5% to 15% in total revenue within 6 months in 2009

    In 2010 I managed a team that successfully launched 5 programs with key affiliate networks on the French market (Public-idées, Reactivpub, Affilinet)

    In 2011 developed strong partnerships with leading eCommerce publishers (24h00, Dromadaire, Etoile Media, Prisma)

    2012 is still growing very fast with affiliate programs that generate nearly 30% of the leads recruitment with improved profitability.

  • Grapheos - Associate

    2008 - 2009 Grapheos is a web design and eCommerce agency created in Shanghai in 2006. The company has now branch offices in Shanghai, Manila and Paris.

    Associate / Project manager on key agency clients
    Strategy planning in the context of a startup growth
    In charge of business development

  • IBM Global Business Services - Consultant / Project manager

    2006 - 2008 Key contact for main suppliers, purchasing competence center, group lead buyers and local sites (worldwide)
    Purchasing studies (qualitative evolutions, improvement axes)
    Project management and IBM resources steering: to build and follow project KPIs, to evaluate and propose new application evolutions.
    Responsible of the activity (5 persons)
    Functional role : to organize functional workshops, write functional specification
    To relocate the activity in a offshore delivery centre: transition organization, knowledge transfer, activity stabilization

    IBM France Top Contributor award in 2007

Formations

  • Wright State University WSU (Dayton)

    Dayton 2004 - 2005 International marketing, Asset management, web development

    Undergrad student

  • Ecole Supérieure Des Sciences Commerciales D'Angers

    2001 - 2006 Management, international business, marketing and communication

    Masters degree

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