Menu

Tobias LUTJOHANN

HAMBOURG

En résumé

Mes compétences :
Analytics
Automation
B2B
Business
Business process
Business Process Optimization
Customer relationship
Customer Relationship Management
Digital
Digital marketing
integrated marketing
Management
Marketing
Marketing Automation
Marketing B2B
Microsoft CRM
Microsoft Project
Microsoft Project Management
optimization
Process
Process Optimization
Relationship
Relationship management
Team management
Technology

Entreprises

  • Ogilvy One

    maintenant

  • SAP - Demand Generation

    Paris 2013 - maintenant

  • Wunderman - Client Service Director / Project Director

    Boulogne-Billancourt 2012 - 2013

  • Ogilvy One - Client Services Director

    2008 - 2012 Responsible for managing the IBM France demand generation and CRM activity. Overseeing strategy, program and campaign development across all Business Units (Software, Services, Hardware).

    Member of multidisciplinary task force responsible for rolling out Global Marketing Automation Solution (Unica) in 14 countries. Provided training to country Field Marketers, reviewed and aligned local program/campaign plans with Corporate Marketing Transformation Strategy.

    Consulted country Program teams on teams on CRM and Digital Marketing Strategies such as eNurturing, Search Engine Marketing and Social Media Marketing. Ensuring alignment with traditional awareness and demand gen activities for maximum impact and return on investment.

    Designed and supervised implementation of Global Campaign Performance Reporting Solution in order to unify and streamline global reporting. Integrating weekly data from sales, events, e-mail, web and online paid-media on a centralized technology platform.

  • OgilvyOne - Group Account Director - IBM Europe & IBM Spain

    2007 - 2008 Managed European Rollout of Global Search Engine Marketing Program. Tailored 19 Keyword roadmaps to country and program requirements.

    Worked as a Marketing Consultant on the Spanish Marketing Plans, aligning the corporate marketing initiatives with the local business objectives. Specifically focussing on cross-program efficiencies and integration of best practices.

    Led outsourcing project of Digital Production to Eastern Europe, resulting in significant savings for IBM, while increasing quality of delivery.

    Piloted the implementation of an online project management, workflow and approval process tool.

  • Ogilvy One - Account Director - IBM Europe

    2005 - 2007 Responsible for Brand Enhancement Program (Develop brand image locally without advertising) across 13 countries in EMEA.Reviewed country plans, integrated with global initiatives and represented geo interest to Corporate HQ.

    Led multiple marketing consulting projects and country workshops in the areas of: Country Marketing Plans, Digital Marketing Techniques and Routes to Market.

    Reorganised interactive production department; implemented new structures and streamlined interdepartmental processes for more efficient resource allocation, increased flexibility and faster time to market.

Formations

Réseau

Annuaire des membres :