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MICROSOFT EMEA, Interactive Entertainment Business
- EMEA CATEGORY DIRECTOR, IEB, London/Paris
2008 - maintenant
Manage IEB business for 26 European countries, $1,5B revenue, 3 FTEs, supervise local field sales and marketing teams
Results:
290% increase of contribution margin in last fiscal exercise.
60% growth in fiscal year 09, 4m console units sold, nb.2 market position
Member of the EMEA IEB leadership team
Manage P&L and drive contribution margin for the business unit
Define global account plans (Media-Markt, Fnac, Game, Gamestop, DSGI)
Drive marketing and sales plans with local field teams
Co-ordinate supply chain management with our European Operation Center
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MICROSOFT FRANCE, E&D Division
- MARKETING MANAGER, Xbox
2003 - 2008
Manage the Xbox business in France, $200m revenue, $25m marketing budget, 8 FTEs
Results:
125% revenue increase in 4 years
Profitability achieved in FY08
Launch of Xbox 360 in France in 2005
Drive marketing plans and budget
Monitor key business performances and drive sales forecast
Implement go to market and sales plans
Elaborate marcom plans: TV creative, media plans, public relation
Manage team members: performance tracking and individual development plan
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THE COCA-COLA COMPANY
- COCA-COLA BUSINESS UNIT MANAGER
ISSY LES MOULINEAUX
2001 - 2003
Manage the Coca-Cola brand and profit center in France, $500m revenue, 70% of the contribution margin from the subsidiary, $80m marketing budget, 12 FTEs
Results:
25% increase of contribution margin in 3 years
Launch of Coca-Cola Vanilla: 5% share of the soft drink category one year after launch
Elaborate new local brand positioning for Coca-Cola
Drive Coca-Cola business plan: swot, objectives, strategy action plans and budget
Develop TV creative and media plans
Implement sales and channel marketing plans in collaboration with the bottling partner
Team management: set individual objectives and development plans, track performance
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MINUTE MAID EUROPE, The Coca-Cola Company
- EMEA GROUP BRAND MANAGER NON CARB. DRINKS, Brussels
1999 - 2001
Manage the non carbonated EMEA brand portfolio for 45 countries (Minute Maid, Cappy)$200m revenue, 3 FTEs, supervise local marketing teams
Results:
15% increase of revenue in 2 years (in decreasing market)
Developed new TV creative for 12 countries
Elaborate new brand positioning for EMEA juice brands
Co-ordinate communication plans at pan EMEA level
In charge of product development with R&D (packaging and new product formulas)
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MINUTE MAID DANONE SNC
- AREA SALES MANAGER, FRANCE, BENELUX, GERMANY, Paris
1996 - 1999
Joint venture between the Danone Group and The Coca-Cola Company to produce and sell chilled fruit juices; manage business including sales and marketing plans for 5 countries
Results:
$80m revenue generated 3 years after the start of the business (1999)
13% market share in year 1 in France (1997), 40% in Austria (1998)
Evaluation and selection of potential launch countries in EMEA
Launch of Minute Maid Premium in France, Belgium, Austria, and test market in Germany
Manage sales plans including, promotion, pricing, terms and conditions
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DANONE GERMANY, Danone Group
- SENIOR PRODUCT MANAGER, DAIRY PRODUCT, Munich
1992 - 1996
Manage yoghurt and dessert product portfolio, $120m revenue, $10m marketing budget
Results:
30% contribution margin increase in 3 years
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DANONE GERMANY, Danone Group
- FIELD SALES MANAGER
1992 - 1992
FIELD SALES MANAGER, Bielefeld
Manage 120 stores in direct, including order books, $20m revenue
Results:
12% revenue increase in sales area in one year (5% nation-wide)
