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Valerie LORAIN BROCA

LONDON

En résumé

I am a Marketing & Communications professional with 7 years of experience in managing bilingual projects for international firms. My profile shows experience both in agency and on client side across different sectors: Electronics, Aeronautics, Food, Hospitality, Spa, Health & Well-being, Beauty, Design.
I have a proven track record of accomplishment in adapting to various sectors and international teams. A multi-skilled & reliable translator with a proven ability to translate marketing and sales documents (websites, products sheets, press releases, brochures..) from a source language to a target language.
A quick learner who can absorb new contexts & ideas and can also communicate efficiently with people from several professional backgrounds.

Mes compétences :
Art
Chef de produit
Communication
Décoration
Décoration d'intérieur
Développement
Développement durable
Marketing
Relations publiques
Responsable communication
Responsable marketing
APL
market research
advertising campaign management
Volunteering
Responsible for planning
Proofreading
Microsoft Word
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
Managed corporate marketing
Ceramics
Blogging
Adobe Photoshop
Adobe Indesign
Adobe Illustrator

Entreprises

  • Pyrolave - Translator

    2016 - 2016 Translated the French script for a new Pyrolave brand website into English.
  • Chatterbox voices - Interpreter

    2016 - 2016 Freelance mission for CHATTERBOX VOICES LTD, a voice agency involved in multi-languages projects.
    The Interpreter role for TIGI involved:
    - Live translation of professional Hairdressers (Classroom trainings and Workshops) from english to french / french to english, during a training session for french hairdressers.
    - Researching professional terminologies to ensure the correct translation is used.
  • Chatterbox Voices - Language Director

    2016 - 2016 Freelance mission for CHATTERBOX VOICES LTD, a voice agency involved in multi-languages projects.

    The Language Director role for BASF involved:
    - Checking and reviewing the translation of an english script into a french one, ensuring that the finished converted script relay the intended message and brand image of the client, BASF.
    - Providing guidance in terms of pace and elocution of the voice, to obtain a successful advertisement campaign.
    - Covered the interface between the English team from the UK studio and the French BASF executive teams from France & Belgium.
  • GROUPE PIERREDEPLAN - RESPONSABLE MARKETING

    2013 - 2013 Managed corporate marketing and communications functions, overseeing a 200 000£ budget for 3 ranges of products.
    Selected Achievements:
    - Performed ongoing customer/market research to identify our customers and capitalize on market needs.
    - Responsible for the launch of a new luxury ceramic range of products: suppliers’ selection, design testing with selective clients, products’ range identification, positioning and pricing analysis, advertising campaign management with strong emphasis on the website and professional press, company-wide go-to-market plan implementation (worked closely with the production & sales departments).
    - Organized international professional events, created products displays that enhanced the client’s understanding of complex product features and helped the sales’ reps to promote the products more effectively.
    - Increased traffic on the web portal by 20% through improved SEO and site visibility.
  • Agence DDB - Directrice de Clientèle

    2011 - 2012 Elaborated the communication strategic recommendations and directed the operational follow-up of the missions for a variety of business-to-business clients: Aeronautics (ATR, Airbus Group), Buildings and civil works (Quille Construction) & Food-processing industry (Blue Whale).

    Selected Achievements:

    • Earned commendations from client executives for communication deliverables (print, events, press, online, video) that targeted desired audiences and articulated the value of products and services.
    • Successfully managed 2 persons, and proved excellent interpersonal and communications skills.
    • Reached the commercial margin targets (200 000£/year), due to an excellent relationship with the clients and an efficient work with the agency’s creative teams.
  • DDB Communication Agency (Omnicom Group) - Client Director

    2011 - 2012 Elaborated the communication strategic recommendations and directed the operational follow-up of the missions for a variety
    of business-to-business clients: Aeronautics (ATR, Airbus Group), Food sector (Blue Whale) & Buildings and civil works
    (Quille Construction).

    Selected Achievements:
    * Earned commendations from ATR client executives for communication deliverables in English (print, events, press,
    online, video) that targeted desired audiences and articulated the value of products and services.
    * Worked closely with designers and efficiently managed the creation of all creative materials for the events: invitations,
    displays, brochures, goodies... and post-event communications sent to the attending clients.
    * Successfully managed 2 persons, and proved excellent interpersonal and communications skills.
    * Reached the commercial margin targets (200 000GBP /year), due to an excellent relationship with the clients and an
    efficient work with the agency's creative teams.
  • Health & Well - Chargee de Communication

    2006 - 2009 Responsible for planning, developing and implementing the company's communications strategies, both external and
    internal aimed at promoting the brand, its services and the new natural cosmetic range. Ran a 600 000GBP budget.

    Selected Achievements:
    * Worked on global Brand Identity to enhance the customers' attraction and fidelity.
    * Coordinated the development of international communications both in English and French across channels (press, web,
    radio, signage, print) on the corporate and regional levels (18 worldwide resorts).
    * Developed, implemented and managed trade fairs with bilingual communication supports.
    * Worked closely with the marketing team, to assist them in meeting their sales objectives and by providing them with the
    appropriate tools regarding the launch of the new natural cosmetic range of products and the new brand orientations.
    This resulted in incremental sales in a very competitive market and enhanced the brand appreciation in the resorts.
    * Successfully managed 2 persons, and proved ability to organize teamwork and delegate tasks to meet deadlines.
  • THALASSA SEA & SPA (groupe ACCOR) - CHARGEE DE COMMUNICATION

    2006 - 2009 Responsible for planning, developing and implementing the company’s communications strategies, both external and internal aimed at promoting the brand, its services and the new natural cosmetic range. Ran a 600 000£ budget.

    Selected Achievements:

    • Worked on global Brand Identity to enhance the customers’ attraction and fidelity.
    • Coordinated the development of international communications across channels (press, online, radio, signage, print, events) on the corporate and regional levels (18 worldwide resorts).
    • Worked closely with the marketing team, to assist them in meeting their sales objectives and by providing them with the appropriate tools regarding the launch of the new natural cosmetic range of products and the new brand orientations. This resulted in incremental sales in a very competitive market and enhanced the brand appreciation in the resorts.
    • Successfully managed 2 persons, and proved ability to organize teamwork and delegate tasks to meet deadlines.
  • GRUNDIG - Product Manager

    2002 - 2004 Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing
    strategies. Successfully launched luxury goods. Ran a 200 000GBP budget.

    Selected Achievements:
    * Jointly with German teams, analyzed current French market trends and competitors information to successfully manage
    the new Branding strategy and the launch of new luxury products (sales x2 the first year of LCD players launch;
    creation of a HomeCinema range that challenged Bang & Olufsen and improved Grundig brand image among clients).
    * Supervised the French & English translations of German marketing documents (brochures, product sheets, website).
    * Implemented the marketing mix actions (positioning, pricing, distribution, promotion) and achieved trade missions (sales
    team's management & training, creation of sales supports, negotiations with clients, field visits).
    * Highly results oriented and commercially focused with a track record of hitting targets and meeting deadlines.

    Volunteer Experience

    The APL (Charity): I am working as a Representative at the ``Parent Association of the Lycée'' (APL). This is a
    parents' association representing Lycée's families in contact with the Management,
    Administration, teachers and institutional bodies.
    My role as a Representative involves:
    - Listening, informing and representing families within the School.
    - Helping to create a strong school community, by organizing friendly events for parents/kids.
    - Creating & supporting a constant dialog between Teachers, School Management & Families.
    - Taking part in several charity events (Fundraising Campaigns, Book Sale...) to help families
    going through difficult financial issues (The APL Welfare Fund).
    The Amicale I worked as a Coordinator (January 2016) and still volunteer when needed.
    (Charity): Helped managing the after-school activities:
    - Accompanied the younger kids to their activities ;
    - Interfered with activity teachers and administrative staff, to solve any problem occurring
    relative to time schedule, rooms distribution, activity material, children absence.



    Computer & Language skills

    Software: MS Office (Word, Excel, PowerPoint) and Adobe Suite (Photoshop, Illustrator, Indesign)
    Languages:
    Fluent English: score 920/990 at TOEIC exam.
  • GRUNDIG FRANCE - CHEF DE PRODUIT

    2002 - 2004 Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies. Successfully launched luxury goods. Ran a 200 000£ budget.

    Selected Achievements:

    • Jointly with German teams, analyzed current French market trends and competitors information to successfully manage the new Branding strategy and the launch of new luxury products (sales x2 the first year of LCD players launch ; creation of a HomeCinema range that challenged Bang & Olufsen and improved Grundig brand image among clients).
    • Implemented the marketing mix actions (positioning, pricing, distribution, promotion) and achieved trade missions (sales team’s management & training, creation of sales supports, negotiations with clients, field visits).
    • Highly results oriented and commercially focused with a track record of hitting targets and meeting deadlines.
  • HELBE - CHARGEE DE CLIENTELE

    2001 - 2001 • Prospection de nouveaux clients et gestion de la relation client (Marketing Direct, Suivi Qualité).
  • SAGARMATHA - ASSISTANTE CHEF DE PROJET

    2000 - 2000 • Conception et réalisation d'événements incentive.
  • RECKITT BENCKISER - ASSISTANTE CHEF DE PRODUITS

    Massy 1999 - 1999 • Suivi des ventes et promotion des marques Veet et Steradent sur le marché du Benelux.

Formations

  • AP Formation

    Toulouse 2009 - 2010 INFOGRAPHISTE WEBMASTER
  • Ecole De Management De Lyon (Ecully)

    Ecully 1998 - 2001 Double spécialisation en Marketing Communication

    Semestre d'échange en Finlande, avec spécialisation Marketing des Services
    Secrétaire générale du BDS
    Participation active à la Junior Entreprise
  • French Renowned EM-Lyon Business School

    Lyon 1998 - 2001 EMLyon business school

    Graduated the * Exchange program in Helsinki, Finland. Electives: Services Marketing.

Réseau

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