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VBMD Conseil
- Consultant Shopper Marketing
2013 - maintenant
Retail & Brand solutions
- Support for strategic thinking on action plans for traditional and digital Brands & Retailers
- Training & coaching on merchandising & shopper experience
Adidas, Awox, Camel Active, Columbia, Eider, Lafuma, Lenovo, NestLab, Reebok, Sony Mobile, The North Face
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Coca cola enterprises
- Home Channel Merchandising Director
ISSY LES MOULINEAUX
2010 - 2013
BU France / Sales & Marketing department
7-person team + transversal management with 7 persons responsible for regional merchandising
Creation of a multichannel merchandising strategy
- Annual business plan and 3-year vision, alignment with European standards
- Assortment management of the 14 brands in portfolio (including e-commerce/Drive)
- Development & resale of the concept of Arrangement & Organisation in the Beverage Category
Development of individual client programs
- Negotiation of shopper marketing projects based on market share data
- Revenue Growth Management for each brand in collaboration with key accounts
Definition of Objectives & Priorities in the execution of individual client national plans
- Management of KBIs in collaboration with sales teams
- Purchase/development of media support reporting, integrated with IT groups
- Set-up of Execution standards for each sales channel
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Coca Cola Enterprises
- Sr Manager, Head of Business Development & Brand Activation
ISSY LES MOULINEAUX
2007 - 2010
BU France / Sales & Marketing department / Home & OOH channels
4-person team
Negotiations for trade marketing & sponsor partnership:
- Football (League 1), Music (17 Festivals), Hobbies & CSR (SNSM- sea rescue)
360-degree thematic & regional activation of specific Brands from the portfolio
- Winter sports Plan in 60 French resorts with Powerade, Monster, Burn & Coca-Cola
- Music Festivals with Coca-Cola
- Summer Plan "Camping & Coasts" with Fanta & Nestea
Design of Cross-marketing & cross-selling programs to develop consumption occasions and create Brand value at the point of sale (all distribution channels
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Coca Cola Enterprises
- Category Planning Manager
ISSY LES MOULINEAUX
2004 - 2007
BU France / Sales & Marketing department / Home channel
In charge of : Intermarché & Carrefour Accounts:
- Beverage & Selection management for each client with Key accounts
- Development & Negotiation of national merchandising partnerships at Headquarters
- Control & coordination in the execution of point of sale with the Sales Force
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Negocia (Novencia Group)
- Consultant & Instructor (Freelance) at NEGOCIA (Novencia Groupe)
2002 - 2004
Training organisation
- In charge of annual sessions "Building your mix-merchandising” & "visual merchandising"
- Consulting & training for Fnac & Métro Accounts:
3 modules created and 100 people trained (section managers, product managers, merchandisers)
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Extrêmes Latitudes
- Account Manager & Senior Consultant
Clichy
2002 - 2004
Retail & Design Agency
Managing Accounts and projects for: La Poste, Fnac Photo, Mitsubishi, Wanadoo, Total
- Customer Relations, business development, P&L management
- Developing strategic recommendations for each project & Client environment
- Control & coordination of the creative teams
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Institut Supérieur du Marketing (ISM)
- Speaker for Merchandising & Trade marketing
2001 - 2002
Training organisation (Speaking on behalf of Loom&Co)
- In charge of annual sessions on inter-company "Mix-Merchandising" & "trade marketing"
- Ad hoc training in Design & Animation for France Loisirs, Novartis, Pfizer, Philip Morris...
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Loom&Co (ex Mathêma Partners)
- Merchandising & Trade Marketing Project Manager
1997 - 2002
Consulting agency for Retail & Brand solutions
Project management from design to execution at point of sale for the Accounts: Auchan, Conforama, Fnac, Générali Assurances, Intermarché, Motorola, Orange, Sony
- Category Management (Market Analysis, Assortment Optimization, supply chain organization)
- Visual merchandising & point of sale communication materials
- Coaching sales teams on newly created concepts
