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Virginie CROISET

ASNIERES SUR SEINE

En résumé

My background is in Marketing and Sales mainly in the CPG industry ( 10 years with Sara Lee and Vanity Fair) as product manager, sales development director, before joining Oracle in the applications line of business with a focus on Customer Experience and Marketing Cloud moving into management for Solution Consulting.

Specialties: Solution Consulting management, Customer Experience, Consumer Goods, Retail, CRM Saas, Marketing Cloud, Eloqua, Bluekai, Compendium, Change Management, Managing in a multicultural environment

Countries : France, Singapore, Japan, EMEA

Mes compétences :
Change Management
Coaching
Consumer goods
Customer experience
E-commerce
Ecommerce
ERP
ERP Oracle
Management
Marketing
Microsoft CRM
Oracle
Retail
Sales
Vente

Entreprises

  • Oracle EMEA - Solution Consulting Director for Marketing Cloud EMEA

    2014 - maintenant Across EMEA I am managing Oracle Marketing Cloud Solutions Consulting team.
    The Oracle Marketing Cloud, platform including marketing Automation, Content, Data Management platform, Social is the world's leading Marketing Cloud Platform solution.

  • Oracle Japan - Oracle Applications and Cloud Business Planning Japan

    2012 - 2014

  • Oracle France - France CRM Sales Consulting Director

    2007 - 2012

  • Oracle France - Sales Consultant for CRM

    Colombes 2001 - 2006

  • VF Diffusion division of VF Corporation - Marketing Manager

    1999 - 2001 Directly reporting to the company chairman,
    - Building new in-store marketing strategy in relation with the product development team
    - Implementing new forecasting tools in relation with European shared services based in Spain to increase delivery efficiency
    - Defining and implementing new reporting tools in order to monitor marketing and sales results

  • DIM SA , division of SARA LEE Corp - Sales Development Manager for DIM brand

    1991 - 1999 1991-1993 – In-store marketing director for DIM brand on the hosiery market, responsible for setting up the first in-store data base for sales to be able to measure in-store profitability and build value propositions for retailers (Carrefour, Auchan , Leclerc) as well as in-store marketing concepts.
    1993-1997 – Expatriate in Singapore, working for SARA LEE South East Asia export agent, to help increase DIM brand awareness in local department stores.
    1997-1999 – Sales Development manager for all markets, managing DIM Sales Force Automation project, responsible for marketing studies and working on strategic marketing launching such as cosmetic hosiery, new line of sports wear….

  • Euromarche - Market Research

    1989 - 1991 At the buying group level, defining and monitoring key indicators (market shares, customers satisfaction), conducting market research to help build the best marketing offer in relation with national buyers

  • MARS Alimentaire division of Mars Incorporated - Sales representative

    1986 - 1989 1986-1987 – Sales Representative in charge of local food chains, wholesalers and other buying groups, south west of France
    1988-1989 – Regional sales coach , south west of France

Formations

  • Reims Management School - RMS (Reims)

    Reims 1983 - 1986 Sales and Marketing

Réseau

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