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Virginie HEMMI

TOULOUSE

En résumé

9+ years of experience in the CPQ space
Product Marketing & Management
Competitive Intel
Project Management

Mes compétences :
Marketing direct
Webmarketing/Marketing
B2B marketing
Communication
Project Management
Product Management

Entreprises

  • PROS - Product Manager

    2015 - maintenant Develop and maintain the CPQ product roadmap.
    Support go-to-market (GTM) and launch plans, by defining product positioning.
    Create and communicate competitive insights, user stories, and develop business cases to substantiate new features and capabilities.
    Prepare, support, or conduct product demos to prospects, customers, and internal audiences.
    Manage product(s) from uncovering market problems to the introduction and launch of new capabilities and features.
    Gather industry specific requirements while ensuring the global consistency of the solution.
    Conduct interviews and other research with customers and non-customers to understand market problems and requirements.

  • PROS - Senior Marketing Project Manager

    2010 - 2015 Develop and execute measurable demand generation and awareness programs (events, direct marketing, lead nurturing, emailing, partner marketing) that drive pipeline for global direct sales team.
    Design compelling offers & calls to action, ensuring prospect-centric campaign and communication materials are complimentary to product marketing's messaging.
    Implement and direct digital programs including websites, social media, PPC, SEO developing brand awareness and generating demand.
    Work in the CRM and Marketing Automation Platform to setup and manage lead flow and campaign deployment from inception to measurement reports.
    Evaluate, select and manage outside vendors that contribute to lead generation programs.
    Meet aggressive goals and pre-defined timelines with geographically dispersed employees in a team environment.

  • PROS - Marketing Project Manager

    2006 - 2010 Manage and execute nurturing programs, webinars, online advertising, email, sponsorships, and events. Implement digital marketing best practices in the company including website management, SEO, SEM.
    Create and provide resources, tools and support to sales, helping them nurture leads and close sales: case studies, whitepapers, industry brochures and presentations.

  • PROS - Product Management Assistant

    2006 - 2006 New product launch: competition study, positioning definition, marketing materials and sales kit.

  • Hermes Systems - Marketing Manager

    2004 - 2005 Relationship management between pre-sales team, partners and suppliers.
    Marketing materials design and creation.
    Development of the strategic marketing plan and communication plan.

  • Hermes Systems - Software Implementation Consultant

    2004 - 2004 HR software implementation and user training in large retail companies. ;
    Missions in Colombia, Argentina, Mexico, Spain and Portugal.

Formations

  • Université Des Sciences Sociales UT 1

    Toulouse 2005 - 2006 Masters Degree

  • Val Essonne University Of Economics & Management

    Evry 2001 - 2003 Bachelors Degree

  • Telecom Business School (Evry)

    Evry 2001 - 2005 Masters Degree

    Dual expertise in management and information and communication technologies.
    Management: marketing, market research, strategy, ICT products and services design
    Technology: Design of information systems, Databases, Introduction to SQL and Java, Networks.

Réseau

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