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Virginie HOEBANX

PARIS

En résumé

Experienced account executive in advertising: TV, print, radio, digital and 360° campaigns management and coordination. Interdisciplinary skills combining both 10 years experience in project management with social media management. Proven ability to analyse client’s needs thanks to excellent skills in strategic planning and consumers’ behaviour analysis.

Mes compétences :
Evénementiel
Digital
Réseaux sociaux
Publicité
Communication
Marketing relationnel
Social media

Entreprises

  • Le Barthélemy Hotel & Spa - Agent de réservations

    2018 - 2019 Le Barthélemy Hotel & Spa in Saint-Barthélemy, French West Indies, is a five star hotel that has been completely rebuilt within 8 months after the hurricane Irma destroyed the property in September 2017.
    I got a training on how to use the 'Opera' software, which is used by the whole hotel industry. In charge of managing the room reservations that would come by email, phone, corporate website chat and internet platforms as Booking.com, Expedia, SLH.com (Small Luxury Hotels). I also had to process the payments. I would recommend and sell customised stays to the customers according to their needs. I was in charge to send a weekly status of the hotel occupancy to the manager in order to enable marketing to change prices and maximise the rentability of the hotel.
  • Agence Jfka - Chef de projet senior

    NEUILLY SUR SEINE 2018 - 2018 JFKA Agency is a small but very agile and dynamic communication agency specialised in the real estate industry. The agency is in charge of a dozen clients situated in France. The agency offers services of visual identity (logo, corporate identity and style guide), institutional communication (brochures, catalogues), event communication (media plans, strategic actions) and selling communication (brochures, billposting, handouts).
    I was in charge of analysing the clients needs according to a budget in order to build a communication strategy and recommend a customised media plan. Media plans would include print : brochures, flyers, posters, stickers, digital : SMS campaigns, Native Ads, online banners... and communication actions (handouts, get togethers).
    I managed the execution of the media plans with all the exterior contractors and was the guardian of plannings and budgets. My job included also the conception and creation coordination with the internal creation studio. My main client was Nafilyan & Partners and I was managing up to 7 media plans at the same time.
    My job also included a regular audition of new contractors aiming to offer innovative and up to date campaigns and communication actions.
  • AWP Windows and Doors - Marketing Director

    2016 - 2017 Established in 1958, AWP Windows & Doors is a manufacturer of impact and non-impact aluminum and vinyl windows and doors for the Florida and Caribbean residential and light commercial market. The company sells its products through a network of dealers and distributors such as Lowe’s and The Home Depot.
    I help build out the marketing department and lead the marketing positioning, strategy and communications for AWP. I re-designed every marketing materials like rolling banners, flyers, business cards, web banners, brochures and I also lead the website refresh according to the new brand guidelines I have created and recommended. I implemented monthly communication to our customers and prospects through email campaigns in order to build a relevant, durable relationship with them. These campaigns include a newsletter that I created compiling exclusive interviews, news and information from the construction industry, promotional coupons, holiday office closing notices and more.
  • Apptigo - Social Media Manager

    2014 - 2015 Apptigo is a creative agency and mobile app developer. The first app in Apptigo’s portfolio, which was introduced to market in June 2014, is SCORE TM www.scorematchmaker.com, an interactive dating game that allows people to determine their compatibility through answering entertaining and engaging questions. Having acquired the intellectual assets of 6K Games in August 2014, the Company’s portfolio of online and mobile apps continues to grow.

    I was responsible for the application to get known first locally and, in the future, around the world. In charge of the public relations and getting in touch with local journalists specialized in dating and entertainment. Development of Score online; though I managed the strategy online thru the social networks. I handled the Twitter and Facebook campaigns that have been launched recently. Liaising with the advertising agency based in Los Angeles, CA.
  • Coyote System - Social media manager

    SURESNES 2013 - 2013 Leading company on its market, Coyote uses satellite technology to instantly share speed and traffic-light camera locations, speed limits, and traffic incidents to its community of subscribers. Coyote, leader in Europe, is a Waze competitor (www.waze.com).
    Defining and implementing the company’s marketing strategy on social networks and managing the company’s e-reputation on the web. Animating and promoting the Coyote Community in France and in Europe by recruiting fans, implementing contests, events and a solid posts schedule. Client Relationship Management on social networks and the web. Data and KPIs monitoring and analysis. Management of 2 community managers and the company’s advertising agency.
    - Doubled the fans on the Facebook page in 6 months
    - Increased YouTube channel traffic by 40%
    - Reduced by 60% the negative buzz on the web
  • JWT - Account manager

    Neuilly-sur-Seine 2011 - 2013 WPP is the 1st worldwide advertising group. Account Executive for 7 leading brands: managed and coordinated 6 prescription and non-prescription Bayer products: elaboration of the brand platforms, set-up of 360° events relayed on social networks, set-up of CRM programs and animated the client base. Managed and coordinated digital, TV, radio and print campaigns with the creative department and strategic planning team. Managed 2 interns. Shell: recommended and created online games and contests. Worked on and developed a radio campaign linked to a POS operation. Managed the involved suppliers. Data and KPIs monitoring.
  • Ogilvy & Mather - Account manager

    Paris 2010 - 2010 Strategic and operational management of TV, print and 360° campaigns for Dove (Unilever). I was the international coordinator between the account team based in London and the creative team based in Paris. Production of dozens of animatics in English, realization of presentation decks for weekly creative presentations. In charge of organizing and preparing the weekly status for both teams, split the work between London and Paris, organizing pre-production meetings in the Paris office.
    Nestlé Nutrition: Managed and coordinated the conception, realization and airing of 3 films for TV and monitored of the online CRM program.
  • Enjoy - Account manager

    Neuilly-sur-Seine 2009 - 2009 Strategic and operational management for the following brands: Altadis, Havaianas, Ubisoft and Lindt.
    In charge of writing creative briefs, strategic platforms, creative schedules, invoicing and coordinating all the campaigns from the client brief to the delivery of elements. In total autonomy on most of the projects managed.
  • Proximity BBDO - Strategic planning assistant

    Boulogne-Billancourt 2008 - 2008 Benchmarking and working on consumer studies within the international strategic planning department for the following brands: Thalys, Peugeot, and Sebastian.

Formations

  • EAC (European Advertising Certificate) (Paris)

    Paris 2012 - 2012 European Advertising Certificate

    Publicité - Qualification financée par la Commission Européenne permettant aux jeunes professionnels de la publicité de travailler partout en Europe grâce à un niveau d’anglais minimum propre au secteur communication/publicité.
  • ISCOM (Paris)

    Paris 2005 - 2009 Master’s Degree in advertising and communications at ISCOM in Paris, France

    The 4-year program prepares one to become a global communication actor. Studied psycho-sociology, marketing, and consumers’ behavior. I also developed mastered skills in Desktop Publishing. Thanks to 7 internships, the training makes one an operational person when one arrives on the market.
  • Lycée Paul Claudel

    Paris 2002 - 2004 High School Diploma specialized in literature
  • Lycée L'Alma

    Paris 1997 - 2001

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