Xavier MLYNEK

En résumé

Entreprises

• Marcotte Systems - Marketing Manager

  2012 - maintenant Conduct lead generation campaigns
  - Prepare, analyze and optimize CRM data for targeted marketing campaigns
  - Reach out to potential customers with: Email marketing, Adwords and telemarketing
  
  Steer marketing efforts during product roadmaps
  - Design market surveys in order to guide product road map
  - Support product development:set pricing strategy, create promotional tools
  
  Revamp Marcotte’s website and set new web strategy
  - Lead project through all phases (From requirements to production); Create contents
  - Conduct inbound marketing efforts: SEO, blogposts, newsletters, promotional videos
  
  Manage Marketing operations
  - Select creative partners; Negotiate contracts; Follow-up on project execution
  - Determine communication means to reach sales objectives (Trade-shows, advertising, internet...)
  
  Achievements:
  ➢ Increase lead generation by 70% over the last three months.
  Mersen (Formerly Carbone Lorraine)

• Mersen (Formerly Carbone Lorraine) - Marketing Specialist

  2006 - 2012

Formations

• HEC Montréal (Montréal (Québec))

  Montréal (Québec) 2011 - 2013 E-Business
  
  - Management: Web strategies, E-Marketing, Business intelligence, Business process re-engineering
  - Information Technology: Website, CMS, Architecture, Databases, Development Methodologies
  - Law: Spamming regulation, Privacy on the Internet, E-consent, Social media problematics

• ESC Chambéry

  Le Bourget Du Lac 2002 - 2006 Master
  
  One year of business basics (Finance, Acounting, Mannagement, Sales) and 2 years of specializations: Strategic Marketing, Industrial Marketing

Réseau

• Gael ALBASSER

• Julien BAFOIN

• Marc MLYNEK

• Marc MLYNEK

• Nicolas AUMONIER

• Olivier BOUTIGNY

• Olivier REYDELLET

• Romain NANTIER