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Xavier MLYNEK

MONTRÉAL

En résumé

Out of the box thinker, I have developed specific knowhow in lead generation and software product management. Passionate about innovation, I conduct marketing operations with advanced IT tools and methods: Inbound marketing, Agile methodologies and CRM.

Mes compétences :
Lead generation
Marketing
Média
Microsoft CRM
online marketing
Product marketing
SEM
Seo
SEO SEM
Social Media

Entreprises

  • Marcotte Systems - Marketing Manager

    2012 - maintenant Conduct lead generation campaigns
    - Prepare, analyze and optimize CRM data for targeted marketing campaigns
    - Reach out to potential customers with: Email marketing, Adwords and telemarketing

    Steer marketing efforts during product roadmaps
    - Design market surveys in order to guide product road map
    - Support product development:set pricing strategy, create promotional tools

    Revamp Marcotte’s website and set new web strategy
    - Lead project through all phases (From requirements to production); Create contents
    - Conduct inbound marketing efforts: SEO, blogposts, newsletters, promotional videos

    Manage Marketing operations
    - Select creative partners; Negotiate contracts; Follow-up on project execution
    - Determine communication means to reach sales objectives (Trade-shows, advertising, internet...)

    Achievements:
    ➢ Increase lead generation by 70% over the last three months.
    Mersen (Formerly Carbone Lorraine)

  • Mersen (Formerly Carbone Lorraine) - Marketing Specialist

    2006 - 2012

Formations

  • HEC Montréal (Montréal (Québec))

    Montréal (Québec) 2011 - 2013 E-Business

    - Management: Web strategies, E-Marketing, Business intelligence, Business process re-engineering
    - Information Technology: Website, CMS, Architecture, Databases, Development Methodologies
    - Law: Spamming regulation, Privacy on the Internet, E-consent, Social media problematics

  • ESC Chambéry

    Le Bourget Du Lac 2002 - 2006 Master

    One year of business basics (Finance, Acounting, Mannagement, Sales) and 2 years of specializations: Strategic Marketing, Industrial Marketing

Réseau

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