Sebastien YANNI

En résumé

Entreprises

• Quambi - Social & Serious Gaming, Marketing Intelligence & Gamification Specialist | CMO & Co-Founder

  2010 - 2013 Quambi is a spinoff from Soyculto' Serious and Social Gaming Business Unit
  
  Quambi is dedicated to design, publish and operate social & serious gaming experiences for audiences. Based on gamification techniques, we build Internet and rich media marketing campaigns to collect easy-to-process profiles data and generate valuable marketing intelligence.
  Quambi's platform and games are accessible via social networks, proprietary web or even classic landline phones.

• Soyculto - Social Media, Personal Branding & Marketing Trainer & Speaker for Freelancers | Coach & Raconteur

  2010 - maintenant As Event Speaker, presented "Personal Branding to find Better Jobs" to Freelancers
  =============================================================
  => Spoke in the "2010 Argentine Translators Congress" in Buenos Aires (47 presencial participants)
  => Spoke on the "1st Proz.com Spanish Virtual Event" (512 online participants)
  
  Presentation about:
  - Personal Branding Strategy and Action plan for Translators
  - Personal Branding discovery Process for indivuals
  - Brand creation techniques for Freelancers
  -Personal Brand communication operations and maintenance.
  
  
  As a Trainer for Freelancers, created the Personal Branding 101-105 Webinar serie
  ==============================================================
  -Personal Branding 101: Build yourself an expert profile online to Find more jobs
  -Personal Branding 102: Have jobs find you establishing a Top Selling Expert reputation
  -Personal Branding 103: Boost your Freelancer (& Agencies) activity optimizing your LinkedIn profile
  -Personal Branding 104: Get Twitter and Facebook up and running for your professional success
  -Personal Branding 105: Generate more jobs opportunities with Advanced Networking strategies

• Ormigas - Business Developpement, Marketing, Business Growth Senior Consultant

  2007 - 2007 Business Development Mission for CLEF, Institute of French language training:
  =======================
  - Realized in-depth diagnostic of the company and sector to recommend operational business growth actions
  - Oriented and Assiated on Pay Per Click and Search Engine Marketing strategy
  - Conduced multi-channel off line marketing campaign to recruit students: 237% y-to-y growth
  - Redesigned website to cope with new positioning and Search Engine indexation Standards
  - Renewed communication supports (slidesets, flyers, goodies...)
  - Trained team to develop commercial skills

• Soyculto - Inbound Marketing, SEO, Social Media, Online Conversion Partner Consultant | CEO & Founder

  2006 - maintenant Designed & Implemented Traffic Generation Strategies using:
  ============================================
  -Search Engine Optimization (SEO)
  -Social Media Marketing
  -Search Engine Marketing (SEM)
  -Qualitative Link Building
  -Pay Per Click Advertising (PPC)
  -Direct & Email Marketing
  
  Established or Improved Online Presence by:
  =================================
  -Designing & Implementing Social Media Strategy
  -Auditing Online Assets & Recommending improvement
  -Creating & Launching Social Media Marketing campaigns
  -Developing Content Editorial Lines
  -Setting up Corporate Websites and Business Blogs
  
  Boosted Online Growth and Revenue Generation using:
  ========================================
  -Demand & Lead Generation Strategies
  -Organic Conversion Rate optimization (CRO)
  -Pay Per Click (PPC) & Interactive Advertising
  -Landing Page Optimization
  -A/B & Multi Variate Testing
  -Email Marketing & Social Media Marketing
  -Optimized Marketing Copywriting
  
  Monitored & Managed Business Reputation by:
  ==================================
  -Controlling online Notoriety reactively and proactively
  -Consolidating Web Analytics Information
  -Processing data to extract Marketing & Business Intelligence
  
  Drove Successful Business Growth Projects for Industries:
  ==========================================
  -Insurance & Financial Services
  -Pharmaceutical & Veterinary laboratory
  -Education (University, Language Institutes)
  -B2C Ecommerce & retail
  -Professional B2B services (Translation Agency, Interior Design)
  -Consulting services (Accounting and Finance)
  -Event Management...

• Emotya - Business Strategy & Marketing Partner consultant | Business Dev & Sales Director - Cofounder

  2006 - 2006 Created and developed, in march 2006 with 3 associate partners, a Market research, Data mining and business intelligence consulting company.
  Had 2 roles:
  -Business Development & Sales Director
  -Business Strategy & Marketing Partner Consultant
  
  As Business Development & Sales Director:
  ================================
  - Created products and positioned the market research solutions
  - Designed business operations and got-to-market strategies
  - Developed sales and marketing tools including Website and supports.
  - Prospected and sold via direct and indirect representations
  
  As Business Strategy & Marketing Partner Consultant:
  ========================================
  Drove 4 Marketing and strategy successful missions dealing with:
  - Sectoral diagnosis and business environment's analysis,
  - Business planning and operational marketing development,
  - Sales consulting and team training

• Visiomusic - Director Marketing – Cofundador

  2003 - 2005 Marketing sensorial para los puntos de ventas.
  
  > Dirección del Marketing y del desarrollo de ventas:
  - Prospección y animación marketing de la base de clientes nuevos con campañas de phoning y emailing.
  - Creación de soportes de comunicación (Paginas Web, presentaciones, folletos, goodies…).
  - Reclutamiento y gestión de 16 aliados (4 de comercialización indirecta, 4 proveedores media, 6 de complemento de oferta, 2 de prestación técnica).
  - Personalización y cotización de soluciones integradas.
  - Instalación de 5 sitios test y 4 exposiciones profesionales. Volumen de negocios anual: ~ 70000 Euros
  
  > Creador del proyecto empresarial conducido durante el Master Especializado ESCP-EAP:
  - Desarrollo del concepto de difusión de selecciones musicales y video adaptada a las marcas.
  - Prospección y estudios de viabilidad comercial, marketing, financiera y sociedad.
  - Proyecciones estratégicas de actividad sobre un Business plan formal, prueba y lanzamiento de empresa.

• HP France - Responsable de programas

  COURTABOEUF 2000 - 2003 Departamento Marketing de la computación profesional.
  
  > Jefe de proyecto de la solución de distribución online de PC HP personalizado (PC a la medida):
  - Responsable del desarrollo, en el presupuesto, y del lanzamiento operacional adelantado 2 meses
  - Éxito marketing: Crecimiento de las ventas de 750% sobre 3 trimestres vía la definición de planes comerciales, la formación de más de 300 personas y la representación interna y externa.
  
  > Responsable de la solución « Servidor a la medida », innovando en marketing operacional para mantener éxito el objetivo de 25% del volumen de negocios de los servidores Intel en Francia
  
  > Coordinador de las acciones marketing y de ventas en relación a los programas de distribución.

• HP International - Analista competitivo y precios

  1998 - 2000 Departamento Marketing internacional – División PC.
  
  > Organización, durante 18 meses, de la estrategia de creación de los precios de los PC en Europa.
  
  > Auxiliar jefe de proyecto « nuevo instrumento de creación de precios » y gestión de equipo de 6 ingenieros de proyectos.
  
  > Analistas internas y externas de precios sobre los mercados europeos durante los cambios €uro.
  
  > Vigilias marketing sobre Internet y analista de la competición mundial del sector de los PC profesionales.
  
  > Misión de desarrollo del plano de comunicación del lanzamiento de un nuevo producto.

Formations

• ESCP-EAP, European School Of Management

  Paris 2004 - 2005 post graduate

• ESCP Europe

  Paris 2004 - 2005

• Ecole Supérieure De Commerce Paris - Ecole Europe Affaires

  Paris 2003 - 2004

• Ecole Supérieure De Commerce

  Le Bourget Du Lac 1995 - 1998 Marketing et Stratégie

• Université Grenoble 2 Pierre Mendès France

  Grenoble 1993 - 1995 GAPMO: Gestion Appliquée aux Petites et Moyennes Organisations

Réseau

• Alexandra CHEVALIER

• Benoit BATTESTI

• Denis DUPLAT

• Frédéric MARNAS

• José CHEHAB

• Les MANAGÉRIALES

• Sylvain LAUGIER

• Thomas FOREST

• Yanni MICHELE